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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Urpi Florez Pinares

Urpi Florez Pinares

@seranipf

Lima District, Peru

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    Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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    280,284
    • Design
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    • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    411,162
    • Fine Arts
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    • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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    87,184
    • Design
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    • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
    • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
    • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
    • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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    Geoff Pascual Geoff Pascual @geoff_pascual Watercolor Painter Santa Ana, United States
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    • Watercolor Painting
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    • Currrent Work In Progress. Fine Arts, Traditional illustration, and Watercolor Painting project by Geoff Pascual - 10.21.2020
    • Shinigami (2020). Fine Arts, Traditional illustration, and Watercolor Painting project by Geoff Pascual - 09.22.2020
    • Taboo (2020). Watercolor Painting, Fine Arts, and Traditional illustration project by Geoff Pascual - 05.08.2020
  • s_nayder s_nayder @s_nayder Arequipa, Peru
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      Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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      • Design
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      • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
      • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
      • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
      • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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      Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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      142,557
      • Painting
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      • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
      • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
      • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
      • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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      Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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        • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
        • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
        • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
        • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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        Masquespacio Masquespacio @masquespacio Valencia, Spain
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          • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
          • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
          • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
          • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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          Puño Puño @puno Medellín, Colombia
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          • Traditional illustration
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          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
          • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
          • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
          • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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          Domestika Domestika @domestika Berkeley, United States
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