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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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pabloandres_jaramillo
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pabloandres_jaramillo

@pabloandres_jaramillo

Saratoga, Ecuador

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    Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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    82,925
    • Architecture
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    • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Fuente del rey. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Design House. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
    • Alfonso Caso. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
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    Cristina Grappin Cristina Grappin @cristina_grappin Mexico City, Mexico
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    3,333
      • Departamento CGB. Interior Architecture project by Cristina Grappin - 01.02.2023
      • DEPTO PR. Interior Architecture & Interior Design project by Cristina Grappin - 01.02.2023
      • CASA NINA. Architecture & Interior Design project by Cristina Grappin - 01.02.2023
      • Casa Alena. Architecture, and Design project by Cristina Grappin - 11.28.2022
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      Paul McDonnell Paul McDonnell @prmcdonnell Royal Tunbridge Wells, United Kingdom
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      5,732
      • Design
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      • My project for course: Title Sequence Animation in After Effects. Animation project by Paul McDonnell - 09.24.2022
      • Domina opening titles. Motion Graphics, Film, Video, TV, and 3D Animation project by Paul McDonnell - 02.01.2021
      • The Son opening titles. Motion Graphics, Film, Video, and TV project by Paul McDonnell - 08.02.2019
      • Chucky opening titles. Motion Graphics, Film, Video, TV, and 3D project by Paul McDonnell - 09.21.2021
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      Aniko Villalba Aniko Villalba @aniko Soy autora de libros y diarios interactivos de viajes, escritura y creatividad. Dicto talleres de escritura, tengo experiencia como editora, tengo dos blogs y me dediqué a viajar por el mundo como cronista de viajes durante 10 años. Amsterdam, Netherlands
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      • Writing
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      • Kit de exploración (set de papelería interactiva). Writing, Stationer, Design, and Creative Writing project by Aniko Villalba - 03.01.2022
      • My course project: Travel Journal: Documenting Emotions and Memories. Sketchbook, Narrative, Non-Fiction Writing, and Creative Writing project by Aniko Villalba - 03.08.2023
      • Soy la ciudad que habito - Un diario para explorar tu ciudad y conocerte más. Writing, Creative Writing, and Creativit project by Aniko Villalba - 03.30.2022
      • Mi Proyecto del curso: Gimnasio de escritura: de la hoja en blanco a la práctica cotidiana. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Aniko Villalba - 03.04.2022
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      Mirko Santangelo Mirko Santangelo @mirkosantangelo Creative Director, Designer, Figma Community Advocate New York, United States
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      • Visual Expressions. Graphic Design, T, pograph, Creativit, and 3D project by Mirko Santangelo - 12.14.2023
      • The F-Suite. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
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      Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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      191,805
      • Photography Post-production
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      • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
      • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
      • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
      • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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      Breno Bitencourt Breno Bitencourt @bitencourt Award-winning Logo Designer and Illustrator 10+ years of experience & 1,000 logos DONE Working for multiple clients globally São Paulo, Brazil
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      753
      • Logo Design
      • MagicHat. Br, ing, Identit, Logo Design, Digital Illustration, Design, and Advertising project by Breno Bitencourt - 08.29.2022
      • Moving World. Br, ing, Identit, Design, Logo Design, Graphic Design, and Digital Design project by Breno Bitencourt - 06.09.2022
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      Alexandre B A Villares Alexandre B A Villares @a_b_a_villares Artista-educador São Paulo, Brazil
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      10,765
      • Design
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      • Capas para a coleção "Pensando amanhãs" do Museu do Amanhã. Graphic Design, and Editorial Design project by Alexandre B A Villares - 01.14.2024
      • sketch-a-day. Programming, Fine Arts, and Sketchbook project by Alexandre B A Villares - 08.17.2022
      • Near Grid / quase grade. Fine Arts, and Programming project by Alexandre B A Villares - 08.15.2022
      • 2850 interpolações de triângulos v3. Fine Arts, Programming, and Traditional illustration project by Alexandre B A Villares - 08.12.2022
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      Rodrigo Montemayor Rodrigo Montemayor @ringatech Monterrey, Mexico
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      39,261
      • Photography
      • Film, Video & TV
      • Canal de Youtube de Python y Machine Learning. Programming, IT, Social Media, Web Development, and Game Development project by Rodrigo Montemayor - 05.04.2023
      • Proyectos públicos realizados en Python. Programming, Web Development & IT project by Rodrigo Montemayor - 05.04.2023
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      Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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      55,377
      • Information Design
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      • Graphics for Data Europa EU. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, and Communication project by Federica Fragapane - 01.09.2023
      • Environmental taxes. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, Stor, telling, Communication, Digital Drawing, Narrative, and Editorial Illustration project by Federica Fragapane - 01.09.2023
      • The deepest lakes. Design, Traditional illustration, Graphic Design, Information Design, Infographics, and Digital Design project by Federica Fragapane - 07.22.2022
      • Stolen Paintings. Design, Traditional illustration, Education, Information Design, Infographics, Graphic Design, Vector Illustration, and Digital Design project by Federica Fragapane - 07.14.2022
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      Tianyin Wang Tianyin Wang @tianyin1230 Artist London, United Kingdom
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      6,186
      • Artistic Drawing
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      • Fox Drawing. Traditional illustration, Arts, Crafts, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Tianyin Wang - 05.10.2023
      • half-length portrait. Traditional illustration, Arts, Crafts, Fine Arts, Painting, Sketching, Drawing, Pencil Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Tianyin Wang - 04.24.2023
      • Bullfinch bird charcoal drawing step by step. Traditional illustration, Arts, Crafts, Fine Arts, Painting, Pencil Drawing, Drawing, Artistic Drawing, and Realistic Drawing project by Tianyin Wang - 04.18.2023
      • My project for course: Expressive Drawing with Charcoal
. Fine Arts, Drawing, Portrait Drawing, and Naturalistic Illustration project by Tianyin Wang - 10.12.2022
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      Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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      98,748
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      • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
      • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
      • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
      • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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      Claudya Schmidt Claudya Schmidt @alectorfencer Berlin, Germany
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      • Design
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      • Character Designs and Illustrations. Traditional illustration, and Character Design project by Claudya Schmidt - 02.22.2022
      • Plant Spirit Series. Traditional illustration project by Claudya Schmidt - 02.22.2022
      • MYRE 2 Comic. Comic, and Traditional illustration project by Claudya Schmidt - 02.22.2022
      • Haunter of Dreams Comic. Comic project by Claudya Schmidt - 02.22.2022
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      Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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      111,323
      • Branding & Identity
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      • My project for course: Creative Coding 2.0 in JS: Animation, Sound, & Color. Motion Graphics, Multimedia, and JavaScript project by Bruno Imbrizi - 07.05.2022
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      • DELL ICC. JavaScript, and Web Development project by Bruno Imbrizi - 02.06.2019
      • Digital Design Days 2018. 3D Animation, JavaScript, and Web Development project by Bruno Imbrizi - 03.19.2018
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      Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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      108,998
      • Digital Illustration
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      • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
      • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
      • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
      • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      286,735
      • Design
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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      Javier Miranda Nieto Javier Miranda Nieto @javimir Neuquen, Argentina
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      5,962
      • Animation
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      • Spotify. Animation project by Javier Miranda Nieto - 06.04.2019
      • Gifs 2019. Animation, and Character Animation project by Javier Miranda Nieto - 06.04.2019
      • Bigdrop. 2D Animation project by Javier Miranda Nieto - 02.18.2019
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      398,170
      • Design
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      381,728
      • Photography
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      Numecaniq Numecaniq @numecaniq Director / Diseñador / Animador Mexico City, Mexico
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      98,091
      • Animation
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      • Hermes | Adult swim. Traditional illustration, Motion Graphics, Film, Video, TV, Animation, and 2D Animation project by Numecaniq - 11.05.2022
      • Nope. Traditional illustration, Motion Graphics, Film, Video, TV, Art Direction, and 2D Animation project by Numecaniq - 07.17.2022
      • Cerveza Victoria “Nuestras manos”. Motion Graphics, Traditional illustration, Animation, Character Design, Art Direction, and 2D Animation project by Numecaniq - 04.23.2022
      • Rick and Morty FOOD. Animation, Traditional illustration, Motion Graphics, Character Animation, and 2D Animation project by Numecaniq - 08.05.2019
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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      236,888
      • Traditional illustration
      • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
      • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
      • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
      • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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      Puño Puño @puno Medellín, Colombia
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      859,363
      • Traditional illustration
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      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Desmond Du Desmond Du @thedesmonddu Motion Designer & Educator Savannah, United States
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      9,710
      • Motion Graphics
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      • POKÉ MART. Motion Graphics project by Desmond Du - 12.21.2020
      • CoMotion 2021 Title Sequence. Motion Graphics project by Desmond Du - 03.09.2021
      • The Matrix Title Sequence. Motion Graphics project by Desmond Du - 03.06.2021
      • Cinema 4D R24 Splash Screen. Motion Graphics project by Desmond Du - 03.24.2021
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      Cristóbal Saavedra Cristóbal Saavedra @cristobal_saavedra Producción musical / Diseño sonoro Barcelona, Spain
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      54,255
      • Sound Design
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      • Sonoma de La Veronal (Dance). Music, Music Production, and Sound Design project by Cristóbal Saavedra - 01.12.2021
      • Equipo - Fin de existencias [clang053] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
      • Equipo - Simulaciones Revisited [clang028] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
      • Equipo - Simulaciones [clang024] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
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      Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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      164,082
      • Web Design
      • Web Development
      • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
      • Sitio web de Decidim.org. Web Development, and Web Design project by Javier Usobiaga Ferrer - 10.28.2018
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      Carolina Jiménez García Carolina Jiménez García @okinfografia Layout VFX artist Vancouver, Canada
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      9,110
      • 3D
      • Animation
      • Tomb Rider (2018) - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.05.2018
      • The Meg - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.05.2018
      • Prometheus - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.02.2018
      • Huntsman Winters War - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 07.27.2018
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      Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      329,396
        • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
        • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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        Aimar Molero Aimar Molero @aimar Músico, Sound designer. Barcelona, Spain
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        9,585
        • Music
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        • IKEA Family. Music, and Music Production project by Aimar Molero - 04.05.2021
        • PARSONS - The New School. Music, and Music Production project by Aimar Molero - 04.05.2021
        • OPPO Breeno. Music, and Music Production project by Aimar Molero - 04.05.2021
        • Samsung QLED TV. Music, and Music Production project by Aimar Molero - 04.05.2021
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        Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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        569,697
        • 3D
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        • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
        • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
        • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
        • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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