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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Laura Martín

Laura Martín

@pintamonadas

Amsterdam, Netherlands

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Laura Martín

I'm a Service Designer based in Amsterdam, passionate about illustration since I was a child.

Courses

  • Illustrating and Writing a Children's Book. Illustration course by Valentina Toro

    Illustrating and Writing a Children's Book

    A course by Valentina Toro

    Illustration

  • Artistic Portrait with Watercolors. Illustration course by Ale Casanova

    Artistic Portrait with Watercolors

    A course by Ale Casanova

    Illustration

See all their courses

Projects

  • Reinterpretación de Where the wild things are, Maurice Sendak. Children's Illustration project by Laura Martín - 02.17.2020

Professional listing

  • Laura Martín – @pintamonadas
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
    • Web Design
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    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Digital Illustration
    • Vector Illustration
    • Infographics
    • Painting
    • Watercolor Painting
    • Artistic Drawing
    • Portrait Drawing
    • Realistic Drawing
    • Children's Illustration
    • Acrylic Painting
    • Arts & Crafts
    • Jewelry Design
    • Toy Design
    • Fashion Design
    • Furniture Design & Making
    • Paper Craft
    • Screen Printing
    • Embroidery
    • Ceramics
    • Sewing
    • Decoration
    • Bookbinding
    • Calligraphy
    • Typography
    • Lettering
    • Digital Lettering
    See more...

Joined January 2020
3
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  • Valentina Toro
  • Ale Casanova
  • Adolfo Serra
  • Puño
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  • Sanja Maksimović
Recent projects
  • Reinterpretación de Where the wild things are, Maurice Sendak. Children's Illustration project by Laura Martín - 02.17.2020

    Reinterpretación de Where the wild things are, Maurice Sendak

    pintamonadas

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