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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Virginia Hermosilla

Virginia Hermosilla

@virchu

Palm Springs, Argentina

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    Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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    67,335
    • Embroidery
    • Traditional illustration
    • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
    • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
    • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
    • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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    Catalina Carlesi Catalina Carlesi @alpaca_carlesi Tulsa, Chile
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    37,122
    • Digital Painting
    • Digital Illustration
    • Red Riding Hood for Huion Review. Traditional illustration project by Catalina Carlesi - 05.26.2023
    • Omocha! . Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Character Design. Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Year of The Rabbit. Traditional illustration project by Catalina Carlesi - 05.23.2023
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    droolwool droolwool @droolwool Toy Designer, Character Designer, Fiber Artist Leça do Balio, Portugal
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    9,140
      •  Mão feltrada - Suporte de Gelados de Feltro. Fine Arts, Sculpture, Creativit, Arts, and Crafts project by droolwool - 11.13.2023
      • Melting Heart. Arts, Crafts, Fine Arts, Sculpture, Art To, s, and Needle Felting project by droolwool - 03.09.2023
      • Rain, Tears and blood.... Character Design, Arts, Crafts, Fine Arts, Sculpture, Art To, and s project by droolwool - 01.05.2022
      • Finalista dos 10th Designer Toy Awards (2020). Art To, and s project by droolwool - 11.16.2021
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      Joanna Kienmeyer Joanna Kienmeyer @jojilie Zwettl, Austria
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      19,838
        • Lily the Elephant Princess. Amigurumi project by Joanna Kienmeyer - 02.22.2023
        • Sophie the Princess. Amigurumi project by Joanna Kienmeyer - 02.22.2023
        • Autumn the Bear Girl. Arts, Crafts, and Design project by Joanna Kienmeyer - 09.18.2022
        • Edith the little Bunny. Arts, Crafts, and Design project by Joanna Kienmeyer - 09.18.2022
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        Lhylaraña Lhylaraña @lhylaranha Cajamarca, Peru
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        41,777
          • Mi proyecto del curso: Amigurumis: personas tejidas a crochet. Arts, Crafts, To, Design, Fiber Arts, Crochet, Amigurumi, and Textile Design project by Lhylaraña - 09.20.2022
          • TEJIENDO EMOCIONES. Design, Patternmaking, Dressmaking, Pattern Design, Fiber Arts, Knitting, and Amigurumi project by Lhylaraña - 07.21.2022
          • Russell y Sr. Fredricksen. Amigurumi, Fiber Arts, Knitting, Design, Pattern Design, Patternmaking, and Dressmaking project by Lhylaraña - 07.21.2022
          • Carl y Ellie . Amigurumi, Knitting, and Fiber Arts project by Lhylaraña - 07.21.2022
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          Ilaria Caliri Ilaria Caliri @ilaria_airali Nápoles, Italy
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          12,253
          • Traditional illustration
          • Fine Arts
          • BB l'ape / BB the Bee. Amigurumi, Crochet, DIY, and Character Design project by Ilaria Caliri - 01.28.2022
          • Cory il coniglio gigante. Amigurumi, Crochet, DIY, and Character Design project by Ilaria Caliri - 01.28.2022
          • Moon Rabbit / Coniglio Lunare. Amigurumi, Crochet, Character Design, and DIY project by Ilaria Caliri - 01.28.2022
          • Uccellini Paffuti / Chubby Birds. Amigurumi, Crochet, DIY, Creativit, and Character Design project by Ilaria Caliri - 01.20.2022
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          Monisola Omotoso Monisola Omotoso @patterncuttingdeconstructed London, United Kingdom
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          7,072
          • Design
          • Branding & Identity
          • My project for course: Pattern Cutting: Create Classic Tailored Trousers. Arts, Crafts, Fashion Design, Sewing, Patternmaking, and Dressmaking project by Monisola Omotoso - 07.01.2022
          • Final Project - Create Classic Tailored Trousers. Pattern Design, and Sewing project by Monisola Omotoso - 04.04.2022
          • Pamela_P Percivale Bag. Fashion Design, Patternmaking, Dressmaking, Accessor, and Design project by Monisola Omotoso - 02.02.2022
          • Pattern Cutting for Birdsong London. Patternmaking, and Dressmaking project by Monisola Omotoso - 01.25.2022
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          Lantoki Lantoki @lantoki Barcelona, Spain
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          106,295
          • Design
          • Branding & Identity
          • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
          • Summer 2018 Collection.  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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          Julieta Contreras Bravo Julieta Contreras Bravo @julieta_contreras La Plata, Argentina
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          33,161
            • Mi proyecto del curso: Diseño y confección de lencería. Fashion Design, Sewing, DIY, Patternmaking, and Dressmaking project by Julieta Contreras Bravo - 11.10.2022
            • ARNÉS. Sewing project by Julieta Contreras Bravo - 06.09.2022
            • ASTROS. Sewing project by Julieta Contreras Bravo - 06.09.2022
            • AMOR. Sewing project by Julieta Contreras Bravo - 06.09.2022
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            Fabric Fabric @holafabric Diseñadora de indumentaria y textiles Buenos Aires, Argentina
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            25,878
            • Fiber Arts
            • The sewing box magazine . Arts, Crafts, and Fiber Arts project by Fabric - 08.08.2021
            • Mila Kartei Fall Winter 2021. Design, and Fiber Arts project by Fabric - 04.19.2021
            • Mollie Makes magazine Issue 128 . Design, and Fiber Arts project by Fabric - 04.19.2021
            • Colaboración junto a la ilustradora Josefina Schargo . Fiber Arts project by Fabric - 04.19.2021
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            Nayla Marc Nayla Marc @naylamarc Diseñadora y Bordadora Villa Ballester, Argentina
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            10,065
            • Embroidery
            • Creativity
            • Bordado tridimensional con materiales no convencionales. 3D, and Embroider project by Nayla Marc - 11.18.2020
            • Bordado con lana sobre jean. Embroider project by Nayla Marc - 08.21.2020
            • Bordados para El Arte de Tejer. Embroider project by Nayla Marc - 02.18.2020
            • Gatito zodiaco. Embroider project by Nayla Marc - 02.18.2020
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            Tutitas Tutitas @tutitastejedoras Diseño de amigurumis y talleristas Concepción, Chile
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            25,119
            • Amigurumi
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            • Mi proyecto del curso: Elaboración de muñecas amigurumi románticas. Arts, Crafts, To, Design, Fiber Arts, Crochet, Amigurumi, and Textile Design project by Tutitas - 12.12.2022
            • Rebeca y su caballito. Pattern Design project by Tutitas - 11.10.2022
            • Beeky y Tuticornio. Amigurumi, Design, Fiber Arts, Crochet, To, Design, and Character Design project by Tutitas - 03.11.2022
            • Beatriz. Fiber Arts, Amigurumi, Crochet, Design, To, Design, and Character Design project by Tutitas - 07.13.2020
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            Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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            56,193
            • Design
            • Traditional illustration
            • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, To, Design, Character Design, Sculpture, and Game Design project by Piti Piti - 12.17.2018
            • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
            • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
            • Pogo. To, and Design project by Piti Piti - 02.16.2017
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            Elena Sánchez Santos Elena Sánchez Santos @lelelerele Castellón de la Plana, Spain
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            21,875
              • LAS MINIS. Character Design, Arts, Crafts, Product Design, Art To, s, and Textile Design project by Elena Sánchez Santos - 03.25.2024
              • PEACE PLEASE. Arts, Crafts, and Textile Design project by Elena Sánchez Santos - 11.15.2023
              • Poppy muñeca única. Character Design, To, Design, Art To, s, and Textile Design project by Elena Sánchez Santos - 11.12.2023
              • Pixie, Christmas ornament. Character Design, Arts, Crafts, Product Design, To, Design, Sewing, and Textile Design project by Elena Sánchez Santos - 11.01.2023
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              Virreinata Virreinata @virreinata Soy creativa y diseñadora de personajes y objetos en Amigurumi 2D Vicente López, Argentina
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              2,757
                • Pini, la coneja II . Design, Crochet, Amigurumi, and Fiber Arts project by Virreinata - 01.30.2023
                • Pini, La coneja con Ojos Bordados by Virreinata. Design, Crochet, Amigurumi, Knitting, and Fiber Arts project by Virreinata - 04.20.2022
                • Banderines Cursivas. Design, Crochet, Amigurumi, and Knitting project by Virreinata - 04.09.2022
                • Mi Proyecto del curso: Amigurumis: diseña y crea personajes en 2D. Amigurumi, Fiber Arts, Crochet, and Character Design project by Virreinata - 03.09.2022
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                Olga Sola Olga Sola @olgasolabenito Madrid, Spain
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                9,829
                • Arts & Crafts
                • Collage
                • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Sewing, and Pattern Design project by Olga Sola - 03.07.2022
                • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Pattern Design, Patternmaking, Dressmaking, and Sewing project by Olga Sola - 03.06.2022
                • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Patternmaking, Dressmaking, Sewing, and Pattern Design project by Olga Sola - 03.06.2022
                • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Costume Design, Sewing, Pattern Design, Patternmaking, and Dressmaking project by Olga Sola - 03.06.2022
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                Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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                103,544
                • Character Design
                • Fiber Arts
                • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
                • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
                • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
                • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
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                Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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                102,932
                • Design
                • Photography
                • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
                • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
                • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
                • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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                Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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                705,464
                • Matte Painting
                • Concept Art
                • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
                • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
                • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
                • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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                Domestika Domestika @domestika Berkeley, United States
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                3. Virginia Hermosilla

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