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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Bailey Quinn

Bailey Quinn

@baileyquinn615

Boulder, United States

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    The Endery The Endery @ellen_saville Creative Director New York, United States
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    9,458
    • Traditional illustration
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    • My project in Visible Mending: Colorful Knitwear Repair course. Arts, and Crafts project by The Endery - 04.06.2021
    • Visible Mending . Fashion Design project by The Endery - 03.14.2021
    • Handknitting Yarn Collection. Fashion Design project by The Endery - 03.14.2021
    • Amano Yarns . Fashion Design project by The Endery - 03.14.2021
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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    203,767
    • Design
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    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
    • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
    • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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    Arthur Braud Arthur Braud @arthurmbraud Arthur Braud Chicago, United States
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    8,053
    • Traditional illustration
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    • A Sensitive Eye. Painting, and Watercolor Painting project by Arthur Braud - 03.24.2021
    • Expressive Color Study . Acr, lic Painting, Gouache Painting, Painting, and Watercolor Painting project by Arthur Braud - 03.24.2021
    • A Cultural Jab. Watercolor Painting, Gouache Painting, and Painting project by Arthur Braud - 03.24.2021
    • Charcoal Drawing Album Cover. Artistic Drawing, Drawing, Traditional illustration, and Portrait Drawing project by Arthur Braud - 02.07.2021
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    Camille Labarre Camille Labarre @camillelabarre Freelance Fabricator New York, United States
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    • Little Lungs. 3D, 3D Animation, 3D Modeling, Advertising, Animation, and Painting project by Camille Labarre - 09.12.2020
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    • Condé Nast. Advertising, and Paper Craft project by Camille Labarre - 10.18.2019
    • Honda. 2D Animation, 3D Animation, Advertising, Animation, and Paper Craft project by Camille Labarre - 08.18.2019
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    Harrison Kuykendall Harrison Kuykendall @harrison_kuykendall Creative Director & Retoucher New York, United States
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    • Casa Ziki 'PsychOut' Campaign. 2D Animation, Advertising, Animation, Art Direction, Commercial Photograph, Creative Consulting, Digital Photograph, Film, Video, TV, Graphic Design, Instagram Marketing, Instagram Photograph, Motion Graphics, Music, Photo Retouching, Stop Motion, Studio Photograph, Video, and Video Editing project by Harrison Kuykendall - 03.25.2021
    • Todd Snyder City Gym. Advertising, Art Direction, Color Correction, Creative Consulting, Graphic Design, Motion Graphics, T, pograph, T, pograph, Design, and Video Editing project by Harrison Kuykendall - 02.03.2021
    • Dirty Labs 'Get Messy' Campaign. Advertising, Art Direction, Color Correction, Commercial Photograph, Creative Consulting, Graphic Design, Marketing, Photo Retouching, Video, and Video Editing project by Harrison Kuykendall - 12.24.2020
    • Target Beauty TV. 2D Animation, Animation, Color Correction, Photo Retouching, Film, Video, TV, Photograph, Post-production, and Audiovisual Post-production project by Harrison Kuykendall - 03.12.2020
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    Courtney McLeod Courtney McLeod @dearest_q Textile Artist New Haven, United States
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    • Feet out of Water. Design, Arts, Crafts, Embroider, Needle Felting, and Fiber Arts project by Courtney McLeod - 10.10.2022
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    • In the Wind. Needle Felting, Embroider, Fashion Illustration	, Arts, and Crafts project by Courtney McLeod - 08.29.2022
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    Nick Pedersen Nick Pedersen @nick_pedersen Photographer // Digital Artist Salt Lake City, United States
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    26,415
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    • Paradigm . Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
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    Julia Robbs Julia Robbs @juliarobbs Photographer New York, United States
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    • SPANX. Fashion Photograph project by Julia Robbs - 10.16.2020
    • Odette Jewelry Lookbook. Fashion Photograph project by Julia Robbs - 02.16.2019
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    Connie Lim Connie Lim @_connielim_ Fashion Illustrator Los Angeles, United States
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    19,660
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    • Gucci Collage. Collage, Drawing, Traditional illustration, and Painting project by Connie Lim - 04.28.2021
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    • Magazine Covers - FIDA competition. Drawing, Editorial Design, Gouache Painting, Traditional illustration, and Painting project by Connie Lim - 02.15.2021
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    Kevin Waldron Kevin Waldron @kev_wally Nueva York, United States
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    • Traditional illustration
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
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      Joel Santana Joel Santana @officialartofsantana Character Designer and Concept Artist - for hire Tampa, United States
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      • So Happy Together. Traditional illustration, and Painting project by Joel Santana - 02.03.2023
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      • 1000 Words. Character Design, and Digital Illustration project by Joel Santana - 07.20.2019
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      Sara Luna Sara Luna @saralunart Salt Lake City, United States
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        Catalina Kulczar Catalina Kulczar @catalinakm Fotografa & Directora de Fotografia New York, United States
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        • St. Vincent - Portraits. Art Direction, and Photograph project by Catalina Kulczar - 06.14.2017
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        Karen Barbé Karen Barbé @karenbarbe Chicago, United States
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        • Punto de cruz y cartón. Embroider, and Design project by Karen Barbé - 09.07.2018
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        • Traditional illustration
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        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        873,061
        • Photography
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        625,180
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Fernando Gomez Baptista Fernando Gomez Baptista @fernandobaptista Washington, United States
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        43,015
        • Fine Arts
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        • My Course Project: Create an infographic that will make history. Information Design, Sculpture, and Traditional illustration project by Fernando Gomez Baptista - 07.14.2014
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        Domestika Domestika @domestika Berkeley, United States
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        • Skyler Heck Skyler Heck @sk8gator Denver, United States
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        • kcahoone kcahoone @kcahoone Westminster, United States
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          • Reagan Rx Reagan Rx @raygunrx Denver, United States
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            • SKYTALKS 2019. Traditional illustration project by Reagan Rx - 08.15.2019
          • mach_salgado mach_salgado @mach_salgado Parker, United States
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            • Traditional illustration
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          • Sarah Palmeri Sarah Palmeri @sarahdpalmeri Denver, United States
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