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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Silvia Chiauzzi

Silvia Chiauzzi

@s_chiauzzi

Fashion designer

Roma, Italy

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    Adam Katz Adam Katz @adamkatz_xyz Founder / Creative Director New York, United States
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    7,844
    • Design
    • Branding & Identity
    • AGreatDay. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Curious Yellow Design. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Keen. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Meristem Farms. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
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    Lili Storella Lili Storella @wenglili Littleton, United States
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    19,582
      • Otrunk bag. Design, Accessor, Design, Arts, Crafts, Fashion Design, and Sewing project by Lili Storella - 11.13.2021
      • Mbag.. Arts, and Crafts project by Lili Storella - 11.02.2021
      • Charbag. Arts, and Crafts project by Lili Storella - 05.12.2021
      • MilaNo2 . Arts, and Crafts project by Lili Storella - 05.12.2021
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      Bett Norris Bett Norris @bettnorris Bristol, United Kingdom
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      11,456
      • Design
      • Digital Illustration
      • Pride!. Traditional illustration, Character Design, Drawing, Digital Illustration, and Artistic Drawing project by Bett Norris - 06.07.2022
      • My project for course: Colorful Digital Illustration in Procreate. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Bett Norris - 03.28.2022
      • Flower Power! . Traditional illustration project by Bett Norris - 03.07.2022
      • Editorial for Waitrose Magazine . Traditional illustration project by Bett Norris - 03.01.2022
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      Mark Brooks Mark Brooks @mbrooksnyc New York, United States
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      4,399
      • Design
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      • Branding for CAI, Content Authenticity Initiative. Br, ing, Identit, Art Direction, and Graphic Design project by Mark Brooks - 02.23.2021
      • Marta Typeface. Art Direction, Graphic Design, Traditional illustration, Poster Design, T, pograph, T, pograph, and Design project by Mark Brooks - 07.25.2020
      • Nike t-Shirt Design. Br, ing, Identit, Graphic Design, Poster Design, T, pograph, Design, and Vector Illustration project by Mark Brooks - 02.25.2021
      • Razzmatazz. Art Direction, Graphic Design, Poster Design, Printing, T, pograph, Design, and Vector Illustration project by Mark Brooks - 02.25.2021
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      Vero Escalante Vero Escalante @veroescalante art director / illustrator / textile designer Buenos Aires, Argentina
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      12,358
      • Art Direction
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      • Coca-Cola Young Olympic Games. Traditional illustration, Packaging, and Product Design project by Vero Escalante - 12.02.2020
      • La Fuerza. Concept Art, Traditional illustration, Botanical Illustration, and Digital Illustration project by Vero Escalante - 04.02.2020
      • Johnnie Walker Blue Label Special Edition. Product Design, Traditional illustration, Digital Illustration, and Vector Illustration project by Vero Escalante - 09.30.2018
      • Adidas Print. Fashion Design, and Traditional illustration project by Vero Escalante - 01.30.2020
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      PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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      40,946
      • Traditional illustration
      • 3D
      • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
      • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
      • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
      • La plage, Mejor Ópera Prima en Bolonia. Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 02.16.2018
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      Justo Heras Justo Heras @justoheras Barcelona, Spain
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      30,518
      • Design
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      • MI PROYECTO FINAL DE CURSO : LASER SURF CO. BY JUSTO HERAS. Accessor, Design, and Fashion Design project by Justo Heras - 03.01.2021
      • LASER + NDLSS / DISEÑO, PRODUCCIÓN Y COMUNICACIÓN. Traditional illustration, Advertising, Photograph, Accessor, Design, Art Direction, Br, ing, Identit, Costume Design, Product Design, and Screen Printing project by Justo Heras - 04.01.2020
      • SUPPORT YOUR LOCAL / ILUSTRACIÓN Y COMUNIDAD. Traditional illustration, Advertising, Art Direction, Br, ing, Identit, Events, Fine Arts, Marketing, and Painting project by Justo Heras - 03.01.2020
      • EDUCACIÓ PER LA PAU / ARTE MURAL. Traditional illustration, Fine Arts, and Street Art project by Justo Heras - 11.01.2017
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      Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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      61,891
      • Design
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      • Colección Lupe Gajardo 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
      • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
      • Colección SS Cantineras. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
      • Campaña 10 años de marca. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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      Marmota vs Milky Marmota vs Milky @marmotavsmilky Ilustradores São Paulo, Brazil
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      36,929
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      • Cyber Punk Girl. Traditional illustration, and Character Design project by Marmota vs Milky - 06.10.2021
      • Gochisou!. Traditional illustration, Character Design, Vector Illustration, Drawing, Digital Illustration, Concept Art, Artistic Drawing, Digital Drawing, and Digital Painting project by Marmota vs Milky - 05.13.2021
      • Memórias Parte 2. Traditional illustration, Digital Illustration, and Vector Illustration project by Marmota vs Milky - 11.04.2020
      • Memórias Parte 1. Traditional illustration, Digital Illustration, and Vector Illustration project by Marmota vs Milky - 11.04.2020
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      Fab Ciraolo Fab Ciraolo @fabciraolo Ilustración Tulsa, Chile
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      5,757
      • Design
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      • Digital Illustration. Digital Illustration project by Fab Ciraolo - 08.13.2019
      • Ilustración Digital - Serie "Old school heroes". Traditional illustration, and Digital Illustration project by Fab Ciraolo - 07.29.2019
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      Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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      194,407
        • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
        • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
        • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
        • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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        Ricard López Iglesias Ricard López Iglesias @ricardilus Barcelona, Spain
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        47,755
        • Traditional illustration
        • Fine Arts
        • 2023 COLLECTION. Traditional illustration, Art Direction, Character Design, Editorial Design, Fine Arts, Graphic Design, Painting, Creativit, Drawing, Watercolor Painting, Portrait Drawing, Realistic Drawing, Artistic Drawing, Digital Drawing, and Digital Painting project by Ricard López Iglesias - 12.31.2022
        • SOMNIUM. Fine Arts, Creativit, Drawing, Digital Drawing, Traditional illustration, Painting, and Digital Painting project by Ricard López Iglesias - 07.09.2020
        • PORTRAITS II. Traditional illustration project by Ricard López Iglesias - 06.19.2019
        • Joyería SUÁREZ. Traditional illustration project by Ricard López Iglesias - 04.20.2019
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        Puño Puño @puno Medellín, Colombia
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        857,950
        • Traditional illustration
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Robert Tirado Robert Tirado @roberttirado Ilustrador, director de arte y diseñador gráfico Madrid, Spain
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        3,598
        • Traditional illustration
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        • Mixed media portrait. Traditional illustration, and Digital Illustration project by Robert Tirado - 10.31.2019
        • FROM THE CATWALK TO PAPER. Traditional illustration project by Robert Tirado - 09.26.2019
        • ILUSTRACIÓN TÉCNICA MIXTA_ COSMÉTICA Y BELLEZA. Traditional illustration, and Digital Illustration project by Robert Tirado - 09.26.2019
        • ILUSTRACIÓN DE MODA_ TÉCNICA MIXTA. Traditional illustration, and Digital Illustration project by Robert Tirado - 09.26.2019
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        Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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        409,637
        • Fine Arts
        • Arts & Crafts
        • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
        • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
        • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
        • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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        Stephy Fung Stephy Fung @stephyfung Digital Fashion Artist Inglaterra, United Kingdom
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        5,435
        • Photography
        • Film, Video & TV
        • Mango Boy. Design, Motion Graphics, Fashion Design, 3D, 3D Animation, and 3D Design project by Stephy Fung - 01.13.2022
        • Empresses of JinJiang River. Design, Motion Graphics, 3D Animation, and 3D Design project by Stephy Fung - 05.08.2021
        • 映月 Ying Yue. Design, 3D, 3D Animation, 3D Design, Fashion Design, and Motion Graphics project by Stephy Fung - 02.27.2022
        • Dress X . Design, Motion Graphics, Fashion Design, 3D Animation, 3D Design, and 3D project by Stephy Fung - 05.18.2020
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        Elena Garnu Elena Garnu @elena_garnu Ilustradora y diseñadora Murcia, Spain
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        46,980
        • Photography
        • Design
        • Icon. Traditional illustration, Digital Drawing, and Digital Painting project by Elena Garnu - 05.12.2021
        • "THE FIRE". Portrait Drawing, Digital Drawing, and Digital Illustration project by Elena Garnu - 07.20.2020
        • FIX YOUR EYES ON THE BACKGROUND. Digital Illustration, and Watercolor Painting project by Elena Garnu - 06.27.2020
        • My Course Project: Illustrated Portrait with Procreate. Portrait Drawing, Digital Drawing, and Digital Illustration project by Elena Garnu - 02.04.2020
      1. Creatives
      2. Roma, Italy
      3. Graphic Design in Roma, Italy
      4. Silvia Chiauzzi

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