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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Rodrigo Montes de Oca Saavedra

Rodrigo Montes de Oca Saavedra

@romonsaav

Diseñador Gráfico

Mexico City, Mexico

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    Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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    68,779
    • Design
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    • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
    • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
    • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
    • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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    Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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    142,858
    • Editorial Design
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    • Water: A New Collection of Stories. Writing, Creativit, Design, Fiction Writing, and Non-Fiction Writing project by Shaun Levin - 04.08.2024
    • Noise (The Dogs), a short story. Writing, Creativit, Stor, telling, Narrative, Non-Fiction Writing, and Creative Writing project by Shaun Levin - 09.05.2023
    • Some More Than Others, Making a Book. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Design, and Creating with Kids project by Shaun Levin - 11.28.2022
    • Learning to Walk: The Beginning of My Goodbye to Running. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Shaun Levin - 10.11.2022
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    Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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    100,293
    • Creative Consulting
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    • Batman: El Mundo. Comic, Writing, and Script project by Alberto Chimal - 09.05.2021
    • The Time Traveler Saga. Writing project by Alberto Chimal - 11.21.2020
    • La noche en la zona M. Writing project by Alberto Chimal - 08.10.2019
    • 7:19: La hora del temblor. Writing, and Script project by Alberto Chimal - 09.19.2016
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    Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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    287,547
    • Design
    • Traditional illustration
    • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
    • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
    • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
    • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,464
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    400,667
    • Design
    • Motion Graphics
    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Puño Puño @puno Medellín, Colombia
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    863,800
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Jordi Ubanell Jordi Ubanell @jordiubanell Comunicador visual Barcelona, Spain
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    6,059
    • Branding & Identity
    • Editorial Design
    • Un día en Lisboa. Film, Film, Video, TV, Design, and Graphic Design project by Jordi Ubanell - 05.14.2015
    • Say yeah!. Graphic Design, Calligraph, and Design project by Jordi Ubanell - 05.14.2015
    • BARCELONETA. Film, Graphic Design, Film, Video, TV, and Design project by Jordi Ubanell - 05.14.2015
    • HAIKU shortfilm. Film, Film, Video, TV, Design, and Graphic Design project by Jordi Ubanell - 05.14.2015
  • Fabián Calderón Fabián Calderón @mapacheche Comprometido con el diseño sustentado en conceptos y el diseño centrado en el usuario entendiendo realmente su cosmovisión y necesidades. Mexico City, Mexico
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    • Branding & Identity
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    • Fabián Calderón - Copywriting: define el tono de tu marca personal. Cop, writing, Character Design, Graphic Design, Digital Illustration, and Vector Illustration project by Fabián Calderón - 05.18.2018
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