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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Serafín Mesa García

Serafín Mesa García

@seramesa

Abedul

Granada, Spain

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    Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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    19,450
      • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
      • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
      • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
      • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      306,287
      • Web Design
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Buda.tv Buda.tv @buda_tv Villa Martelli, Argentina
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      13,908
      • Design
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      • My Course Project: Creating 3D Animated Short Films for Social Media. 3D, Animation, 2D Animation, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Buda.tv - 04.24.2019
      • DEATH. 3D, 2D Animation, 3D Animation, Character Design, and 3D Character Design project by Buda.tv - 04.23.2019
      • PANDI – BUENOSAIRES 2018. 3D, 3D Animation, Character Animation, Creativit, Art Direction, and 3D Character Design project by Buda.tv - 02.19.2019
      • RAP. 3D, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Buda.tv - 02.19.2019
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      Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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      • Graphic Design
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      • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
      • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
      • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
      • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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      Facundo López Facundo López @facundolopezanimation Buenos Aires, Argentina
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      17,363
      • Traditional illustration
      • Sketching
      • Facundo López - Reel 2023. Animation, Character Animation, 2D Animation, Motion Graphics, Film, Video, TV, Character Design, Video, and Drawing project by Facundo López - 02.27.2023
      • Let's tell your STORY! - Story Studio. Animation, 2D Animation, Design, Motion Graphics, and Multimedia project by Facundo López - 10.18.2020
      • Cartoon Network ID - Story Studio. Animation, 2D Animation, Character Animation, Film, Video, TV, Design, Character Design, Traditional illustration, and Motion Graphics project by Facundo López - 10.18.2020
      • StoryBots - Ears - Estudio RONDA. Animation, 2D Animation, Character Animation, Motion Graphics, Creativit, Creating with Kids, Traditional illustration, Stor, and telling project by Facundo López - 10.08.2020
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      Memé Candia Memé Candia @memecandia Las Heras, Argentina
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      7,682
      • Design
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      • Mi proyecto del curso: Introducción al diseño de personajes en pixel art. Character Design, Video Games, Pixel Art, and Game Design project by Memé Candia - 10.17.2023
      • Hobbit Illustration Timelapse . Traditional illustration, Film, Video, TV, and Character Design project by Memé Candia - 09.26.2021
      • Radagast 2D animation. 2D Animation, Animation, Character Animation, and Character Design project by Memé Candia - 08.22.2021
      • 2D Animation - Kellogg's Ad . Animation project by Memé Candia - 01.01.2021
    • Victoria Gómez Rodríguez Victoria Gómez Rodríguez @gomez_rodriguez_victoria Salamanca, Spain
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      • Calligraphy
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      Federico Moreno Breser Federico Moreno Breser @jackmcfly Director de animación, Artista Digital Buenos Aires, Argentina
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      2,833
      • Animation
      • Character Animation
      • The Last of Us in Quill VR. 3D, Art Direction, Character Design, 3D Modeling, and Concept Art project by Federico Moreno Breser - 01.27.2023
      • Messi Multiverse Road to Qatar 2022. 3D, Digital Illustration, Character Design, Concept Art, and 3D Design project by Federico Moreno Breser - 11.01.2022
      • Lord of the Rings VR Quill Dioramas. 3D Character Design, Concept Art, Stor, telling, 3D Modeling, Creativit, 3D Animation, and Film project by Federico Moreno Breser - 10.29.2022
      • All Saints / Better Tomorrow. 3D, 3D Animation, Film, Film, Video, TV, Art Direction, and Advertising project by Federico Moreno Breser - 08.21.2020
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      Santiago Moriv Santiago Moriv @santiagomoriv Soy diseñador visual e ilustrador de la ciudad de Medellín- Colombia. Medellín, Colombia
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      13,892
      • Graphic Design
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      • Me dueles Colombia. Concept Art, 3D Character Design, and Photographic Lighting project by Santiago Moriv - 05.08.2021
      • Lowpoly 3D world. Concept Art, 3D Design, and Traditional illustration project by Santiago Moriv - 04.05.2021
      • Monsters. Character Design, 3D Character Design, Traditional illustration, and 3D Modeling project by Santiago Moriv - 11.17.2020
      • 2D illustrations compilation. Concept Art, Character Design, and Traditional illustration project by Santiago Moriv - 03.22.2020
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      Cecilia Tham Cecilia Tham @future_synthesist Barcelona, Spain
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      9,535
      • Design
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      • Algorithmic Cecilia. Design project by Cecilia Tham - 04.10.2021
      • PixelATE. Design project by Cecilia Tham - 03.25.2021
      • Frictionless Kitchen:  Concord. Design project by Cecilia Tham - 03.25.2021
      • Iridescent Chocolate. Design project by Cecilia Tham - 03.25.2021
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      569,697
      • 3D
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      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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      102,817
      • Design
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      • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
      • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
      • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
      • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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      Juan Diego Vázquez Moreno Juan Diego Vázquez Moreno @juavazmor Desarrollador de juegos y aplicaciones móviles Sevilla, Spain
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      175,700
      • IT
      • Programming
      • Crossing Souls. Video Games project by Juan Diego Vázquez Moreno - 02.06.2018
      • Pixel Puzzle Mania. Video Games project by Juan Diego Vázquez Moreno - 12.01.2015
      • Odd Pic Out. Video Games project by Juan Diego Vázquez Moreno - 09.12.2013
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      Pin Tam Pon Pin Tam Pon @pintampon Barcelona, Spain
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      5,391
      • Toy Design
      • Screen Printing
      • Aleatorium Workshop. Drawing, To, Design, Education, Events, and Traditional illustration project by Pin Tam Pon - 10.30.2016
      • Pin Tam Pon stamp pack. Art Direction, To, and Design project by Pin Tam Pon - 05.01.2015
      • Book What do you see?. Art Direction, Editorial Design, Graphic Design, and Traditional illustration project by Pin Tam Pon - 11.01.2017
      • Libro ¡Tris,Tras!. Creativit, Drawing, Art Direction, Editorial Design, Fine-Art Photograph, and Children's Illustration project by Pin Tam Pon - 11.15.2018
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