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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Micaela Cremieux

Micaela Cremieux

@mica_crx

Bella Vista, Argentina

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Micaela Cremieux

Courses

  • Introduction to Community Management. Marketing, and Business course by Ana Marin

    Introduction to Community Management

    A course by Ana Marin

    Marketing, and Business

  • Typography and Branding: Design an Iconic Logo. Design, Calligraphy, and Typography course by Quique Ollervides

    Typography and Branding: Design an Iconic Logo

    A course by Quique Ollervides

    Design, Calligraphy, and Typography

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Course lists

  • Favorites

    Favorites

    A list by Micaela Cremieux

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    programas edicion

    A list by Micaela Cremieux

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Projects

  • Mi proyecto del curso: Tipografía y Branding: Diseño de un logotipo icónico. Design, Br, ing, Identit, Graphic Design, and Logo Design project by Micaela Cremieux - 08.17.2023
  • Butterfly Botanic - Guía de Estilo. Design project by Micaela Cremieux - 08.13.2023
  • Sorteo laptop para ig. Design, and Advertising project by Micaela Cremieux - 08.14.2023
  • Tarjetas de cumpleaños. Design project by Micaela Cremieux - 08.14.2023
  • Sorteo Valentine's Day. Design, and Advertising project by Micaela Cremieux - 02.14.2023

Professional listing

  • Micaela Cremieux – @mica_crx
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
    • Logo Design
    • Color Theory
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    • Stationery Design
    • Toy Design
    • Copywriting
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    • Creativity
    • Mobile Photography
    • Social Media
    • Storytelling
    • E-commerce
    • Facebook Marketing
    • Instagram
    • Content Marketing
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    • Mobile Marketing
    • YouTube Marketing
    • Brand Strategy
    • Business
    • Communication
    • Design Management
    • Growth Marketing
    • Instagram Marketing
    • Management & Productivity
    • Portfolio Development
    • SEM
    • SEO
    • Accessory Design
    • Costume Design
    • Fashion Design
    • Jewelry Design
    • Shoe Design
    • Upcycling
    • Fashion Illustration
    • Patternmaking & Dressmaking
    • Sewing
    See more...

Joined August 2023
3
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9
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14
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22
  • Clàudia Cánovas
  • Quique Ollervides
  • Agus Golub (Abelarda Zapatos)
  • Pimienta Joyería
  • Alejandro Ros
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  • elliexthings
  • José Ignacio Rebollo Montaño
Recent projects
  • Mi proyecto del curso: Tipografía y Branding: Diseño de un logotipo icónico. Design, Br, ing, Identit, Graphic Design, and Logo Design project by Micaela Cremieux - 08.17.2023

    Mi proyecto del curso: Tipografía y Branding: Diseño de un logotipo icónico

    mica_crx

    • 101
    • 1
    • 0
  • Butterfly Botanic - Guía de Estilo. Design project by Micaela Cremieux - 08.13.2023

    Butterfly Botanic - Guía de Estilo

    mica_crx

    • 35
    • 0
    • 0
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