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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Nancy Ramos Castillo

Nancy Ramos Castillo

@roxfoster_nr

Mexico City, Mexico

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    Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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      • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
      • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
      • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
      • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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      Ximena Corcuera Ximena Corcuera @ximenacorcuera Diseñadora de Moda Mexico City, Mexico
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      • Panel Moda sostenible - Creare Mx 2020. Fashion Design, Upc, and cling project by Ximena Corcuera - 11.26.2020
      • SANKOFA - the collection . Art Direction, Fashion Design, Fashion Photograph, Upc, and cling project by Ximena Corcuera - 12.04.2020
      • SANKOFA 2020 - la historia de la colección. Art Direction, Photograph, Filmmaking, Upc, and cling project by Ximena Corcuera - 12.04.2020
      • SANKOFA 2020 Fashion Film. Art Direction, Fashion Design, Audiovisual Production, Music Production, Filmmaking, Upc, and cling project by Ximena Corcuera - 12.04.2020
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      Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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      • Embroidery
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      • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
      • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
      • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
      • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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      Flora Te Flora Te @holaflorate Bordadora e ilustradora Vicente López, Argentina
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      • Embroidery
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      • Team Zissou!. Embroider project by Flora Te - 12.17.2019
      • The future is female ♥. Embroider project by Flora Te - 12.17.2019
      • Un lapiz buena onda . Embroider project by Flora Te - 12.17.2019
      • Remera . Embroider project by Flora Te - 12.17.2019
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      Ofelia & Antelmo Ofelia & Antelmo @ofeliayantelmo Mexico City, Mexico
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      • Vería /2014/ Proyecto que hice en la universidad CENTRO con el que me inicié en el bordado a mano. Se presentó en el Premiere Vision de São Paulo y su versión en organdí blanco en la CDMX en el museo Franz mayer dentro del festival ASVOF. . Arts, Crafts, Embroider, and Fashion Design project by Ofelia & Antelmo - 10.09.2014
      • Memorias Bordadas/ Proyecto realizado con el apoyo de la beca de Jóvenes Creadores del FONCA 2018- 2019/ Fotografías tomadas en distintas playas de México dictan un camino de colores y texturas para su traducción al textil. . Fine Arts, Embroider, Photograph, Arts, Crafts, Textile D, and eing project by Ofelia & Antelmo - 10.22.2019
      • Wearable Art / Handcrafted, reversible, one-size-fits-all garments. Hand-embroidered with the help of urban artisans. . Arts, Crafts, and Embroider project by Ofelia & Antelmo - 10.22.2019
      • Textile art / hand-embroidered textile canvases . Arts, Crafts, Fine Arts, and Embroider project by Ofelia & Antelmo - 10.22.2019
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      Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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      • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
      • Crochet and Nature. Design project by Ameskeria - 04.14.2021
      • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
      • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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      Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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        • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
        • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
        • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
        • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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        Menta Branding Menta Branding @mentabranding Estudio de Branding Zapopan, Mexico
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        14,010
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        • Almost. Br, ing, Identit, and Naming project by Menta Branding - 08.10.2019
        • Botanical Camphora. Br, ing, Identit, and Packaging project by Menta Branding - 10.01.2019
        • Little Prince. Br, ing, Identit, and Art Direction project by Menta Branding - 09.01.2019
        • XL Mezcal. Br, ing, Identit, Art Direction, and Packaging project by Menta Branding - 06.10.2019
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        PALMA PALMA @palmamx Mexico City, Mexico
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        • Bar Oaxaca. Architecture project by PALMA - 06.11.2019
        • Casa Para Axel. Architecture project by PALMA - 06.11.2019
        • Affordable Housing  . Architecture project by PALMA - 06.11.2019
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        Mariella Motilla Mariella Motilla @mariellamotilla León, Mexico
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        • Arte textil para muro diferentes propuestas . Interior Design project by Mariella Motilla - 07.19.2019
        • Plafón Textil Gran Fiesta Americana Los Cabos . Interior Design project by Mariella Motilla - 12.19.2018
        • Arte Textil para Starbucks Reserve Monterrey . Interior Design project by Mariella Motilla - 07.19.2019
        • "Campos de Trigo" Pieza de arte textil en yute con técnica de macrame . Interior Design project by Mariella Motilla - 07.19.2019
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        Isabel Martínez Isabel Martínez @isabelmabascal Mexico City, Mexico
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        105,735
        • Architecture
        • Museografía para la exposición Almudena Lobera: Instrumentos visionarios. Architecture project by Isabel Martínez - 04.06.2019
        • Baños públicos y kioskos en la Ciclopista Central. Architecture project by Isabel Martínez - 05.01.2015
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        • Ampliación Casa L. Architecture project by Isabel Martínez - 04.01.2017
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        Silvia Peligro Silvia Peligro @silviapeligro Bordadora Mexico City, Mexico
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        • 52 Mini Bordados 2019. Arts, Crafts, Fine Arts, Embroider, Sewing, Creativit, and Traditional illustration project by Silvia Peligro - 04.01.2019
        • 52 Mini Embroideries 2018. Arts, Crafts, Fine Arts, Embroider, Sewing, Jewelr, Design, and Traditional illustration project by Silvia Peligro - 09.01.2018
        • Arte para vinil de Gran Sur. Arts, Crafts, Embroider, Creativit, Product Design, Graphic Design, Traditional illustration, and Music project by Silvia Peligro - 02.24.2019
        • Imagen de promoción para Mercado Instagram. Arts, Crafts, Embroider, Advertising, and Social Media project by Silvia Peligro - 12.01.2017
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        Smithe Smithe @smithe Mexico City, Mexico
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        • Traditional illustration
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        • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
        • TD x NIKE AF1 - Art Direction. . Art Direction, and Product Photograph project by Smithe - 11.18.2018
        • Tofu Process . Digital Illustration project by Smithe - 11.05.2018
        • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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        Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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        • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
        • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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        Chack Robles Chack Robles @chackrobles Planeación, estrategias, asesoría y realización de producción de impresos y arte final. Mexico City, Mexico
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        • Playeras Serigrafía y tintas especiales. Art Direction, Design, Digital Illustration, Vector Illustration, and Screen Printing project by Chack Robles - 05.18.2018
        • Diseño y Producción de imagen para conciertos. Graphic Design, and Advertising project by Chack Robles - 05.18.2018
        • Retoque para campaña. Graphic Design, Advertising, and Photo Retouching project by Chack Robles - 05.18.2018
        • Decoración Oficina, Vinil. Interior Architecture, Interior Design, and Audiovisual Production project by Chack Robles - 05.18.2018
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
        • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
        • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
        • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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        Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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        82,868
        • Design
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        • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
        • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
        • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
        • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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        Elidé Rangel Soto Elidé Rangel Soto @florula Diseñadora y comunicadora visual, con enfoque en técnicas manuales y materiales alternativos. Especializada en Diseño textil y de superficies. Mexico City, Mexico
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        • JBalvin. Arts, Crafts, Br, ing, Identit, and Design project by Elidé Rangel Soto - 04.23.2019
        • Estola Diaguita. Arts, Crafts, Embroider, and Design project by Elidé Rangel Soto - 11.12.2018
        • Konbini Blog Collaboration. Arts, Crafts, Embroider, and Design project by Elidé Rangel Soto - 11.12.2018
        • La muerte le sienta bien. Arts, Crafts, Embroider, and Traditional illustration project by Elidé Rangel Soto - 11.02.2014
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        Flaminguettes Flaminguettes @flaminguettes Dúo de directoras creativas Mexico City, Mexico
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        49,683
        • Animation
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        • Multiples. Animation, Art Direction, 3D Modeling, and Video Editing project by Flaminguettes - 11.04.2022
        • Menstrual Paradise. Animation, Art Direction, and Photograph project by Flaminguettes - 10.01.2017
        • Espacio en blanco. Animation, Calligraph, Film, Video, TV, Art Direction, Design, T, and pograph project by Flaminguettes - 11.01.2013
        • Pepsi Mixes. Animation, and Advertising project by Flaminguettes - 08.01.2016
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        Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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        126,920
        • Design
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        • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
        • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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        Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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          • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
          • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
          • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
          • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          571,632
          • 3D
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          • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
          • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
          • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
          • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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          Zoveck Estudio Zoveck Estudio @zoveck Ilustración, Collage, Diseño, arte, estampa, impresión Mexico City, Mexico
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          • Fina Estampa 2019. Artistic Drawing, and Traditional illustration project by Zoveck Estudio - 10.18.2019
          • Bleu & Blanc Magazine. Collage, and Traditional illustration project by Zoveck Estudio - 03.19.2019
          • Diseño e ilustración de afiche para Feria Gráfica . Collage, and Traditional illustration project by Zoveck Estudio - 07.17.2018
          • Cartel para tienda Nomad, Australia. Collage, Design, and Traditional illustration project by Zoveck Estudio - 04.28.2018
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          Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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          85,636
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          • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
          • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
          • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
          • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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          Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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          56,193
          • Design
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          • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, To, Design, Character Design, Sculpture, and Game Design project by Piti Piti - 12.17.2018
          • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
          • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
          • Pogo. To, and Design project by Piti Piti - 02.16.2017
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          Domestika Domestika @domestika Berkeley, United States
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