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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Rocío Cardozo Chemes

Rocío Cardozo Chemes

@rociiocardozochemes

Diseño gráfico

Eastsound, Argentina

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    Hermes Mazali Hermes Mazali @hmazali Diseñador Gráfico, Director de Arte e Ilustrador Valencia, Spain
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    5,659
    • Graphic Design
    • Logo Design
    • HP Services Icons - Proposal. Graphic Design project by Hermes Mazali - 11.09.2021
    • Icon Set Vol. 1 - Proposal. Graphic Design project by Hermes Mazali - 03.12.2021
    • 36 Days of Type - 2020. Graphic Design, Motion Graphics, T, and pograph project by Hermes Mazali - 11.25.2020
    • Replay - Urgent Care. Br, ing & Identit project by Hermes Mazali - 05.08.2020
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    Richard Mehl Richard Mehl @richardmehl New York, United States
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    15,495
    • Design
    • Branding & Identity
    • PSA Film Society. Graphic Design project by Richard Mehl - 12.20.2021
    • Philharmonia Orchestra of Yale posters. Graphic Design project by Richard Mehl - 12.20.2021
    • Leonard Cheshire. Graphic Design project by Richard Mehl - 12.20.2021
    • Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles. Design, Graphic Design, T, pograph, Collage, Lettering, Creativit, and Color Theor project by Richard Mehl - 12.14.2021
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    Alberto Montt Alberto Montt @albertomontt Illustrator Tulsa, Chile
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    12,067
    • Traditional illustration
    • Originales para ETSY. Drawing, and Traditional illustration project by Alberto Montt - 02.17.2019
    • Guía de la amistad CHIVAS. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.21.2019
    • Mashpi Lodge. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.20.2019
    • Soñar no cuesta nada. Traditional illustration project by Alberto Montt - 01.20.2019
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    Gemma Gould Gemma Gould @gemmagould Shrewsbury, United Kingdom
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    26,855
    • Design
    • Graphic Design
    • Happy Halloween!. Traditional illustration, Character Design, Digital Illustration, and Children's Illustration project by Gemma Gould - 11.01.2021
    • Biscuits. Children's Illustration, Digital Illustration, Editorial Illustration, and Traditional illustration project by Gemma Gould - 03.09.2021
    • Cosy Winter | Domestika Time-lapse. Children's Illustration, Digital Illustration, and Traditional illustration project by Gemma Gould - 03.09.2021
    • Zodiac | Alex and Alexa. Children's Illustration, Digital Illustration, and Traditional illustration project by Gemma Gould - 03.09.2021
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    702,524
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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    126,138
    • Design
    • Traditional illustration
    • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
    • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
    • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
    • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    569,697
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Puño Puño @puno Medellín, Colombia
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    859,363
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Cecilia Meade Cecilia Meade @cecymeade 2d/3d illustrator and designer Monterrey, Mexico
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    3,339
      • MOMIJI . 3D, Design, To, Design, and Character Design project by Cecilia Meade - 08.07.2018
      • Record store day. 3D, Design, and 3D Modeling project by Cecilia Meade - 08.07.2018
      • Codella. 3D, Art Direction, Character Design, and Traditional illustration project by Cecilia Meade - 08.06.2018
      • Cortador de Galletas. 3D, Design, and Traditional illustration project by Cecilia Meade - 08.06.2018
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      Carlos Higuera Carlos Higuera @carloshiguera Ilustrador y Director de Arte Buenos Aires, Argentina
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      32,218
      • Traditional illustration
      • Character Design
      • Yo no fui. Vector Illustration, Character Design, and Editorial Design project by Carlos Higuera - 08.22.2024
      • ¡Este dedito!. Editorial Design, Vector Illustration, Digital Illustration, Children's Illustration, and Narrative project by Carlos Higuera - 11.19.2019
      • Alicia. Character Design, Editorial Design, and Traditional illustration project by Carlos Higuera - 12.27.2016
      • ¿Dónde está el perrito?. Character Design, Editorial Design, Traditional illustration, and Vector Illustration project by Carlos Higuera - 03.27.2017
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      Juan Carlos Paz Gómez Juan Carlos Paz Gómez @bakea Ilustrador Madrid, Spain
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      3,789
      • Traditional illustration
      • Advertising
      • My Project for the Character Design and Creation Course. Character Design, and Traditional illustration project by Juan Carlos Paz Gómez - 02.16.2015
    • Andrés Lozano Andrés Lozano @alm ilustrador Madrid, Spain
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      263
      • Design
      • Traditional illustration
      • Brave New World. Design, and Traditional illustration project by Andrés Lozano - 11.24.2013
      • SE7EN. Design, and Traditional illustration project by Andrés Lozano - 11.24.2013
      • Wallace & Gromit. Design, and Traditional illustration project by Andrés Lozano - 11.24.2013
      • WES ANDERSON. Design, and Traditional illustration project by Andrés Lozano - 11.24.2013
    1. Creatives
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    3. Traditional illustration in Eastsound, Argentina
    4. Rocío Cardozo Chemes

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