Learn all you need to know to give a brand personality, an identity, and a voice.
The personality of a brand is fundamental since it is the soul and essence that distinguishes it and makes it unique. Defining the personality before starting to design will make your document have coherence with your visual identity. Here is a step-by-step guide with five keys to define personality effectively:
Hello! I'm Luca Barboni, an expert in growth hacking and digital marketing, with a career spanning from founding the only Growth consulting firm in Italy, 247X, to be a partner with growthhackers.com, to organizing the largest European conference on the subject. My path of over 10 years of experience has always been characterized by constant learning on the field, international collaborations, and practical application working side by side with solopreneurs, startups, small, and large companies. I'm here to share with you the same practical method used by Silicon Valley startups - to grow your online business.
Learn how to create a newsletter promoting your blog or digital business from scratch, with Emma Jane Palin
Discover the essence of personal brand statements and their significance, alongside 10 compelling examples to inspire your own brand strategy. In the vast landscape of brands and design, what sets apart the remarkable from the forgettable? It's not just about logos, it’s not just about the brand colors, it's about the story behind the brand, the essence that captivates and resonates with its audience. Personal brand statements serve as the cornerstone of this narrative, offering a glimpse into the soul of the brand and its creator. Today, we delve into the power of personal branding statements and unveil 10 exemplary examples to ignite your imagination.
Learn to find your strengths and build your trajectory with these exercises proposed by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She considers herself passionate about her work and believes that everyone has a great capacity to improve. For Mònica, education is the key and she believes that through it we still have time to change the world. For this reason, Mònica proposes in this tutorial several keys to get to know yourself better before starting an entrepreneurial project, through some simple exercises that will allow you to discover your strengths. You can see them below in the video:
Gain insights into the essentials of patents, including types, importance, and when to patent your invention for optimal protection. Welcome, innovators and entrepreneurs, to an in-depth exploration of patents. Today, we'll dissect the intricacies of Intellectual Property, delve into various types of patents, and discuss the critical considerations for determining when to seek patent protection.
Learn the basics of telling your own story with Antonio Núñez In recent years, the art of storytelling has gone beyond the purely narrative to influence elements of our society such as marketing, politics, and more. Knowing how to tell your own story to convince and inspire listeners helps you define your role as a creative and establish your personal brand. Antonio Núñez (@antonionunezstorytelling), communication consultant and expert in storytelling, goes over the key ingredients for a personal story that will captivate and persuade an audience. Find out below:
Learn to create a mockup in Adobe Photoshop with Robert Tirado When it comes to editorial design, it’s important that we test out our illustrations and photographs on the finished product. Will these two images go well together on the same page? Does this cover work? Design mockups help us to answer these questions before going to print. In the following video tutorial, illustrator, art director, and graphic designer Robert Tirado (@roberttirado) shows us how to use editorial design mockups to experiment with our illustrations and see how they work together with other design elements. Learn more below:
In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them. From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.
Learn how to organize and present the animations in your portfolio, with Caio Martins
Graphic designer and illustrator Mauro Martins gives us advice on how to sell and make our work better known in order to live from illustration You know that the work of an illustrator goes far beyond drafts, sketchbooks, ideas, software and commissions. What you may not know yet is how to sell your work better, from how to advertise everything you do to how to gain more clients or a loyal audience. Graphic designer and illustrator Mauro Martins (@mauromartins) summarizes the most valuable tips he has used in his career to help beginners and experienced illustrators who want to learn how to better sell their work. You can watch the video below:
Learn the key concepts of the copywriting universe with Erica Igue What would you do if you were invited to a brainstorm? Or to do a briefing? Or even better... to do a PR stunt? Creating an advertising copy goes far beyond writing or coming up with ideas: you also need to know the jargon and concepts of this particular universe. In this tutorial, Erica Igue (@kikaigue), creative director and copywriter, teaches us the 5 key concepts of the copywriting universe. Don't miss them:
From Betty White's Snickers antics to Coinbase's QR Code crash, these ads redefine legendary. Dive into the fun with our top 10 picks! As the exciting Super Bowl LVIII approaches on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 10 Best Super Bowl Commercials to keep you entertained throughout the game. These ads feature famous stars, touching moments, and lots of laughs. So, grab your favorite snack, settle into your comfiest chair, and let the laughter, inspiration, and awe begin!
In a world where creative ideas and projects abound, standing out is crucial. The key to achieving this is to have a good pitch of your project. A document that allows you to explain clearly and logically what the idea you are developing or are going to develop is about, how you have thought about it and how you will make it a reality.
Dive into the world of brand development with a free, engaging download designed to help you understand and define your brand.
Discover the basics of Facebook Ads to create an ad from scratch on the social network, with Pamela Barrón Cobo
In today's fast-paced world, where attention spans are becoming shorter and shorter by the minute, having a catchy and memorable slogan is essential for any brand or business to capture your attention. In this post, we will explore the power that a seemingly simple catchy phrase can have and dive into some notable examples from renowned brands.
Discover how the design process works, the importance of different approaches, and how to use it to enhance your creativity
A strong brand is crucial to thrive in a competitive business landscape. Branding is more than just a logo; it's the essence of your business and what sets you apart from the competition. But... How can you build a strong brand that drives business growth? The key to success is having a well-defined brand strategy. In this article, we will discuss the significance of brand strategy and guide developing an effective one. Join us as we explore the art of creating authentic and strong brands.
AI is developing numerous new applications, like Microsoft Designer, that aim to simplify our lives. This post offers some tips for those interested in trying it out. You can quickly create impressive social media posts, invitations, digital postcards, and graphics with it. This graphic design app uses AI to generate designs unique to you and provides personalized recommendations. You can use your own images or ideas to get started. Currently, it's available for a free preview, but some features require a paid Microsoft 365 subscription after the preview period. But first of all, let's see what Microsoft Designer is all about.
Discover great TV commercials that empowered and excited audiences through narrative, music, atmosphere, and more
From NASA’s “meatball” to the SpaceX swoosh, learn how the logotypes and insignias of space missions reveal the tale of human progress
Learn why archetype branding is important, and how to use it to define a unique, memorable personality for your product or service
Create a personal branding action plan to help you stand out in the job market and achieve your goals—whatever your career path
Learn the power of personal branding with strategies to create a brand identity that shows who you are, and helps you stand out online
Discover industry-leading tools and techniques for building a powerful social media presence, with advice from digital marketing experts
Learn how to define the tone of voice that's right for your brand with expert guidelines and best examples for different types
Learn how to turn potential consumers into loyal customers by applying a funnel strategy to your digital marketing
Create an impactful name for your brand with top tips on the naming process, dos and don’ts, and how to find inspiration
Learn the basics of creating a digital strategy for your online business and why it's important to attract your target market