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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Nadia Serrano

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Cipolletti, Argentina

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    Bett Norris Bett Norris @bettnorris Bristol, United Kingdom
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    • Design
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    • Pride!. Traditional illustration, Character Design, Drawing, Digital Illustration, and Artistic Drawing project by Bett Norris - 06.07.2022
    • My project for course: Colorful Digital Illustration in Procreate. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Bett Norris - 03.28.2022
    • Flower Power! . Traditional illustration project by Bett Norris - 03.07.2022
    • Editorial for Waitrose Magazine . Traditional illustration project by Bett Norris - 03.01.2022
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    Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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    Hmmm Creative Studio Hmmm Creative Studio @hmmm Tallinn, Estonia
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      • Maison Lilli Jahilo lookbook. Set Design, Art Direction, and Collage project by Hmmm Creative Studio - 11.25.2022
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      Jodi Moreno Jodi Moreno @jodi_m_moreno Mexico City, Mexico
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        • seasonal tabletop styling, instagram images, for Veuve Cliquot champagne . Design, Art Direction, Creative Consulting, Instagram, Food Photograph, Floral, and Plant Design project by Jodi Moreno - 08.24.2021
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        Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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        Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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        • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
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        Loana Flores Loana Flores @ocloyastudio Docente, diseñadora, artista textil Barcelona, Spain
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        • Bio Color Palette Process 1. Textile D, eing, Textile Design, Design, Color Theor, Arts, Crafts, and Fine Arts project by Loana Flores - 01.24.2025
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        Flor Tregnaghi Flor Tregnaghi @flor_tregnaghi Diseñadora de modas Bilbao, Spain
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        • Lencería de encaje. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 04.26.2023
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        Mila Moura Mila Moura @_milamoura Diseñadora de Indumentaria y Textil Buenos Aires, Argentina
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          • COLLAGEs | Marie Claire. Design, Collage, Editorial Design, and Fashion Design project by Mila Moura - 06.29.2023
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          Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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          • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          • Photography
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          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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          Domestika Domestika @domestika Berkeley, United States
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          • Estefanía Mato Moretti Estefanía Mato Moretti @est_matomoretti Córdoba, Argentina
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            • Mi Proyecto del curso: Retoque fotográfico de moda y belleza con Photoshop. Photo Retouching project by Ileana Abdala - 04.12.2020
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              • Proceso de Identidad coorporativa. Logo Design, and Digital Design project by Belen Schaab - 04.23.2025
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