INNIA Beauty
INNIA Beauty
by Isa Macías @isamacias
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(Automatically translated from Spanish)
(It is)
INNIA is a vegan cosmetics brand that works with local producers to create incredibly effective formulas (we promise they work!), and they're also incredibly environmentally friendly. Seriously, aren't they a real gem? 💜💎
The brand is primarily aimed at a millennial audience (👋🏻) so we went all out to design a very colorful site, with millions of interactions, icons, and moving banners, and also with a retro touch that WE LOVE.
This was another project we invested our creative work process in—yes, once again, we put the cart before the horse, hehe 🙃. We first designed the entire website, and once that was done, we created all the graphic elements that make up the brand's corporate identity: logo, font, color palette, and graphic elements. We love working this way! 😄
(In)
INNIA is a vegan cosmetics brand that works with local producers to elaborate BRUTAL and supper effective formulas (Sincerely we promise you that it works!) Also they care about environment… Are they not a jewel? 💜💎
The brand targets a millennial audience (👋🏻), so we worked in a mega colorist site, with millions of interactions, icons, moving banners and with a retro look, that made us EXPLODE our brains.
This were another of the projects in which we invested our creative process 🙃 First of all we designed all the web and from there we did it all the graphic elements that compounds the branding: logo, typography, color palette and graphic elements. we love working that way! 😄
(Es)
INNIA es una marca de cosmética vegana que trabaja con productores locales para elaborar unas fórmulas BRUTALES y mega efectivas (De verdad ¡os prometemos que funcionan!), y además cuidan muchísimo del medio ambiente. En serio, ¿no son una verdadera joya? 💜💎
La marca se dirige sobre todo a un público millenial (👋🏻) así que lo dimos todo para diseñar un sitio meeeega colorista, con millones de interacciones, iconos, y banners en movimiento, y además con un puntito retro que NOS FLIPA.
Este fue otro de los proyectos en los que invertimos nuestro proceso creativo de trabajo, si, una vez más, creamos la casa por el tejado jeje 🙃. Diseñamos en primer lugar toooooda la web y una vez hecha sacamos todos los elementos gráficos que componen la identidad corporativa de la marca: logotipo, conjunto tipográfico, paleta de colores y elementos gráficos. ¡Nos encanta trabajar así! 😄
(En)
INNIA is a vegan cosmetics brand that works with local producers to elaborate BRUTAL and supper effective formulas (Sincerely we promise you that it works!) Also they care about environment… Are they not a jewel? 💜💎
The brand targets to a millennial audience (👋🏻) , so we worked in a mega colorist site, with millions of interactions, icons, moving banners and with a retro look, that made us EXPLODE our brains.
This were another of the projects in which we inverted our creative process 🙃 First of all we designed all the web and from there we did it all the graphic elements that compounds the branding: logo, typography, color palette and graphic elements. ¡we love work that way! 😄
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