From visual impact to the ability to communicate in just a few seconds: discover how urban art can inspire new ways of designing, experimenting, and connecting with the public Most people associate design with screens, print publications, visual identities, or advertising campaigns. However, there is another creative realm where images also compete for the public’s attention: the city. Facades, shutters, party walls, walls, signs, posters, and storefronts are all part of a constantly changing visual landscape. Street art transforms these everyday spaces into mediums for communication. Unlike a gallery or a website, the street is an unpredictable environment, shared by diverse audiences and saturated with visual stimuli. Each piece must find a way to stand out, engage with its context, and convey an idea in a matter of seconds. That’s why, beyond the debates surrounding various urban practices, observing how urban artists, muralists, poster designers, sticker artists, and lettering specialists work can offer valuable lessons for any designer. The question is simple: What happens when we analyze street art not only as an artistic expression but also as an exercise in visual communication?
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Saratoga, Ecuador
A course by Renato Farfán Basauri
Marketing, and Business
A course by Julieta Tello
