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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Eneyda Cruz

Eneyda Cruz

@n_yda

San Salvador, El Salvador

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    Joaquín Lluis Joaquín Lluis @joaquinlluis Berlin, Germany
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    17,106
      • Lorem ipsum 2. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
      • Tuki.. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
      • Only flans.. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
      • Fingi demencia.. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
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      Fernando Neyra Moreta Fernando Neyra Moreta @fn23grafica Córdoba, Argentina
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      92,685
      • Traditional illustration
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      • Mi proyecto del curso: Posproducción creativa de renders arquitectónicos con Photoshop. Architecture, Digital Illustration, Digital Architecture, Architectural Illustration, and ArchVIZ project by Fernando Neyra Moreta - 10.11.2022
      • Casa Montañita. 3D, Architecture, Digital Design, and Digital Illustration project by Fernando Neyra Moreta - 04.10.2021
      • Obra Mendoza by ESTUDIO TABLON. 3D, Architecture, Digital Architecture, Interior Architecture, and Architectural Illustration project by Fernando Neyra Moreta - 03.08.2021
      • Casa en la Yunga. Architecture, Digital Architecture, Graphic Design, Photograph, Architectural Illustration, and Social Media project by Fernando Neyra Moreta - 06.20.2020
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      Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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      364,526
      • Traditional illustration
      • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
      • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
      • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
      • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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      Leticia Alameda Leticia Alameda @leticia_alameda Brand, Innovation and Design Strategist Madrid, Spain
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      930
      • Design
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      • Nimble transport strategy for Manchester Government . App Design, Mobile Design, Web Design, Product Design, Interactive Design, and UX / UI project by Leticia Alameda - 11.07.2021
      • The Middle Man: a prosumers marketplace. Web Design, E-commerce, Mobile Design, and Design project by Leticia Alameda - 11.07.2021
      • Strategic design of a business to business marketplace. Interactive Design, Product Design, Web Design, Digital Marketing, E-commerce, and App Design project by Leticia Alameda - 11.07.2021
      • Payment Experience Design Strategy within recognized as best global banking app. Design, Marketing, Product Design, Web Design, Digital Marketing, Mobile Design, Mobile Marketing, E-commerce, and App Design project by Leticia Alameda - 11.07.2021
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      Adoratorio Studio Adoratorio Studio @adoratorio_studio Brescia, Italy
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      6,296
        • Adoratorio Studio – Designing an E-commerce Brand Experience . UX / UI, Br, ing, Identit, Web Design, and E-commerce project by Adoratorio Studio - 10.20.2021
        • I Buongiorno. Design, Traditional illustration, Art Direction, Web Design, Web Development, UX / UI, and E-commerce project by Adoratorio Studio - 04.17.2017
        • One World One Face. Design, Web Design, Web Development, and UX / UI project by Adoratorio Studio - 05.15.2018
        • Yolélé. Web Design, Web Development, Art Direction, UX / UI, and E-commerce project by Adoratorio Studio - 08.25.2020
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        Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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        45,547
        • Copywriting
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        • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
        • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
        • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
        • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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        Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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        123,135
        • Advertising
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        • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
        • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
        • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
        • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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        After After @alfonsofernandez Lima District, Peru
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        4,131
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        • All you need is love. Packaging, Graphic Design, Br, ing & Identit project by After - 01.19.2022
        • Social Democratic Party. Design, Editorial Design, and Graphic Design project by After - 07.21.2021
        • Tribvto. Design, and Packaging project by After - 07.21.2021
        • Mercado Negro. Design, Br, ing, Identit, and Editorial Design project by After - 07.21.2021
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        FIBRA FIBRA @fibra_branding Lima District, Peru
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        9,181
        • Design
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        • Cacaosuyo . Packaging, Br, ing, Identit, Art Direction, and Photograph project by FIBRA - 07.19.2021
        • Six Valleys - Craft Beer. Packaging project by FIBRA - 09.08.2020
        • Peruvian Nature - Web. Traditional illustration, Web Design, and Web Development project by FIBRA - 08.10.2019
        • Nuwa - Amazonian Infusions. Br, ing, Identit, Graphic Design, and Packaging project by FIBRA - 08.10.2019
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        Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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        406,787
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        • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
        • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
        • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
        • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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        Jorge García Gómez Jorge García Gómez @jorgegarciagomez Madrid, Spain
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        3,958
        • Marketing
        • Plan de marketing - Sector formación . Digital Marketing project by Jorge García Gómez - 04.26.2020
        • SEO en sector servicios. Digital Marketing project by Jorge García Gómez - 04.26.2019
        • Trabajo 360 para Ecommerce. Digital Marketing project by Jorge García Gómez - 04.26.2020
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        Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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        16,269
          • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
          • Paruno. Br, ing, Identit & Interior Design project by Alejandro Pascalis - 01.20.2020
          • Varios de identidad. Br, ing, Identit, and Packaging project by Alejandro Pascalis - 01.20.2020
          • Hive. Br, ing & Identit project by Alejandro Pascalis - 06.01.2016
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          Smithe Smithe @smithe Mexico City, Mexico
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          31,775
          • Traditional illustration
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          • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
          • TD x NIKE AF1 - Art Direction. . Art Direction, and Product Photograph project by Smithe - 11.18.2018
          • Tofu Process . Digital Illustration project by Smithe - 11.05.2018
          • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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          Layla Boyd Layla Boyd @laylafwboyd Project Director and Producer London, United Kingdom
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          1,294
          • Advertising
          • Nissan ICC Cricket World Cup Idents . Advertising, Film, Video, and TV project by Layla Boyd - 08.11.2021
          • Snickers Ice Cream. Advertising, Film, Video, and TV project by Layla Boyd - 08.11.2021
          • Grolsch - Sound or Sculpture?. Advertising, Film, Video, and TV project by Layla Boyd - 08.11.2021
          • Compare the Market - Kovonation Street. Advertising, 3D Animation, Film, Video, and TV project by Layla Boyd - 08.11.2021
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          Juanmi Díez Juanmi Díez @juanmidiez Madrid, Spain
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          43,306
          • Photography
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          • Treinta Cortometraje. Film project by Juanmi Díez - 02.23.2016
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          Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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          57,616
          • Marketing
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          Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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          66,905
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          • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
          • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
          • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
          • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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          Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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          150,512
          • Photography
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          • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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          Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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          44,307
          • Design
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          • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
          • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
          • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
          • Lack of Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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          Arutza Rico Onzaga Arutza Rico Onzaga @arutzarico Diseñadora gráfica, branding Colombia
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          27,820
          • Traditional illustration
          • Drawing
          • Farniente. Br, ing, Identit, and Digital Illustration project by Arutza Rico Onzaga - 02.27.2021
          • Ozz / Alta pastelería a domicilio. Br, ing, Identit, and Traditional illustration project by Arutza Rico Onzaga - 04.04.2020
          • L'artigiana. Br, ing, Identit, and Digital Illustration project by Arutza Rico Onzaga - 09.30.2020
          • Choux-Choux. Br, ing, Identit, Decoration, and Traditional illustration project by Arutza Rico Onzaga - 04.18.2013
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          Masquespacio Masquespacio @masquespacio Valencia, Spain
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          440,182
            • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
            • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
            • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
            • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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            Alfonso Acedo Alfonso Acedo @altheo Fotógrafo freelance Málaga, Spain
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            28,312
            • Design
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            • Halloween . Photograph, and Advertising project by Alfonso Acedo - 11.04.2022
            • Halloween. Photograph project by Alfonso Acedo - 10.31.2021
            • Nordic Mist - Shooting 2018. Photograph, Product Photograph, Portrait Photograph, and Photographic Lighting project by Alfonso Acedo - 02.05.2019
            • Royal Bliss - Shooting 2018. Photograph project by Alfonso Acedo - 02.05.2019
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            PALMA PALMA @palmamx Mexico City, Mexico
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            177,910
            • Design
            • Creative Consulting
            • Bar Oaxaca. Architecture project by PALMA - 06.11.2019
            • Casa Para Axel. Architecture project by PALMA - 06.11.2019
            • Affordable Housing  . Architecture project by PALMA - 06.11.2019
            • Bamboo. Architecture project by PALMA - 06.10.2019
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            Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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            575,731
            • Branding & Identity
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            • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
            • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
            • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
            • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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            Chack Robles Chack Robles @chackrobles Planeación, estrategias, asesoría y realización de producción de impresos y arte final. Mexico City, Mexico
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            58,452
            • Design
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            • Playeras Serigrafía y tintas especiales. Art Direction, Design, Digital Illustration, Vector Illustration, and Screen Printing project by Chack Robles - 05.18.2018
            • Diseño y Producción de imagen para conciertos. Graphic Design, and Advertising project by Chack Robles - 05.18.2018
            • Retoque para campaña. Graphic Design, Advertising, and Photo Retouching project by Chack Robles - 05.18.2018
            • Decoración Oficina, Vinil. Interior Architecture, Interior Design, and Audiovisual Production project by Chack Robles - 05.18.2018
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            Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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            306,287
            • Web Design
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            • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
            • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
            • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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            Enrique Rivera Enrique Rivera @kike_dnoise Director General Madrid, Spain
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            18,373
            • Web Development
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            • MadInSpain 2011 - Ponencia. Events project by Enrique Rivera - 06.03.2011
            • Followthehashtag - Twitter intelligence tool. Programming, Web Development, Design, Web Design, and UX / UI project by Enrique Rivera - 02.23.2015
            • Contenur - Comunicación 360. Web Development, Design, Information Design, Web Design, Design Management, and Advertising project by Enrique Rivera - 02.23.2015
            • BartalentLab - Coca Cola. Web Development, Web Design, Film, Video, TV, Design, Interior Design, Events, and Advertising project by Enrique Rivera - 03.22.2016
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            la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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            121,504
            • Design
            • Traditional illustration
            • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
            • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
            • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
            • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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            Mónica Reyes Samanamú Mónica Reyes Samanamú @mnk_reyes Lima District, Peru
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            15,150
            • Design
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            • La Picantería . Br, ing & Identit project by Mónica Reyes Samanamú - 03.13.2019
            • Qumara - Healthy fun life. Art Direction, Br, ing, Identit, and Graphic Design project by Mónica Reyes Samanamú - 03.13.2019
            • Ochaya - Tea House. Art Direction, Br, ing, Identit, and Packaging project by Mónica Reyes Samanamú - 03.13.2019
            • Usquyu - Peruvian Dining. Art Direction, Br, ing & Identit project by Mónica Reyes Samanamú - 03.09.2019
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