Gudy Herder

Gudy Herder is the founder of the trend agency Eclectic Trends, a Barcelona‐based trends agency offering in-depth trend research, color forecasting, and material innovation services. Its offerings include digital trend reports, interactive workshops, Trendsperience® masterclasses, and one-on-one mentoring, all designed to translate emerging cultural and material trends into actionable strategies for design, interior, and lifestyle brands.

Gudy works with design and sales teams across the lifestyle industry to clarify their vision on future communication and product strategies, sharing trend knowledge that will be translated into new product lines and services based on in-depth studies.

As an experienced keynote speaker, Gudy appears on international trade and award shows and teaches at design and art academies.
Her clients have included IKEA, Mango, Montblanc, Grohe, Samsung, NCS, Hyundai, Cosentino,IMM Cologne, European Institute of Design (IED), and Barcelona Design Week, among others.