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    10 common mistakes when designing a logo (and how to avoid them)
    Latest blog post

    10 common mistakes when designing a logo (and how to avoid them)

    The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.

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Brenda Jarolímková
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Brenda Jarolímková

@nanuklein

Brno, Czechia

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    Liya Liya @mochipanko Hamburg, Germany
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    10,683
    • Traditional illustration
    • Fine Arts
    • Magical Series. Traditional illustration, and Digital Illustration project by Liya - 11.22.2021
    • Draw this in you Style - DTIYS. Traditional illustration, and Character Design project by Liya - 11.22.2021
    • Apparel/T-Shirt designs with Fukumono. Traditional illustration, and Fashion Design project by Liya - 11.22.2021
    • Tales of Symphonia - Soundtrack vinyl album cover. Traditional illustration, Music, Digital Illustration, and Video Games project by Liya - 11.22.2021
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    Claudia Wuttke Claudia Wuttke @cw_6 Hamburg, Germany
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    589
      • Proseccoperlenliebe - die Digitalverwertung von "Lackschaden", 15 Jahre später. Creative Writing, Fiction Writing, Stor, telling, and Creativit project by Claudia Wuttke - 07.04.2022
      • Lackschaden - mein Debütroman. Creative Writing, Stor, telling, Fiction Writing, Creativit, and Creative Consulting project by Claudia Wuttke - 07.04.2022
      • In Liebe, für immer - ein Roman über fünf Jahrzehnte. Creative Writing, Stor, telling, Fiction Writing, Creativit, Creative Consulting, and Content Writing project by Claudia Wuttke - 07.04.2022
      • Weitewelt - Roman. Fiction Writing, Creativit, Creative Writing, Creative Consulting, Stor, and telling project by Claudia Wuttke - 07.04.2022
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      Paula Bossio Paula Bossio @paulabossio Diseñadora, Ilustradora, autora y docente Bogota, Colombia
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      58,738
      • Film
      • Comic
      • De adentro hacia afuera. Editorial Design, and Traditional illustration project by Paula Bossio - 09.01.2018
      • The Band's Visit/Silent Microstory. Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 06.01.2017
      • El lápiz/ Libro silente FCE. Creativit, Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 08.01.2010
      • Jardín de Lana/ Microrelato silente. Traditional illustration, and Children's Illustration project by Paula Bossio - 04.01.2016
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      Ingela P Arrhenius Ingela P Arrhenius @hello_ingela Stockholm, Sweden
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      9,115
      • Traditional illustration
      • Sketching
      • My project for course: Style Exploration for Illustration. Vector Illustration, Drawing, Digital Illustration, Children's Illustration, and Digital Drawing project by Ingela P Arrhenius - 10.03.2023
      • My project in Vintage Illustration for Engaging Children’s Books course. Editorial Design, Paper Craft, Bookbinding, Children's Illustration, Narrative, and Children's Literature project by Ingela P Arrhenius - 01.25.2022
      • OMM Design. Design, and Traditional illustration project by Ingela P Arrhenius - 11.19.2021
      • Wallpaper for Photowall. Traditional illustration project by Ingela P Arrhenius - 11.19.2021
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      Flavia Z Drago Flavia Z Drago @flavia_zdrago Ilustrautora Mexico City, Mexico
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      24,030
      • Design
      • Branding & Identity
      • Gustavo the Shy Ghost. Calligraph, Drawing, Pencil Drawing, Artistic Drawing, Design, Editorial Design, Graphic Design, Traditional illustration, Digital Illustration, Children's Illustration, Vector Illustration, and Character Design project by Flavia Z Drago - 07.14.2020
      • Calendario ilustrado. Design, Graphic Design, Traditional illustration, Digital Illustration, and Watercolor Painting project by Flavia Z Drago - 12.31.2019
      • Rope and the Red Butterfly. Pencil Drawing, Design, Character Design, Editorial Design, Traditional illustration, Digital Illustration, Children's Illustration, and Watercolor Painting project by Flavia Z Drago - 10.31.2016
      • ACNUR. 2D Animation, Design, Character Design, Traditional illustration, Digital Illustration, Children's Illustration, and Advertising project by Flavia Z Drago - 04.28.2016
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      Julie Mellan Julie Mellan @julie_mellan Lyon, France
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      36,267
        • L'année du tigre. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.07.2022
        • The Festival of Lights. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 12.22.2020
        • Bedtime Story. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
        • Promener sa tortue. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
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        Yohey Horishita Yohey Horishita @yohey Baltimore, United States
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        1,856
          • The Handmaiden – AMP Silkscreen. Traditional illustration, Film, Video, TV, Screen Printing, Film, Drawing, Digital Illustration, Stor, telling, Portrait Drawing, Tattoo Design, Botanical Illustration, Digital Painting & Ink Illustration project by Yohey Horishita - 07.13.2022
          • Seasons of Japanese Monetary Policy. Traditional illustration, Editorial Design, Drawing, Digital Illustration, Digital Painting, Digital Drawing, Ink Illustration, Editorial Illustration, and Business project by Yohey Horishita - 07.13.2022
          • Kagemusha – AMP Silkscreen. Traditional illustration, Film, Video, TV, Film, Poster Design, Digital Illustration, Stor, telling, and Digital Painting project by Yohey Horishita - 07.13.2022
          • Throne of Blood (Spider Web Castle) – AMP Silkscreen. Traditional illustration, Film, Video, TV, Ink Illustration, Digital Painting, Tattoo Design, Stor, telling, Digital Illustration, Poster Design, Drawing, and Film project by Yohey Horishita - 07.13.2022
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          Sveta Dorosheva Sveta Dorosheva @sveta_dorosheva Rehovot, Israel
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          12,107
            • The True Adventures of Wolfboy. Traditional illustration project by Sveta Dorosheva - 03.02.2022
            • Tarot. Traditional illustration project by Sveta Dorosheva - 03.02.2022
            • Life in Shanghai series. Traditional illustration project by Sveta Dorosheva - 03.02.2022
            • Maps for YA books. Traditional illustration project by Sveta Dorosheva - 03.02.2022
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            Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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            62,719
              • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
              • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
              • 1 moleskine sketchbook + 23 bic pens. Traditional illustration project by Marco Mazzoni - 02.04.2020
              • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
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              Meike Schneider Meike Schneider @meike_schneider 3D Artist, Character Designer & Illustrator Cologne, Germany
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              12,307
              • Design
              • Branding & Identity
              • My course project: Introduction to professional children's book illustration with Procreate. Character Design, Digital Illustration, and Children's Illustration project by Meike Schneider - 03.28.2022
              • Star Wars - the force Awakens. Traditional illustration project by Meike Schneider - 11.25.2021
              • Sailor Moon Artworks. Traditional illustration project by Meike Schneider - 11.25.2021
              • Little Gardener. Traditional illustration project by Meike Schneider - 11.25.2021
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              Lucy Fleming Lucy Fleming @lucy_fleming33 Manchester, United Kingdom
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              35,340
              • Traditional illustration
              • Fine Arts
              • Little Lion and girl illustration . Traditional illustration project by Lucy Fleming - 02.17.2023
              • Baby Books - Illustration Sample. Traditional illustration, and Picturebook project by Lucy Fleming - 01.25.2023
              • Orionid - Stars . Traditional illustration project by Lucy Fleming - 11.14.2022
              • Designing Animals - Fox Sketch Sheet. Traditional illustration project by Lucy Fleming - 07.28.2022
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              Ross Montgomery Ross Montgomery @rossjamesmontgomery London, United Kingdom
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              6,451
              • Web Design
              • IT
              • My final project in Children’s Fiction: Write Compelling Adventure Stories course. Writing, Stor, telling, and Narrative project by Ross Montgomery - 01.03.2022
              • The Chime Seekers. Writing project by Ross Montgomery - 05.06.2021
              • Ten Delicious Teachers. Writing project by Ross Montgomery - 05.06.2021
              • Space Tortoise. Writing project by Ross Montgomery - 05.06.2021
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              Alisa Menkhaus Alisa Menkhaus @alisamenkhaus FASHION DESIGNER Berlin, Germany
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              5,635
              • Design
              • Branding & Identity
              • My final project for the course: Fashion Design: Japanese-inspired Patterns. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Alisa Menkhaus - 11.08.2023
              • SUSUMU AI WOMEN SPRING SUMMER 2021. Design, Costume Design, Arts, Crafts, Fashion Illustration	, Fashion Design, Fashion Photograph, Patternmaking, Dressmaking, Sewing, and Product Design project by Alisa Menkhaus - 10.03.2022
              • SUSUMU AI X UGG BOOTS. Design, Costume Design, Arts, Crafts, Fashion Illustration	, Fashion Design, Fashion Photograph, Sewing, Patternmaking, Dressmaking, Product Design, and Product Photograph project by Alisa Menkhaus - 10.01.2022
              • TEAM SUSUMU AI . Design, Costume Design, Arts, Crafts, Fashion Illustration	, Fashion Design, Fashion Photograph, Sewing, Patternmaking, Dressmaking, Product Design, and Product Photograph project by Alisa Menkhaus - 10.01.2022
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              Ella Storm Ella Storm @elrosestorm London, United Kingdom
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              16,353
              • Design
              • Branding & Identity
              • Danger Noodles!. Design project by Ella Storm - 07.05.2021
              • Lady Faces. Design project by Ella Storm - 07.05.2021
              • Animal Tattoos. Design project by Ella Storm - 07.05.2021
              • Celestial Tattoos. Design project by Ella Storm - 07.05.2021
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              Sophie Mo Sophie Mo @sophiemoillustration Tattoo artist, illustrator. London, United Kingdom
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              30,977
              • Design
              • Branding & Identity
              • My project for course: Turning Personal Artwork into Commercial Illustrations. Drawing, Digital Illustration, Portfolio Development & Ink Illustration project by Sophie Mo - 01.11.2023
              • Illustration archives: various. Botanical Illustration, Traditional illustration, Ink Illustration, and Tattoo Design project by Sophie Mo - 11.02.2020
              • Illustration archives: portraits. Traditional illustration, Ink Illustration, and Tattoo Design project by Sophie Mo - 11.02.2020
              • Ghibliotheque . Traditional illustration, and Logo Design project by Sophie Mo - 07.13.2018
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              Matt Sanz Matt Sanz @mattsanz Visual Development Artist London, United Kingdom
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              6,993
              • Design
              • Branding & Identity
              • The Toymakers Factory . Traditional illustration project by Matt Sanz - 02.02.2019
              • Illustrations 2020. Traditional illustration project by Matt Sanz - 04.03.2020
              • Global Game Jam 2018. Traditional illustration, and Design project by Matt Sanz - 01.31.2018
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              Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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              577,701
              • Traditional illustration
              • Fine Arts
              • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
              • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
              • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
              • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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              Nubia Navarro (nubikini) Nubia Navarro (nubikini) @nubikini Diseñadora Gráfica / Lettering lover Bogota, Colombia
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              57,507
              • Photography
              • Video
              • Digital lettering 002. H, Lettering, 3D Lettering, and Digital Lettering project by Nubia Navarro (nubikini) - 04.17.2021
              • Al dente!. H, Lettering, 3D Lettering, and Digital Lettering project by Nubia Navarro (nubikini) - 04.17.2021
              • Digital Lettering 001. H, Lettering, 3D Lettering, and Digital Lettering project by Nubia Navarro (nubikini) - 04.17.2021
              • Wonder Filled Oreo personal . H, Lettering, Lettering, and Digital Lettering project by Nubia Navarro (nubikini) - 04.12.2021
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              Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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              431,938
              • Branding & Identity
              • Art Direction
              • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
              • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
              • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
              • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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              Puño Puño @puno Medellín, Colombia
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              859,908
              • Traditional illustration
              • Photography
              • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Class notes. Traditional illustration project by Puño - 03.08.2017
              • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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              Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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              237,017
              • Traditional illustration
              • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
              • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
              • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
              • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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              Valentina Toro Valentina Toro @valentinatorog Ilustradora y escritora Medellín, Colombia
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              54,915
              • Traditional illustration
              • Drawing
              • Mi Proyecto del curso: Creación de personajes para historias ilustradas. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Valentina Toro - 09.08.2021
              • Exploraciones ll. Traditional illustration project by Valentina Toro - 09.07.2021
              • Exploraciones. Traditional illustration project by Valentina Toro - 09.07.2021
              • My monster and I. Traditional illustration, and Writing project by Valentina Toro - 09.14.2019
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              Gemma Capdevila Gemma Capdevila @gemma_capdevila Cardedeu, Spain
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              34,212
              • Traditional illustration
              • My Course Project: Watercolor Techniques for Dreamy Illustrations. Traditional illustration, and Watercolor Painting project by Gemma Capdevila - 11.23.2020
              • Never say goodbye, never. Traditional illustration project by Gemma Capdevila - 09.01.2018
              • Agenda de Barcelona 2021. Traditional illustration project by Gemma Capdevila - 07.15.2020
              • UN INSTANTE. Traditional illustration, and Editorial Illustration project by Gemma Capdevila - 10.01.2020
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              Carina Lindmeier Carina Lindmeier @carinalindmeier Linz, Austria
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              1,901
              • Design
              • Branding & Identity
              • 5 No-Bake Dessert Recipes That Take Less Than 10 Minutes. Traditional illustration, Digital Illustration, and Editorial Illustration project by Carina Lindmeier - 06.22.2021
              • mymuesli - LINZ Edition. Traditional illustration, Br, ing, Identit, Digital Illustration, and Architectural Illustration project by Carina Lindmeier - 06.14.2021
              • Editorial Illustration // Future of Food. Traditional illustration, Creativit, Digital Illustration, and Editorial Illustration project by Carina Lindmeier - 06.14.2021
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              Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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              194,511
                • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
                • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
                • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
                • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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