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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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abellucero20

abellucero20

@abellucero20

Mexico City, Mexico

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    David R. Romay David R. Romay @romay Director de Cine y Publicidad Mexico City, Mexico
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    10,224
    • Photography
    • Video
    • Club America. Advertising project by David R. Romay - 07.11.2019
    • Land Rover + Cruz Roja. Film, Film, Video, TV, Advertising, Stor, and telling project by David R. Romay - 10.31.2018
    • Trailer Detrás de la Montaña. Film project by David R. Romay - 06.16.2018
    • Trailer Toro Negro. Film project by David R. Romay - 03.10.2005
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    Giacomo Prestinari Giacomo Prestinari @giacomo_prestinari Madrid, Spain
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    41,720
    • Design
    • Photography
    • LEVEL - como editar antes del rodaje. Advertising, Film, Video, TV, and VFX project by Giacomo Prestinari - 04.25.2022
    • HERNAN - serie para Amazon Prime. Film, Video, and TV project by Giacomo Prestinari - 10.20.2020
    • VERVA PREMIUM FUEL. Film, Video, TV, Video Editing, Photograph, Post-production, Advertising, Stor, and telling project by Giacomo Prestinari - 04.29.2019
    • TEEKANNE - it's your time. Film, Video, TV, Cop, writing, Photograph, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 11.12.2018
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    Mikeila Borgia Mikeila Borgia @mikeilaborgia Buenos Aires, Argentina
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    18,629
    • Art Direction
    • Lighting Design
    • LUXO - elements. Design, Photograph, Photograph, Post-production, Photo Retouching, Art Direction, Advertising, 3D, Multimedia, and Portrait Photograph project by Mikeila Borgia - 03.01.2024
    • Personal Paraguay. Commercial Photograph, Photo Retouching, Advertising, Photograph, Art Direction, Costume Design, Marketing, TV, and Creativit project by Mikeila Borgia - 01.01.2024
    • Discovery Channel / Naked & Afraid. Advertising, Photo Retouching, VFX, Photograph, and Post-production project by Mikeila Borgia - 06.02.2022
    • Harvey & Willys Sneakers. Advertising, Photograph, 3D, Photo Retouching, Photograph, Post-production, and Art Direction project by Mikeila Borgia - 11.03.2021
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    Felix Hernandez Dreamphography Felix Hernandez Dreamphography @felix_hernandez Cancún, Mexico
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    39,375
      • Signs. Studio Photograph project by Felix Hernandez Dreamphography - 01.02.2018
      • Heartbreak. Studio Photograph project by Felix Hernandez Dreamphography - 05.20.2019
      • Forgotten Titans. Photograph project by Felix Hernandez Dreamphography - 06.11.2018
      • Euterpe. Fotografía creativa y retrato conceptual. Photograph project by Felix Hernandez Dreamphography - 04.21.2018
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      Raúl Salazar Raúl Salazar @raulsalazar Ilustrador y humorista gráfico Valencia, Spain
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      6,772
      • Branding & Identity
      • Art Direction
      • Raiders!. Digital Illustration, and Children's Illustration project by Raúl Salazar - 05.02.2024
      • Ilustración "La Biblia contada por El Jueves". Editorial Illustration, and Digital Illustration project by Raúl Salazar - 03.13.2024
      • Cubierta libro "Programa en PYTHON y conviértete en el rey del mundo". Digital Illustration, Editorial Design, and Editorial Illustration project by Raúl Salazar - 03.07.2024
      • "Tortugas Ninja vs Villarejo" (Revista El Jueves). Comic, and Digital Illustration project by Raúl Salazar - 02.21.2024
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      Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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      56,074
      • Design
      • Traditional illustration
      • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, Game Design, To, Design, Character Design, and Sculpture project by Piti Piti - 12.17.2018
      • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
      • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
      • Pogo. To, and Design project by Piti Piti - 02.16.2017
    • Teacher Plus
      Jorge Alderete Jorge Alderete @jorgealderete Mexico City, Mexico
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      5,122
      • Design
      • Traditional illustration
      • Sonorama Dos. Poster Design, Product Design, and Traditional illustration project by Jorge Alderete - 12.18.2018
      • Tike'a Rapa Nui, el libro. Traditional illustration project by Jorge Alderete - 12.18.2018
      • Black is Beltza. Traditional illustration project by Jorge Alderete - 11.13.2018
      • Andrés Calamaro . Graphic Design, and Traditional illustration project by Jorge Alderete - 11.13.2018
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      Víctor Vélez Víctor Vélez @chubasco01 Mexico City, Mexico
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      13,987
      • Design
      • Branding & Identity
      • Animaciones. Animation, 2D Animation, and Character Animation project by Víctor Vélez - 12.19.2018
      • Caricatura Editorial. Traditional illustration project by Víctor Vélez - 12.19.2018
      • Ilustración. Traditional illustration project by Víctor Vélez - 12.19.2018
      • Caricaturas con Grafito. Pencil Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, and Traditional illustration project by Víctor Vélez - 12.14.2018
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      576,906
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      865,489
      • Photography
      • Instagram Photography
      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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      142,220
      • Painting
      • Design
      • DISEÑO DE PERSONAJES. Traditional illustration project by Patricio Betteo - 09.17.2019
      • Pintura digital en Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
      • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
      • PINTURAS DIGITALES. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
    • Teacher Plus
      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      623,232
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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      81,724
      • Design
      • Photography
      • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • POSTERS BY PARLEM. Cop, and writing project by Carla Gonzalez - 08.27.2020
      • SAN MIGUEL EXPLORERS. Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • APPÉTIT BY TELEFONICA. Br, ing & Identit project by Carla Gonzalez - 08.27.2020
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,612
      • Design
      • 3D
      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (carteles/afiches para la música y otros). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
      • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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      Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      328,908
        • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
        • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        286,439
        • Design
        • Traditional illustration
        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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        431,076
        • Branding & Identity
        • Art Direction
        • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
        • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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        Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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        92,404
        • Graphic Design
        • Branding & Identity
        • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
        • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
        • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
        • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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        Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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        163,194
        • Web Design
        • Web Development
        • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
        • Sitio web de Decidim.org. Web Development, and Web Design project by Javier Usobiaga Ferrer - 10.28.2018
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        Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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        167,411
          • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
          • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
          • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
          • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          701,181
          • Matte Painting
          • Concept Art
          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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          409,637
          • Fine Arts
          • Arts & Crafts
          • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
          • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
          • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
          • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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          Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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          228,576
          • Design
          • Packaging
          • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
          • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
          • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
          • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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          MODIK MODIK @modik Motion & Animation Madrid, Spain
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          64,514
          • Design
          • Motion Graphics
          • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
          • Fundación SASM. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
          • Viesgo. Tu Oficina Online / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
          • Centro Nacional de Golf / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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          Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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          119,752
          • Design
          • Photography
          • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
          • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
          • Amigos Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
          • ZETAK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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          Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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          160,465
          • Design
          • Traditional illustration
          • Coleccion de Pañuelos 2020. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
          • Diseño de estampados para packaging de chocolate. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
          • Diseño de estampados para packaging de té. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
          • Colección de Fulares Estampados. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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          Puño Puño @puno Medellín, Colombia
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          857,950
          • Traditional illustration
          • Photography
          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          Domestika Domestika @domestika Berkeley, United States
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          2,174,439
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