Youtube Tutorial: How to Increase Impact with Your Videos

Discover how to boost your Youtube channel using these five great tips, with Marija Dzemionaite

It’s easy to think your work is done when you’ve finished making a video. But before you hit “Publish” on Youtube, it’s important to make sure you’ve maximized your viewing potential by following a few simple steps.

Social media expert Marija Dzemionaite (@marija_dzemionaite) has experience leading teams, working for Google, and creating her own brand, so she knows all the tips and tricks that will boost your Youtube channel. From fashion to IT, Marija has worked her digital marketing magic for global brands such as Spotify, MAC, and Tom Ford Beauty.

Join Marija in this tutorial as she reveals how you can expand your reach, grow your views, and attract subscribers to your Youtube channel.

How to Make Better Videos on Youtube

1. Create an eyecatching thumbnail

Stop viewers in their tracks - and from scrolling through Youtube - with a great thumbnail. The best thumbnails are usually 75% image and 25% text, which you should keep between 2 and 5 words. For the image, pictures of faces work particularly well. It’s also important to try and create consistency across your thumbnail, profile image, and channel banner. And don’t forget to check what your thumbnail looks like on mobile devices!

2. Optimize your video description

Make sure to include 15-30 keywords in your video description, with links to your other social media channels and the subscription button. Timestamps are also a useful way to let your viewers know what to expect during the video.

3. Optimize your end slide

Don’t forget to create an end slide by displaying an image at the end of your video for ten seconds. This is your opportunity to keep users on your channel and direct them to other content you have made.

4. Step up your tags

Using relevant tags will not only help your video to rank higher in search results, it will also enable users to find it more easily. A handy tool for finding well-performing tags is looking on Google Trends, but make sure to only use tags that are related to the content.

5. Longer videos work well on Youtube

Attention spans are longer on Youtube, therefore longer videos work well. However, Marija stresses the importance of not creating longer videos just for the sake of it: each second should offer value to your audience.

Did you enjoy this tutorial? If you want to learn how to grow your audience with an effective Youtube strategy, check out Marija’s online course Youtube Channel Growth Strategy.

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