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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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orgwhn

orgwhn

@orgwhn

Los Angeles, Honduras

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    Pete Raho Pete Raho @peraho Nueva York, United States
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    8,528
    • Copywriting
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    Maria López Maria López @marialopezprint Artist Medellín, Colombia
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    10,885
    • Fine Arts
    • Engraving
    • Estampación de grabado en aguafuerte - El abrazo de la angustia . Engraving, Printing, and Fine Arts project by Maria López - 05.12.2022
    • Serie Cráneos. Sellos . Engraving, and Fine Arts project by Maria López - 05.12.2022
    • Estampación de grabado en aguafuerte . Engraving, Fine Arts, and Printing project by Maria López - 05.12.2022
    • Almendra. Libro de Artista . Bookbinding, and Engraving project by Maria López - 05.12.2022
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    Maya Hanisch Maya Hanisch @mayahanisch Autora de libros, Artista Tulsa, Chile
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    10,385
    • Editorial Design
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    • Two birds Co-working. Painting project by Maya Hanisch - 12.08.2018
    • Petit Inventaire du Monde, Editorial Rue du Monde. Editorial Design, Writing, and Traditional illustration project by Maya Hanisch - 02.20.2016
    • De aquí y de allá, Editorial Amanuta. Writing, and Traditional illustration project by Maya Hanisch - 02.20.2012
    • Puzzle EeBoo. Painting project by Maya Hanisch - 01.20.2019
  • Eduardo Leiva Muñoz Eduardo Leiva Muñoz @eduardoleiva Diseñador gráfico, trabajos ambito audiovisual. Barcelona, Spain
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    • Film, Video & TV
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    • Vídeo animación Posgrado. Animation, Traditional illustration, and Motion Graphics project by Eduardo Leiva Muñoz - 07.24.2016
    • Vídeos Másteres Zigurat E-learning. Motion Graphics, Photograph, Post-production, and Video project by Eduardo Leiva Muñoz - 05.08.2016
    • Chapas buenoyqué. Calligraph, and Traditional illustration project by Eduardo Leiva Muñoz - 05.04.2016
    • Buenoyqué, Tee. Design, and Traditional illustration project by Eduardo Leiva Muñoz - 11.27.2015
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    Jaime Serra Palou Jaime Serra Palou @jaime_serra Artista y periodista. Uso los datos como materia prima y la infografía como herramienta de narración Barcelona, Spain
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    7,570
    • Information Design
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    • 'Dialograma'. Una vez más. Con sentimiento.. Fine Arts, Design, Graphic Design & Infographics project by Jaime Serra Palou - 10.20.2020
    • 553 black rectangles. Fine Arts, Information Design & Infographics project by Jaime Serra Palou - 05.07.2020
    • Sobre los homúnculos. Infographics, Communication, Concept Art, Creativit, Drawing, Design, Information Design, Character Design, Graphic Design, and Traditional illustration project by Jaime Serra Palou - 04.12.2020
    • The distance between you and me . Concept Art, Design, Information Design, Graphic Design & Infographics project by Jaime Serra Palou - 03.28.2020
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    Christian Caldwell Christian Caldwell @cdwboy Placerville, Peru
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    15,215
    • Photography
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    • E-ALZ. 2D Animation, Cop, writing, and Advertising project by Christian Caldwell - 07.03.2020
    • THE MOST FAMOUS GRILLER IN PERU. Cop, and writing project by Christian Caldwell - 07.03.2020
    • No quiero esto en mi ceviche.. Advertising project by Christian Caldwell - 02.26.2019
    • RAINBOW BLOOD. Advertising project by Christian Caldwell - 02.26.2019
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    Pe Saldías Pe Saldías @pesaldias Publicista, Director Creativo Tulsa, Chile
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    4,412
    • Design
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    • Amulette Skin Launch / Production and Creative Direction . Fashion Photograph, Commercial Photograph, Marketing, Content Marketing, and Advertising project by Pe Saldías - 01.01.2020
    • Fashion Film and Fibers Campaign. Fashion Design, and Fashion Photograph project by Pe Saldías - 10.15.2017
    • Proyectos Editoriales Revista Detalle . Fashion Photograph project by Pe Saldías - 02.15.2017
    •  Campaña Marvel x The Remix .  project by Pe Saldías - 02.12.2019
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    Gustavo Prado Gustavo Prado @gustavoprado Mexico City, Mexico
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    6,826
    • Design
    • trendo.mx. Design project by Gustavo Prado - 06.06.2012
    • Asesoría para examen en saint martin's university .  project by Gustavo Prado - 02.20.2018
    • Curaduría FIAC. Photograph project by Gustavo Prado - 11.02.2017
    • POSE, fashion photography Mexico today. Photograph project by Gustavo Prado - 07.16.2016
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    Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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    32,682
    • Design
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    • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
    • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
    • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
    • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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    Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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    45,475
    • Copywriting
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    • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
    • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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    Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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    95,634
    • Design
    • Traditional illustration
    • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
    • Todopoderosa. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Colección Geometrías. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Carpetas. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    865,489
    • Photography
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    BOND BOND @holabond Buenos Aires, Argentina
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    85,140
      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
      • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
      • Barugel . Social Media project by BOND - 11.29.2016
      • Campaña Jugá con Oreo. Photograph, and Social Media project by BOND - 11.13.2016
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      ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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      43,979
      • Branding & Identity
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      • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Encerta. Nombre para una consultoría estratégica de marca. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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      Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      329,091
        • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
        • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        286,439
        • Design
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        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Anna Devís y Daniel Rueda Anna Devís y Daniel Rueda @annandaniel Visual Storytellers Valencia, Spain
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        18,730
        • Photography
        • Architecture
        • You Can Leave Your Hat On. Creativit, and Photograph project by Anna Devís y Daniel Rueda - 12.28.2018
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        Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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        134,433
        • Web Development
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        • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
        • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
        • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
        • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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        Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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        36,032
        • Information Design
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        • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
        • Mapa de la ciencia. Graphic Design project by Victor Pascual - 06.02.2015
        • Análisis de las valoraciones en IMDB de mis series favoritas. Graphic Design project by Victor Pascual - 06.02.2015
        • My Working Pulse. Graphic Design project by Victor Pascual - 06.02.2015
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        PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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        41,060
        • Traditional illustration
        • 3D
        • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
        • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
        • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
        • The Beach, Best First Film in Bologna. Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 02.16.2018
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        Flor Kohan Flor Kohan @flor_colorium Barcelona, Spain
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        2,308
        • Traditional illustration
        • Corte Inglés - Papel de envolver infantil. Traditional illustration project by Flor Kohan - 04.10.2018
        • Animation - Ventana Sur + Annecy / Incaa. Animation project by Flor Kohan - 11.26.2017
        • ioguis. Film, Video, and TV project by Flor Kohan - 06.21.2015
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        Diga33! Diga33! @diga33digital Madrid, Spain
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        17,397
        • Branding & Identity
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        • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
        • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
        • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
        • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
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        Puño Puño @puno Medellín, Colombia
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        857,950
        • Traditional illustration
        • Photography
        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Nacho Ballesta Martinez-Páis Nacho Ballesta Martinez-Páis @nachoballesta Director Creativo - Planner Barcelona, Spain
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        5,783
        • Branding & Identity
        • Web Development
        • Foodtelling - Es lo que hacemos en The Foodtellers. Br, ing, Identit, Social Media, and Video project by Nacho Ballesta Martinez-Páis - 06.02.2017
        • Branded Content Hotel Alma 5***** GL, Barcelona . Social Media project by Nacho Ballesta Martinez-Páis - 05.20.2017
        • Kenzo Totem . Web Development, Art Direction, and Web Design project by Nacho Ballesta Martinez-Páis - 04.11.2016
        • Paco Pérez Miramar - Social Media y Comunicación . Br, ing, Identit, Design Management, Marketing, and Social Media project by Nacho Ballesta Martinez-Páis - 03.19.2016
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        Domestika Domestika @domestika Berkeley, United States
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        1. Creatives
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