Dirty Labs 'Get Messy' Campaign

Dirty Labs 'Get Messy' Campaign

Dirty Labs is a sustainable laundry detergent committed to clean cleaning. They tasked my agency HE-Studios with creating a Holiday campaign to not only showcase their product, but also add a bit of cheeky fun. The result includes dalmatians, spaghetti, falling pies and is sure to put a smile on your face.

I was the creative director, video editor, copywriter, and retoucher for this ad campaign. It was shot by photographer and director Eli Schmidt. Jenny Wichman was our brave prop and wardrobe stylist who got more than a little messy. I hope you enjoy this campaign! I know we truly had a ton of fun making it.