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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Ana Sarmiento
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Ana Sarmiento

@anatutoriales2019

Bucerías, Mexico

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    Roger Coles Roger Coles @rogercoles Vint Hill Farms, United States
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    2,029
    • Design
    • Branding & Identity
    • Canva Presentation. Graphic Design, Design, and Presentation Design project by Roger Coles - 01.10.2025
    • Collage Design Made in Canva. Digital Illustration, Graphic Design, Design, and Social Media project by Roger Coles - 01.10.2025
    • Plant Based Restaurant Branding. Design, Br, ing & Identit project by Roger Coles - 05.01.2022
    • Elegant Christmas Invitations. Design project by Roger Coles - 12.02.2022
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    Andreia Meneguete Andreia Meneguete @andreiameneguete São Paulo, Brazil
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    387
      • Livro Cultura (i) Material e Rituais de Consumo. Communication, Br, ing, Identit, and Advertising project by Andreia Meneguete - 02.02.2023
      • Revista Vogue.  project by Andreia Meneguete - 02.02.2023
      • IAM Inteligência em Moda. Education, Content Marketing, and Advertising project by Andreia Meneguete - 02.02.2023
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      Nicole Castillo Nicole Castillo @nicolecastillo Tulsa, Chile
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      1,824
      • Design
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      • Directora Escuela Casa Contada. Narrative, Stor, telling, and Communication project by Nicole Castillo - 11.23.2022
      • Directora Festival ChileCuentos. Stor, telling, Narrative, and Communication project by Nicole Castillo - 11.23.2022
      • Fundadora y narradora oral de la Compañía La Matrioska. Stor, telling, Narrative, and Communication project by Nicole Castillo - 11.23.2022
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      Pam Neely Pam Neely @pamneely Content creator, writing coach, and content strategist Santa Fe, United States
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      3,352
      • Design
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      • Landing page for an ebook about content strategy. Content Marketing, Cop, and writing project by Pam Neely - 01.28.2020
      • Blog post: Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies. Cop, writing, and Content Marketing project by Pam Neely - 09.29.2018
      • Landing page for an ebook. Cop, writing, and Content Marketing project by Pam Neely - 09.30.2020
      • Blog post: 37 Ecommerce Copywriting Tips: Headlines, Product Pages, Ads, And More. Content Marketing project by Pam Neely - 09.18.2019
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      Konstantinos Synodinos Konstantinos Synodinos @simplydigital Greece
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      6,672
      • Photography
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      • SIMPLY DIGITAL. Digital Marketing, Marketing, and Artificial Intelligence project by Konstantinos Synodinos - 09.06.2024
      • CHAMPIONSID COM. Marketing, Advertising, Br, ing, Identit, and Social Media project by Konstantinos Synodinos - 09.06.2024
      • John Walker Voyager. Marketing project by Konstantinos Synodinos - 09.06.2024
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      PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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      19,542
      • Design
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      • PutosModernos  x  Kérastase. Advertising project by PutosModernos - 02.22.2023
      • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
      • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
      • PutosModernos x Cabify. Advertising, Marketing, and Graphic Design project by PutosModernos - 06.25.2021
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      Lantoki Lantoki @lantoki Barcelona, Spain
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      103,714
      • Design
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      • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
      • Summer 2018 Collection.  project by Lantoki - 03.31.2020
      • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
      • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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      Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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      65,996
      • Design
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      • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
      • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
      • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
      • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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      Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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      15,807
        • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
        • iupp Itaú. Design project by Renata Rodrigues - 01.19.2022
        • Sadia. Design project by Renata Rodrigues - 01.04.2022
        • Jimmi. Design project by Renata Rodrigues - 01.04.2022
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        Raluca Elena Rogoz Raluca Elena Rogoz @ralucaelenarogoz Brand Architect | Creative Advisor | Bespoke Events Curator Lisbon, Portugal
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        1,856
        • Brand Strategy
        • Creative Consulting
        • Tootor brand building . Art Direction, Marketing, Creative Consulting, Br, Strateg, Br, ing & Identit project by Raluca Elena Rogoz - 05.17.2022
        • Legal Design & Build brand building . Br, Strateg, Creative Consulting, and Art Direction project by Raluca Elena Rogoz - 05.17.2022
        • Love Pure brand building . Br, Strateg, Creative Consulting, Br, ing, Identit, and Art Direction project by Raluca Elena Rogoz - 05.17.2022
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        Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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        380,745
        • Photography
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        Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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        19,430
          • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
          • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
          • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
          • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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          Domingas Person Domingas Person @person_muller Los Angeles, United States
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          24,750
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          • My portfolio- video clip with some of my works. Film, Video, TV, Video, Communication, TV, and Photograph project by Domingas Person - 03.02.2022
          • My work at a Brazilian Cable TV. Film, Video, TV, Events, Video, and TV project by Domingas Person - 10.27.2021
          • Theater. Events project by Domingas Person - 01.10.2022
          • Recording at The Turner Studios in Atlanta, USA, 2017. Film, Video, and TV project by Domingas Person - 10.22.2021
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          jani dueñas jani dueñas @lajanidu Tulsa, Chile
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          6,000
            • Podcast ”El Amor”. Communication project by jani dueñas - 05.30.2023
            • SOMBRA. Music project by jani dueñas - 05.30.2023
            • 31 Minutos. Film, Video, and TV project by jani dueñas - 12.13.2022
            • Especial de Netflix de stand up comedy. Film, Video, and TV project by jani dueñas - 05.30.2023
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            Jorge Gonzalvo Jorge Gonzalvo @gonzalvo Escritor, profesor de escritura creativa, gestor cultural y socio fundador de Atrapavientos. Zaragoza, Spain
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            2,132
            • Storytelling
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            • LuchaLibro edición juvenil. Events, Education, and Writing project by Jorge Gonzalvo - 02.17.2023
            • Escribe una novela de 50000 palabras en un mes. Writing, Creativit, and Creative Writing project by Jorge Gonzalvo - 10.31.2022
            • Mi proyecto del curso: Disparadores creativos para escribir historias. Creativit, Stor, telling, Children's Illustration, and Creative Writing project by Jorge Gonzalvo - 10.27.2022
            • El libro de los susurros - Taller de escritura creativa Fundat. Writing, Creative Writing, Picturebook, and Children's Literature project by Jorge Gonzalvo - 06.11.2022
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            Annamaria Testa Annamaria Testa @atesta_1 saggista, giornalista, blogger, esperta di comunicazione Lombardía, Italy
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            2,242
            • Communication
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            • FARSI CAPIRE -– Comunicare in modo interessante, efficace, persuasivo. Communication, Advertising, and Writing project by Annamaria Testa - 07.05.2024
            • A.TESTA _ LA PAROLA IMMAGINATA, teoria tecnica e pratica del lavoro di copywriter. Advertising, Cop, writing, and Writing project by Annamaria Testa - 07.05.2024
            • La trama lucente - che cos'è la creatività, dove e quando fiorisce, come funziona, perché ha valore. Creativit project by Annamaria Testa - 07.05.2024
            • Nuovoeutile, sito: https://nuovoeutile.it. Oltre 700 articoli su creatività, comunicazione, scrittura e dintorni.. Creativit, Communication, Writing, Creative Writing, and Education project by Annamaria Testa - 10.23.2022
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            Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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            49,637
            • Photography
            • Film, Video & TV
            • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
            • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
            • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
            • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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            Elvira Liceaga Elvira Liceaga @shubidubi Escritora y entrevistadora Mexico City, Mexico
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            5,147
            • Creative Writing
            • Communication
            • Conversación con Liniers y Mario Bellatin. Events, Film, Video, TV, and Children's Literature project by Elvira Liceaga - 10.25.2018
            • Conversación con Pilar Quintana. Film, Video, TV, Events, and Video project by Elvira Liceaga - 09.03.2021
            • Conversación con Lydia Davis. Writing, Filmmaking, Podcasting, and Social Media Design project by Elvira Liceaga - 09.06.2018
            • Entrevistaa Siri Hustvedt. Film, Video, TV, and Events project by Elvira Liceaga - 09.04.2020
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            Paola Miglio Rossi Paola Miglio Rossi @paolamiglior San Isidro, Peru
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            1,060
            • Design
            • Branding & Identity
            • Levantamiento de datos, investigación y redacción de guías de viaje por el Perú de Rafo León. Writing project by Paola Miglio Rossi - 08.26.2022
            • Recorrido por el Altiplano boliviano publicado en la revista Diners Colombia. Writing project by Paola Miglio Rossi - 08.26.2022
            • Crónica de la Faena de la Yerra celebrada en Buenos Aires, ritual tradicional. Writing project by Paola Miglio Rossi - 08.26.2022
            • Publicación quincenal Siete sobre sostenibilidad, mar y cocina en formato impreso. Writing project by Paola Miglio Rossi - 08.26.2022
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            Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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            622,885
            • Traditional illustration
            • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
            • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
            • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
            • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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            Jayshree Viswanathan Jayshree Viswanathan @jayshreeviswanathan Associate Creative Director / Copywriter Vancouver, Canada
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            1,177
            • Copywriting
            • Advertising
            • Battersea - No Less Loved. Advertising, Film, Video, TV, Cop, and writing project by Jayshree Viswanathan - 10.10.2022
            • BMW - Inspired By Rudolph. Advertising, Cop, writing, and Design project by Jayshree Viswanathan - 10.10.2022
            • NS&I - The Power Of Savings. Cop, writing, Advertising, and Design project by Jayshree Viswanathan - 10.10.2022
            • Barnardo's - Believe In Me. Advertising, Cop, writing, Film, Video, and TV project by Jayshree Viswanathan - 10.10.2022
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            Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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            83,749
            • Design
            • Branding & Identity
            • Mi proyecto del curso: Diseño de feed de Instagram con Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
            • De Raiz a Puntas . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
            • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
            • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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            Luli Reis Luli Reis @lulireis Artista visual, iIustradora e designer Porto Alegre, Brazil
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            31,667
            • Design
            • Branding & Identity
            • Whimsical Landscapes. Traditional illustration, Fine Arts, and Product Design project by Luli Reis - 12.15.2021
            • FUERZA t-shirt design. Traditional illustration, Design, Costume Design, Graphic Design, Product Design, and Screen Printing project by Luli Reis - 12.15.2021
            • Sticker Collection 2021. Traditional illustration, Fine Arts, Graphic Design, Painting, and Product Design project by Luli Reis - 12.15.2021
            • Aquarelas Botânicas. Botanical Illustration, and Watercolor Painting project by Luli Reis - 08.12.2020
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            Stef Maden Stef Maden @stefmaden England, United Kingdom
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            7,894
            • Traditional illustration
            • Fine Arts
            • MOM2.0. Traditional illustration project by Stef Maden - 09.23.2020
            • The Illustrator's Mind. Traditional illustration project by Stef Maden - 09.23.2020
            • Cityscapes. Traditional illustration project by Stef Maden - 09.22.2020
            • Illustrations. Traditional illustration project by Stef Maden - 08.28.2020
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            Raúl Martínez Tapia Raúl Martínez Tapia @raultapia Mexico City, Mexico
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            1,331
              • Eventos exclusivos para prensa - Una táctica de relacionamiento infalible. Communication project by Raúl Martínez Tapia - 02.02.2022
              • Byline Article - El poder de la perspectiva de género en programas de emprendimiento. Communication project by Raúl Martínez Tapia - 04.25.2021
              • Comunicado de prensa - Alianza entre Domino´s Pizza y ElectroBike . Communication project by Raúl Martínez Tapia - 10.10.2020
              • Proyecto de PR comunicación y Políticas Públicas - #ImpulsaTuEmpresaConFacebook . Stor, telling, Advertising, Events, Communication, and Growth Marketing project by Raúl Martínez Tapia - 07.19.2021
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              Coco Dávez Coco Dávez @cocodavez ilustrador, creativo, fotógrafo Madrid, Spain
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              2,603
              • Fine Arts
              • Character Design
              • BOMBAY SAPPHIRE . Design project by Coco Dávez - 02.15.2022
              • PLAY THE GAME | Coco Dávez x Brava Fabrics. Design, and Fashion Design project by Coco Dávez - 02.15.2022
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              Natalia Belda de lama Natalia Belda de lama @natalia_natalita Madrid, Spain
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              16,519
              • Arts & Crafts
              • Fine Arts
              • Blanca Suarez en el Festival de Málaga, Alfombra roja. Photograph, and Events project by Natalia Belda de lama - 03.24.2022
              • Blanca Suarez en el Festival de Málaga. Outdoor Photograph, Social Media, and Portrait Photograph project by Natalia Belda de lama - 03.19.2022
              • Mi Proyecto del curso: Maquillaje profesional para sesiones de fotos. Film, Video, TV, Art Direction, Fashion Design, Fashion Photograph, and Portrait Photograph project by Natalia Belda de lama - 02.02.2022
              • Premios Fotogramas , Blanca Suarez. Film, Video, and TV project by Natalia Belda de lama - 11.16.2021
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              Cassius Rayner Cassius Rayner @gofilmit Mobile Filmmaker London, United Kingdom
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              12,248
              • Filmmaking
              • FREE - a parkour video for FILMIC PRO USA. Film, Video, and TV project by Cassius Rayner - 03.28.2022
              • My project for course: Mobile Filmmaking 101: Capture Stories With Your Phone. Film, Video, TV, Film, Video, Social Media, and Filmmaking project by Cassius Rayner - 10.30.2021
              • Mobile Filmmaking . Film, Video, and TV project by Cassius Rayner - 08.31.2021
              • Cyberbullying. Film project by Cassius Rayner - 03.05.2018
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              Amaranta Martínez Amaranta Martínez @superama Miami, United States
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              1,686
              • Traditional illustration
              • Sketching
              • The Power of She. Traditional illustration, Artistic Drawing, and Animated Illustration project by Amaranta Martínez - 06.06.2023
              • Mi primera colección de NFTs. Traditional illustration, and Digital Illustration project by Amaranta Martínez - 01.29.2022
              • Mural for school cafeteria. Traditional illustration, and Painting project by Amaranta Martínez - 12.10.2021
              • Digital Mural for Payless. Vector Illustration, Traditional illustration, and Digital Illustration project by Amaranta Martínez - 12.10.2021
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              Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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              70,433
                • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
                • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
                • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
                • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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