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    10 common mistakes when designing a logo (and how to avoid them)
    Latest blog post

    10 common mistakes when designing a logo (and how to avoid them)

    The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.

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Suzana Kobayashi

Suzana Kobayashi

@suzana_kobayashi

São Paulo, Brazil

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  • Teacher Plus
    Eduardo Salzane Eduardo Salzane @eduardosalzane São Paulo, Brazil
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    29,232
    • Design
    • Fine Arts
    • Nº 247. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 245. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 243. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 230. Sculpture project by Eduardo Salzane - 11.03.2021
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    Bia Moraes Bia Moraes @biamoraes São Paulo, Brazil
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    4,046
    • Design
    • Branding & Identity
    • Amigurumi de natal - Natê jujuba ♥. Amigurumi, Crochet, Arts, and Crafts project by Bia Moraes - 06.10.2025
    • Sereias e sereios em amigurumi. Amigurumi, Crochet, Arts, Crafts, and Textile Design project by Bia Moraes - 12.18.2023
    • My course project: Crochet animal amigurumi. To, Design, Fiber Arts, DIY, Crochet, Amigurumi, and Textile Design project by Bia Moraes - 02.02.2023
    • Ipê amarelo, branco e rosa/roxo. Amigurumi, Crochet, Arts, and Crafts project by Bia Moraes - 10.11.2022
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    Manuela Eichner Manuela Eichner @manuelaeichner São Paulo, Brazil
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    788
    • Picturebook
    • Street Art
    • OUTROS NOMES - OUTRXS DEUSXS  . Fine Arts, Design, Sculpture, Painting, Acr, and lic Painting project by Manuela Eichner - 02.07.2023
    • Capa do livro SUÍTE TÓQUIO, TODAVIA. Design, Traditional illustration, Editorial Design, and Fine Arts project by Manuela Eichner - 02.07.2023
    • Monstera Deliciosa | FIKRA GRAPHIC DESIGN BIENNIAL. Fine Arts, Design, Sculpture, and Architecture project by Manuela Eichner - 02.07.2023
    • Mural "Natureza Hipotecada". Traditional illustration, Architecture, Fine Arts, Collage, and Street Art project by Manuela Eichner - 02.07.2023
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    Paulo Rezende Paulo Rezende @monsterbox Bordadeiro e Professor de Bordado São Paulo, Brazil
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    2,623
    • Watercolor Painting
    • Realistic Drawing
    • Chaveiro bordado. Embroider project by Paulo Rezende - 06.29.2022
    • Mini quadro bordado - Gata Cristina. Embroider project by Paulo Rezende - 06.10.2022
    • Colar bordado à mão. Embroider project by Paulo Rezende - 09.28.2021
    • Jéssica, a galinha de estimação. Embroider project by Paulo Rezende - 09.28.2021
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    Juliana Lanini Juliana Lanini @lollyinthesky Escultora, Designer de Acessórios e Sutilezas São Paulo, Brazil
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    3,897
    • Accessory Design
    • Arts & Crafts
    • Meu projeto do curso: Design e criação de acessórios com polymer clay. Accessor, Design, Arts, Crafts, Jewelr, Design, and Ceramics project by Juliana Lanini - 10.29.2022
    • Colar Raposinha dorminhoca em Polymer Clay. Arts, Crafts, Accessor, and Design project by Juliana Lanini - 10.21.2022
    • Rato Bruxinho - escultura em polymer clay (5 cm). Arts, Crafts, and Design project by Juliana Lanini - 10.21.2022
    • Colar Cogumelário. Arts, Crafts, Accessor, and Design project by Juliana Lanini - 10.19.2022
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    Mariah Escossia Mariah Escossia @bordadospraiaia Rio de Janeiro, Brazil
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    9,416
      • Bordado com aquarela, gouache acrílico e muitas texturas. Traditional illustration, Embroider, Watercolor Painting, Arts, Crafts, Painting, Creativit, Drawing, Sewing, Fiber Arts, Textile D, and eing project by Mariah Escossia - 07.10.2022
      • Moça com brinco de pérola . Arts, Crafts, Embroider, Portrait Drawing, Drawing, Watercolor Painting, Painting, and Fiber Arts project by Mariah Escossia - 11.05.2021
      • O mundo em mim. Traditional illustration, Watercolor Painting, Ink Illustration, Embroider, Portrait Drawing, Arts, Crafts, and Drawing project by Mariah Escossia - 09.30.2021
      • Helena. Traditional illustration, Arts, Crafts, Watercolor Painting, Embroider, Portrait Drawing, Fiber Arts & Ink Illustration project by Mariah Escossia - 09.30.2021
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      Luciano Ogura Luciano Ogura @luogura São Paulo, Brazil
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      5,894
        • 2012 - Livros Temáticos de Xilogravuras - SP Estampa 2012 - Gravura Brasileira - São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2011 - Participação no “CadaVer Projeto Parede” no MAM, São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2010 - Exposição coletiva “Jardins (IN) Possíveis”, Biblioteca Municipal de Sorocaba, São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2012 - Coletiva "Risco#2" - Sesc Belenzinho - São Paulo.. Fine Arts, Traditional illustration, and Portrait Drawing project by Luciano Ogura - 10.30.2020
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        Mia Winston-Hart Mia Winston-Hart @miawinstonhart England, United Kingdom
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        95,044
        • Fine Arts
        • Sketching
        • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
        • Knotted headbands from 2020.. Arts, Crafts, Fashion Design, and Fashion Photograph project by Mia Winston-Hart - 12.01.2020
        • Celestial accessories Autumn/Winter 2020. E-commerce, Fashion Design, Fashion Photograph, Instagram, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
        • Mixed media resin earrings from summer 2020. Arts, Crafts, E-commerce, Fashion Design, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
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        Eva Mota Eva Mota @evamotas Designer de interiores, jornalista e instrutora de marcenaria São Paulo, Brazil
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        2,962
        • Design
        • Branding & Identity
        • Oficinas Introdução à Marcenaria para Mulheres presenciais. Woodworking, Furniture Design, Making, Design, Creativit, and Education project by Eva Mota - 03.01.2023
        • Um quarto infantil para um mundo gamer. São Paulo/SP. Interior Architecture, Interior Design, Decoration, and Design project by Eva Mota - 09.28.2022
        • Sala de estar e jantar. Um palco para o shows do trio que mora nela. São Paulo/SP. Interior Architecture, Interior Design, Decoration, and Design project by Eva Mota - 09.28.2022
        • Quarto para noites suaves de sono. São Paulo/SP.. Design, Interior Architecture, Interior Design, and Decoration project by Eva Mota - 09.28.2022
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        Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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        159,356
          • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
          • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
          • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
          • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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          Luiza Potiens Luiza Potiens @luizapotiens Artista têxtil São Paulo, Brazil
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          1,332
          • Arts & Crafts
          • Interior Design
          • Instalação em Macramê | Quarto infantil. Arts, Crafts, Interior Design, Macramé & Interior Decoration project by Luiza Potiens - 02.07.2022
          • Painéis dupla face | Hotel Mercure Copacabana RJ. Design, Interior Design, Decoration, Arts, Crafts, Macramé, and Product Design project by Luiza Potiens - 02.10.2022
          • Montanhas - encoMENTHAS. Design, Interior Design, Decoration, Arts, Crafts, Macramé, and Product Design project by Luiza Potiens - 02.10.2022
          • Van Gogh - encoMENTHA 2021. Design, Interior Design, Decoration, Arts, Crafts, and Macramé project by Luiza Potiens - 02.10.2022
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          Natalia Corbi (Aram Studio) Natalia Corbi (Aram Studio) @nataliacorbi Araraquara, Brazil
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          32,218
            • C o l e ç ã o   .   S i n e r g i a . Interior Design, Design, Architecture, Fine Arts, Interior Decoration, and Macramé project by Natalia Corbi (Aram Studio) - 05.12.2021
            • Geométricos . Grandes . Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
            • Geométricos . Pequenos e Médios . Architecture, Fine Arts, Arts, Crafts, Concept Art, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
            • Ants. Decoration, Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Retail Design project by Natalia Corbi (Aram Studio) - 03.04.2020
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            Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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            177,148
              • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
              • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
              • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
              • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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              Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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              460,401
              • Design
              • Branding & Identity
              • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
              • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
              • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
              • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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              Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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              296,311
                • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
                • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
                • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
                • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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                Lantoki Lantoki @lantoki Barcelona, Spain
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                104,884
                • Design
                • Branding & Identity
                • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
                • Summer 2018 Collection.  project by Lantoki - 03.31.2020
                • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
                • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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                Naíma Almeida Naíma Almeida @naimaalmeida São Paulo, Brazil
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                4,133
                  • Meu projeto do curso: Ilustração com feltro. Traditional illustration, Arts, Crafts, DIY, Fine Arts, Collage, Vector Illustration, and Creativit project by Naíma Almeida - 09.08.2021
                  • Atlântica. Arts, Crafts, Vector Illustration, Botanical Illustration, and Traditional illustration project by Naíma Almeida - 12.02.2020
                  • Tropicaliente . Botanical Illustration, Arts, Crafts, Design, and Traditional illustration project by Naíma Almeida - 03.01.2020
                  • As Mulheres e as Tecnologias. Arts, Crafts, Sculpture, and Vector Illustration project by Naíma Almeida - 09.15.2018
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                  Estefa González Estefa González @santapazienzia Diseñadora y profesora de crochet Altea, Spain
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                  115,225
                  • Arts & Crafts
                  • Accessory Design
                  • BIKINI ALBIR A CROCHET. Crochet, Costume Design, Arts, and Crafts project by Estefa González - 07.01.2022
                  • PATRÓN SWEATER PETITE SP. Crochet, DIY, and Fashion Design project by Estefa González - 02.25.2022
                  • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Estefa González - 01.10.2022
                  • Mochila Vintage SP. Design, Creativit, Crochet, Fiber Arts, Accessor, and Design project by Estefa González - 11.09.2021
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                  Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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                  287,027
                  • Ceramics
                  • Fine Arts
                  • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
                  • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
                  • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
                  • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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                  Domestika Domestika @domestika Berkeley, United States
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                  1. Creatives
                  2. São Paulo, Brazil
                  3. Arts & Crafts in São Paulo, Brazil
                  4. Suzana Kobayashi

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