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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Raquel Escribano Garcia

Raquel Escribano Garcia

@rake_nena_

Alicante, Spain

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    Raluca Elena Rogoz Raluca Elena Rogoz @ralucaelenarogoz Brand Architect | Creative Advisor | Bespoke Events Curator Lisbon, Portugal
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    • Brand Strategy
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    Isa Macías Isa Macías @isamacias Diseño + Desarrollo web Sevilla, Spain
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      Wikka Wikka @estudiowikka Diseño Gráfico Cancún, Mexico
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      Fabian Geyrhalter (FINIEN) Fabian Geyrhalter (FINIEN) @fgeyrhalter Clarity For Brand Transformations Los Angeles, United States
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      the branding people the branding people @thebrandingpeople Mexico City, Mexico
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        Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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        Michael Johnson Michael Johnson @michael_johnson Founder and Creative Director, Johnson Banks London, United Kingdom
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        Laura Busche Laura Busche @laurabusche Colombia
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        HUMAN HUMAN @human_ Mexico City, Mexico
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        Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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        Tomás Salazar Tomás Salazar @tomassalazar Mexico City, Mexico
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        Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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        Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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          Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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          Ana Blooms Ana Blooms @anablooms Ilustradora y diseñadora textil Bogota, Colombia
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          la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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          • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
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          Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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          • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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          Guillermo Molina Fernández Guillermo Molina Fernández @ogmolina Diseñador Gráfico, Artista Visual y del Tatuaje Madrid, Spain
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            • DELLAFUENTE FC. Logo Design, and Fashion Design project by Guillermo Molina Fernández - 02.01.2016
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          • Jaime P. Llasera Jaime P. Llasera @imborrable Ingeniero & Diseñador Gráfico Madrid, Spain
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