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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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sacaro31_1

sacaro31_1

@sacaro31_1

Bogota, Colombia

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sacaro31_1

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  • Passion Project: Make Your Creative Ideas a Reality. Marketing, and Business course by Carla Bonomini

    Passion Project: Make Your Creative Ideas a Reality

    A course by Carla Bonomini

    Marketing, and Business

  • Copywriting: Define the Tone of Your Personal Brand. Marketing, Business, and Writing course by Carla Gonzalez

    Copywriting: Define the Tone of Your Personal Brand

    A course by Carla Gonzalez

    Marketing, Business, and Writing

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