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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Vicky G.

Vicky G.

@vic_07

Valencia, Spain

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    Sofia Castellanos Sofia Castellanos @sofiacastellanos Artista y Muralista Mexicana Mexico City, Mexico
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    4,864
    • Design
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    • ENCANTO / Disney by Sofia Castellanos. Street Art, Advertising, and Traditional illustration project by Sofia Castellanos - 05.10.2022
    • Sephora 8M / Sofia Castellanos. Traditional illustration, Digital Illustration, Advertising, and Fine Arts project by Sofia Castellanos - 05.10.2022
    • 31 Mujeres que Amamos / Sofia Castellanos. Traditional illustration, and Fine Arts project by Sofia Castellanos - 05.10.2022
    • Stir Creativity / Bombay Sapphire. Traditional illustration, Design, Digital Illustration, and Street Art project by Sofia Castellanos - 05.10.2022
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    Sam Gilbey Sam Gilbey @samgilbey Artist Bedford, United Kingdom
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    1,836
    • Traditional illustration
    • Fine Arts
    • Artwork for film packaging . Traditional illustration, Design, Painting, T, and pograph project by Sam Gilbey - 04.26.2022
    • Project for the course: Pop Culture Character Painting in Photoshop. Traditional illustration, Fine Arts, Drawing, Digital Illustration, and Portrait Drawing project by Sam Gilbey - 04.21.2022
    • Artwork for Music. Design, Traditional illustration, Poster Design, and Painting project by Sam Gilbey - 04.12.2022
    • Artwork for Advertising . Design, Traditional illustration, Advertising, Painting, Graphic Design, T, and pograph project by Sam Gilbey - 04.12.2022
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    Jessica Roux Jessica Roux @jessicaroux Illustrator Nashville, United States
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    40,289
    • Traditional illustration
    • Fine Arts
    • My project in Natural Illustration with Digital Painting course. Traditional illustration, Drawing, Digital Illustration, Realistic Drawing, Digital Painting, and Naturalistic Illustration project by Jessica Roux - 10.06.2021
    • Fatal Throne Chapter Headers. Botanical Illustration, and Traditional illustration project by Jessica Roux - 05.01.2018
    • 2021 Calendar. Botanical Illustration, Traditional illustration, and Naturalistic Illustration project by Jessica Roux - 09.29.2020
    • 2020 Wall Calendar. Traditional illustration project by Jessica Roux - 09.01.2019
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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    203,118
    • Design
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    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
    • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
    • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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    Klarens Malluta Klarens Malluta @klarens_malluta Durrës, Albania
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    53,155
    • Design
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    • RAVERDOME - Ultra Music Visualizer. 3D, 2D Animation, 3D Animation, and Motion Graphics project by Klarens Malluta - 08.26.2020
    • Jackboy Visualizer. Animation, and Motion Graphics project by Klarens Malluta - 08.26.2020
    • Glitchy Textures. Design, and Pattern Design project by Klarens Malluta - 08.26.2020
    • Trip - Series . Animation, 3D Animation, and Motion Graphics project by Klarens Malluta - 08.26.2020
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    Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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    • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
    • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
    • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
    • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,170
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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    Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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    28,405
    • Self-Portrait Photography
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    • EL OFICIO DE DESVESTIRSE. Non-Fiction Writing, Documentar, Photograph, Picturebook, Creative Writing, and Editorial Illustration project by Lina Botero - 12.09.2024
    • STORYBOARD Y TIPOGRAFÍA PARA MONSIEUR PERINÉ. Traditional illustration, Video, Stor, board, Stor, and telling project by Lina Botero - 08.19.2022
    • VOGUE: Habitar una identidad. Photograph, Writing, and Portrait Photograph project by Lina Botero - 03.02.2023
    • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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    Yannick Gregoire Yannick Gregoire @yannickgregoire Amsterdam, Netherlands
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    18,843
    • Web Design
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    • ON Cologne. Web Development, and Communication project by Yannick Gregoire - 11.09.2022
    • Esmee Geerken. Design, Web Design, Web Development, and UX / UI project by Yannick Gregoire - 11.09.2022
    • Climate Journalism. Web Development & Interactive Design project by Yannick Gregoire - 08.22.2022
    • Cross-border Playbook. Web Development, and Animation project by Yannick Gregoire - 08.22.2022
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    Jose Manuel Márquez Jose Manuel Márquez @ikicode Tech Lead & Flutter Developer Málaga, Spain
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    10,027
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    • Mi proyecto del curso: Desarrollo de aplicaciones multiplataforma con Flutter. App Development project by Jose Manuel Márquez - 03.13.2023
    • Calendar Timeline. Programming, and App Development project by Jose Manuel Márquez - 06.01.2019
    • Time Range. Programming, and App Development project by Jose Manuel Márquez - 06.01.2019
    • Mi Meta. App Development project by Jose Manuel Márquez - 06.01.2020
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    Paul Ferragut Paul Ferragut @paulferragut Avignon, France
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    8,584
    • Branding & Identity
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    • My project for course: Creative Coding: Immersive Art with openFrameworks. Motion Graphics, Multimedia, Web Design, and Digital Product Design project by Paul Ferragut - 01.12.2023
    • Skateboarding Visualizations. Interactive Design, and App Design project by Paul Ferragut - 01.01.2016
    • Generative Scarves. Interactive Design project by Paul Ferragut - 03.21.2022
    • Nevergreen with Lucille Clerc. Interactive Design project by Paul Ferragut - 06.01.2016
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    Frances Odera Matthews Frances Odera Matthews @fro_dera Certified Notion Consultant York, United Kingdom
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    13,360
      • My project for course: Introduction to Notion for Creative Projects. Web Development project by Frances Odera Matthews - 01.01.2023
      • Zine Notion Template. Graphic Design, Web Design, No-Code Development, and Digital Design project by Frances Odera Matthews - 05.25.2022
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      Contra Studio Contra Studio @contra_studio Bogota, Colombia
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        • Grata Studio. UX / UI, Design & Interactive Design project by Contra Studio - 04.12.2022
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        Andrea Jelic Andrea Jelic @andrea1jelic Zagreb, Croatia
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        • My project in Portfolio Design with Figma: Self-Promotion for Creatives course. Design, Creative Consulting, Marketing, Creativit, and Portfolio Development project by Andrea Jelic - 11.24.2021
        • Interior Design Website. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
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        Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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        • My project for course: Creative Coding 2.0 in JS: Animation, Sound, & Color. Motion Graphics, Multimedia, and JavaScript project by Bruno Imbrizi - 07.05.2022
        • Go With The Flow. Web Development, and JavaScript project by Bruno Imbrizi - 02.17.2017
        • DELL ICC. JavaScript, and Web Development project by Bruno Imbrizi - 02.06.2019
        • Digital Design Days 2018. 3D Animation, JavaScript, and Web Development project by Bruno Imbrizi - 03.19.2018
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        David Alayón David Alayón @alayon_david Madrid, Spain
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        2,923
        • Photography
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        • Proyecto del curso: Tecnocreatividad: resuelve retos de la vida cotidiana. Creative Consulting, Creativit, Mobile Design, and Digital Design project by David Alayón - 07.30.2021
        • Hoy, la agenda. Br, ing, Identit, Creativit, Web Development, Product Design, Editorial Design, Web Design, Audiovisual Production, and Filmmaking project by David Alayón - 02.01.2021
        • Pienso, luego actúo - Yoigo. Web Development, Web Design, Content Marketing, Digital Marketing, Audiovisual Production, Filmmaking, and Social Media project by David Alayón - 11.20.2018
        • Escaparates robotizados - Inditex. Programming, 3D Design, and Digital Design project by David Alayón - 07.06.2019
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        Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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        • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
        • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
        • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
        • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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        Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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        74,488
        • Traditional illustration
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        • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
        • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
        • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
        • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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        Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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        134,525
        • Web Development
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        • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
        • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
        • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
        • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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        Jordi Ubanell Jordi Ubanell @jordiubanell Comunicador visual Barcelona, Spain
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        6,062
        • Branding & Identity
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        • Un día en Lisboa. Film, Film, Video, TV, Design, and Graphic Design project by Jordi Ubanell - 05.14.2015
        • Say yeah!. Graphic Design, Calligraph, and Design project by Jordi Ubanell - 05.14.2015
        • BARCELONETA. Film, Graphic Design, Film, Video, TV, and Design project by Jordi Ubanell - 05.14.2015
        • HAIKU shortfilm. Film, Film, Video, TV, Design, and Graphic Design project by Jordi Ubanell - 05.14.2015
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        Samuel Hermoso (Elastic Heads) Samuel Hermoso (Elastic Heads) @samuelhermoso Product designer, UX/UI design teacher Madrid, Spain
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        29,783
        • Web Design
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        • Metrovacesa web. Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 02.15.2019
        • App de inversión. App Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 01.15.2019
        • Kymco diseño web (2015). Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 07.15.2015
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        James Eccleston James Eccleston @james80 UX and Brand Designer Madrid, Spain
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        • La Noria Coffee Project. Br, ing, Identit, Graphic Design, and Packaging project by James Eccleston - 05.07.2020
        • Expatrius Website. Web Design, and UX / UI project by James Eccleston - 05.07.2020
        • Homeland App. UX / UI project by James Eccleston - 05.07.2020
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        Jesús Martín Jiménez Jesús Martín Jiménez @chus9000 Senior multimodal designer (VUI + GUI) Madrid, Spain
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        2,715
        • Advertising
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        • be4Ugogo. Design, and UX / UI project by Jesús Martín Jiménez - 09.03.2018
        • Foodtruck. Design, and UX / UI project by Jesús Martín Jiménez - 08.08.2019
        • Edutech. Design, and UX / UI project by Jesús Martín Jiménez - 09.10.2019
        • ChatbotTest. Design, and UX / UI project by Jesús Martín Jiménez - 11.08.2019
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        Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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        26,234
          • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
          • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
          • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
          • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
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          Isa Macías Isa Macías @isamacias Diseño + Desarrollo web Sevilla, Spain
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          24,306
            • My course project: Code-free web design with Elementor and WordPress. Web Design, Portfolio Development, App Design, and Digital Product Design project by Isa Macías - 05.22.2023
            • INNIA Beauty. Web Design, Art Direction, Br, ing & Identit project by Isa Macías - 11.01.2021
            • BINYA. Web Design, Web Development, and Art Direction project by Isa Macías - 05.01.2020
            • Gema Herrerías. Web Design, Web Development, and Art Direction project by Isa Macías - 05.01.2021
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            Diga33! Diga33! @diga33digital Madrid, Spain
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            17,403
            • Branding & Identity
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            • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
            • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
            • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
            • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
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            Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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            329,396
              • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
              • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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              Domestika Domestika @domestika Berkeley, United States
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