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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Nicha Chiwasuchin

Nicha Chiwasuchin

@nichanichach

Bangkok, Thailand

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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    200,573
    • Design
    • Game Development
    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
    • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
    • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    386,489
    • Traditional illustration
    • Fine Arts
    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
    • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
    • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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    Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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    236,480
    • Traditional illustration
    • Senda. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
    • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
    • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
    • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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    Nicholas Kole (nkole) Nicholas Kole (nkole) @nkole Illustrator & Character Designer North Vancouver, Canada
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    21,453
    • Design
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    • Spyro. Character Design project by Nicholas Kole (nkole) - 04.20.2022
    • Jellybots. Character Design, and Traditional illustration project by Nicholas Kole (nkole) - 04.20.2022
    • Soundfall. Character Design project by Nicholas Kole (nkole) - 04.20.2022
    • Mama Cactus. Character Design project by Nicholas Kole (nkole) - 04.20.2022
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    Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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    29,689
    • Traditional illustration
    • Fine Arts
    • Retratos. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
    • Mini. 3D Modeling, and Traditional illustration project by Yasmin Islas Domínguez - 04.12.2021
    • Zodiaco. Traditional illustration, Character Design, and 3D Modeling project by Yasmin Islas Domínguez - 11.05.2020
    • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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    Lobón Leal Lobón Leal @lobonleal Ilustrador y Concept Artits Chiclana de la Frontera, Spain
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    18,493
    • Fine Arts
    • Comic
    • Malfario Cómic. Comic, Traditional illustration, Character Design, and Drawing project by Lobón Leal - 03.29.2023
    • Samhain Cómic. Comic, Traditional illustration, Character Design, and Digital Drawing project by Lobón Leal - 03.29.2023
    • Practicando con poses.. Traditional illustration, Character Design, Drawing, and Comic project by Lobón Leal - 03.29.2023
    • Rojo Sketchbook. Traditional illustration, Animation, and Comic project by Lobón Leal - 03.28.2023
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    Adam Katz Adam Katz @adamkatz_xyz Founder / Creative Director New York, United States
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    7,844
    • Design
    • Branding & Identity
    • AGreatDay. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Curious Yellow Design. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Keen. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Meristem Farms. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
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    Olivia Fields Olivia Fields @ofields Illustrator + Printmaker Based in Brooklyn, NY Nueva York, United States
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    3,085
    • Accessory Design
    • Artistic Drawing
    • Get to Work. Traditional illustration, and Digital Illustration project by Olivia Fields - 05.02.2019
    • Unusual Reporting. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.10.2021
    • How to Thrive in a Hybrid Workplace. Traditional illustration, and Editorial Illustration project by Olivia Fields - 09.15.2021
    • Spending and Saving For Happiness. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.24.2021
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    Catherine Casalino Catherine Casalino @ccasalino New York, United States
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    1,969
    • Design
    • Branding & Identity
    • May Cobb Book Covers. Design project by Catherine Casalino - 12.13.2022
    • The New Heirloom Garden. Design, and Art Direction project by Catherine Casalino - 02.02.2021
    • Fix What You Can book cover. Design, and Traditional illustration project by Catherine Casalino - 10.08.2021
    • Scribd Originals covers. Design, and Art Direction project by Catherine Casalino - 10.08.2021
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    Melissa Castrillón Melissa Castrillón @mv_castrillon Cambridgeshire, United Kingdom
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    6,394
    • Design
    • Product Design
    • My project for course: Picturebook Illustration: Explore Color and Composition. Traditional illustration, Pencil Drawing, Drawing, Digital Illustration, Children's Illustration, Color Theor, and Picturebook project by Melissa Castrillón - 02.09.2023
    • Phillip Pullman's His Dark Materials. Traditional illustration project by Melissa Castrillón - 02.09.2023
    • The balcony. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
    • Che Bello!. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
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    Owen Gent Owen Gent @gentowen Illustrator and Book Cover Designer Bristol, United Kingdom
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    5,381
    • Design
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    • My project in Book Cover Design: Illustrate Stories with Evocative Images course. Editorial Design, Graphic Design, and Bookbinding project by Owen Gent - 07.29.2021
    • Selected Personal work. Traditional illustration, and Painting project by Owen Gent - 05.04.2021
    • Sappho Fragments. Traditional illustration project by Owen Gent - 05.04.2021
    • Selected Editorial Illustration. Traditional illustration project by Owen Gent - 12.17.2020
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    Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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    148,890
    • Design
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    • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
    • Desarrollo web Vanesa Alvarez. Design, and Web Design project by Clàudia Cánovas - 03.03.2022
    • Material gráfico para Canva. Design project by Clàudia Cánovas - 07.02.2022
    • Página web diseñada y desarrollada en Canva. Web Design project by Clàudia Cánovas - 11.02.2022
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    Silja Goetz Silja Goetz @silja Ilustradora Madrid, Spain
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    4,439
    • Traditional illustration
    • Book cover for Boulevard. Traditional illustration, Drawing, Digital Drawing, and Editorial Design project by Silja Goetz - 02.09.2022
    • The Wonders. Traditional illustration, and Drawing project by Silja Goetz - 11.29.2021
    • Covers for my favourite books. Traditional illustration project by Silja Goetz - 05.20.2021
    • Carrés. Traditional illustration project by Silja Goetz - 03.25.2021
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    Brenda Bossato Brenda Bossato @brendabossato ilustradora Curitiba, Brazil
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    16,298
    • Children's Illustration
    • Vovó fada madrinha. Traditional illustration, Drawing, Character Design, Creativit, Stor, telling, Narrative, Sketchbook, Art Direction, Pencil Drawing, Children's Illustration, and Sketching project by Brenda Bossato - 03.01.2025
    • Quarta menina de inverno finalizada . Traditional illustration project by Brenda Bossato - 08.30.2021
    • Terceira menina de inverno <3. Traditional illustration project by Brenda Bossato - 08.27.2021
    • Cenário do meu livro Herança. Traditional illustration project by Brenda Bossato - 07.14.2021
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    John Gall John Gall @johngall Book Cover Designer, Creative Director New York, United States
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    2,986
    • Design
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    • Ebook cover series. Design, Graphic Design, Creativit, and Art Direction project by John Gall - 08.24.2022
    • Nabokov Book Cover Series. Design, Graphic Design, Art Direction, and Creativit project by John Gall - 04.25.2021
    • Weather: Cover Ideation and Design Progression. Graphic Design, Design, Art Direction, Creativit, and Collage project by John Gall - 04.20.2021
    • Book Cover Series Design. Design, Graphic Design, Collage, and Creativit project by John Gall - 08.22.2022
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    Dolle Étoile Dolle Étoile @dolleetoile Tijuana, Mexico
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    5,649
    • Traditional illustration
    • Fine Arts
    • My Course Project: Fairy Tale Illustration with Watercolors. Traditional illustration, Painting, Drawing, Digital Illustration, and Watercolor Painting project by Dolle Étoile - 05.02.2022
    • The Firebird Tale. Drawing, Traditional illustration, and Digital Illustration project by Dolle Étoile - 09.06.2019
    • Princesa hada. Drawing, Traditional illustration, and Watercolor Painting project by Dolle Étoile - 01.28.2017
    • Luz de su corazón. Drawing, Traditional illustration, and Watercolor Painting project by Dolle Étoile - 02.15.2017
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    Liya Liya @mochipanko Hamburg, Germany
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    10,461
    • Traditional illustration
    • Fine Arts
    • Magical Series. Traditional illustration, and Digital Illustration project by Liya - 11.22.2021
    • Draw this in you Style - DTIYS. Traditional illustration, and Character Design project by Liya - 11.22.2021
    • Apparel/T-Shirt designs with Fukumono. Traditional illustration, and Fashion Design project by Liya - 11.22.2021
    • Tales of Symphonia - Soundtrack vinyl album cover. Traditional illustration, Music, Digital Illustration, and Video Games project by Liya - 11.22.2021
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    Geoff Pascual Geoff Pascual @geoff_pascual Watercolor Painter Santa Ana, United States
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    11,270
    • Watercolor Painting
    • Fine Arts
    • Currrent Work In Progress. Fine Arts, Traditional illustration, and Watercolor Painting project by Geoff Pascual - 10.21.2020
    • Shinigami (2020). Fine Arts, Traditional illustration, and Watercolor Painting project by Geoff Pascual - 09.22.2020
    • Taboo (2020). Watercolor Painting, Fine Arts, and Traditional illustration project by Geoff Pascual - 05.08.2020
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    Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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    240,828
    • Design
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    • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
    • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
    • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
    • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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    Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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    11,184
    • Traditional illustration
    • Pencil Drawing
    • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
    • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
    • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
    • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
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    Ricardo Núñez Suarez Ricardo Núñez Suarez @rhinunez Ilustrador y Diseñador Gráfico Bogota, Colombia
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    16,637
    • Traditional illustration
    • Fine Arts
    • Especies, Enciclopedia ilustrada de todos lo mamíferos.. Traditional illustration, Art Direction, Graphic Design, Infographics, and Naturalistic Illustration project by Ricardo Núñez Suarez - 03.30.2021
    • My Course Project: Artistic Illustration Techniques with Graphite. Drawing, Pencil Drawing, Traditional illustration, and Naturalistic Illustration project by Ricardo Núñez Suarez - 02.02.2021
    • Mexico. Drawing, Pencil Drawing, Artistic Drawing, Traditional illustration, and Children's Illustration project by Ricardo Núñez Suarez - 03.06.2020
    • Colombia. Drawing, Pencil Drawing, Artistic Drawing, Traditional illustration, and Children's Illustration project by Ricardo Núñez Suarez - 03.06.2020
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    Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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    39,552
    • Traditional illustration
    • Only Murders in the building. Motion Graphics project by Laura Pérez - 09.06.2021
    • Proceso del álbum ilustrado 'SIRÈNES DE LÉGENDE'. Traditional illustration, and Children's Illustration project by Laura Pérez - 09.01.2020
    • 'Las creadoras gráficas españolas y lo fantástico en el sXXI'. Traditional illustration project by Laura Pérez - 05.02.2021
    • Proyecto final - Técnicas de dibujo tradicional con Procreate. Drawing, Digital Drawing, and Traditional illustration project by Laura Pérez - 12.12.2020
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    Vero Navarro Vero Navarro @veronavarro Ilustradora Valencia, Spain
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    34,813
    • Design
    • Traditional illustration
    • Night Tribes. Traditional illustration, and Digital Illustration project by Vero Navarro - 12.04.2020
    • Mi Proyecto del curso: Procreate: técnicas de ilustración creativa. Traditional illustration project by Vero Navarro - 11.10.2020
    • Everyday magic. Traditional illustration project by Vero Navarro - 12.01.2019
    • Kraft . Pencil Drawing, Artistic Drawing, Realistic Drawing, and Traditional illustration project by Vero Navarro - 04.22.2019
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    Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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    119,474
      • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
      • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
      • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
      • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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      Julia Bereciartu Julia Bereciartu @julia_bereciartu Ilustradora Madrid, Spain
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      2,015
      • Traditional illustration
      • Fine Arts
      • Pequeña y GRANDE Clara Campoamor. Traditional illustration project by Julia Bereciartu - 11.18.2022
      • The Virgin Suicides. Traditional illustration project by Julia Bereciartu - 01.27.2022
      • Mujercitas / Little Women. Traditional illustration, Character Design, Drawing, Digital Illustration, and Gouache Painting project by Julia Bereciartu - 11.17.2021
      • Welcome to Ballet School. Traditional illustration, Children's Illustration, Editorial Illustration, and Gouache Painting project by Julia Bereciartu - 09.07.2021
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      Masquespacio Masquespacio @masquespacio Valencia, Spain
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      439,576
        • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
        • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
        • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
        • Cuadernos Rubio. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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        Puño Puño @puno Medellín, Colombia
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        857,950
        • Traditional illustration
        • Photography
        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        623,232
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Domestika Domestika @domestika Berkeley, United States
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