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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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marge4mca

marge4mca

@marge4mca

San Salvador, El Salvador

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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    87,505
    • Advertising
    • Communication
    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
    • Live workshop in Amsterdam 23rd of January. Events project by Dasha Dollar-Smirnova - 01.06.2025
    • SXSW shortlisted submission. Events project by Dasha Dollar-Smirnova - 12.18.2024
    • My project for course: Public Speaking for Business: Pitch and Persuade like a Pro. Creative Consulting, Stor, telling, and Communication project by Dasha Dollar-Smirnova - 07.08.2022
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    Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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    52,585
    • Traditional illustration
    • Drawing
    • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
    • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
    • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
    • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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    Ilaria Ranauro Ilaria Ranauro @ilariapops Illustrator Berlin, Germany
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      • My Kawaii Planner. Digital Illustration, Drawing, Design, Character Design, and Product Design project by Ilaria Ranauro - 05.27.2025
      • Kawaii Magnets. Digital Illustration, Drawing, Character Design, Accessor, and Design project by Ilaria Ranauro - 05.27.2025
      • Puddle & Lettuce - The Treehouse. Digital Illustration, Drawing, Art Direction, Children's Illustration, and Character Design project by Ilaria Ranauro - 05.27.2025
      • Bao & Mango sticker sheet. Digital Illustration, Drawing, Arts, Crafts, and Character Design project by Ilaria Ranauro - 05.27.2025
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      Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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      86,936
      • Design
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      • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
      • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
      • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
      • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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      Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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      32,144
      • Design
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      • Pink Positive Shop. Br, ing & Identit project by Marioly Vázquez - 07.27.2021
      • REN Hydro-Boost. Photograph project by Marioly Vázquez - 07.27.2021
      • L'Eau d'Issey Rose - Issey Miyake. Photograph project by Marioly Vázquez - 07.27.2021
      • Prada - Les Infusions . Photograph project by Marioly Vázquez - 07.27.2021
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      Andrea Jen Andrea Jen @andrea_jen Autora de cómics, Ilustradora Buenos Aires, Argentina
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      168,600
      • Traditional illustration
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      • To school on a motorcycle. Character Design project by Andrea Jen - 10.21.2024
      • My course project: Manga-style portraits in watercolor. Traditional illustration, Character Design, Comic, Watercolor Painting, and Manga project by Andrea Jen - 04.04.2023
      • Alice in Wonderland Revisited. Traditional illustration project by Andrea Jen - 10.26.2022
      • Sailor Moon Redraw Challenge por Andrea Jen. Drawing, and Character Design project by Andrea Jen - 05.20.2020
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      Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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      98,748
      • Film
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      • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
      • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
      • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
      • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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      Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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      190,574
      • Marketing
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      • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
      • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
      • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
      • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      381,728
      • Photography
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      Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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      277,352
      • Design
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      • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
      • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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      Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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      111,323
      • Branding & Identity
      • Programming
      • My project for course: Creative Coding 2.0 in JS: Animation, Sound, & Color. Motion Graphics, Multimedia, and JavaScript project by Bruno Imbrizi - 07.05.2022
      • Go With The Flow. Web Development, and JavaScript project by Bruno Imbrizi - 02.17.2017
      • DELL ICC. JavaScript, and Web Development project by Bruno Imbrizi - 02.06.2019
      • Digital Design Days 2018. 3D Animation, JavaScript, and Web Development project by Bruno Imbrizi - 03.19.2018
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      Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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      124,257
      • Design
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      • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
      • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
      • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
      • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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      Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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      100,139
      • Creative Consulting
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      • Batman: El Mundo. Comic, Writing, and Script project by Alberto Chimal - 09.05.2021
      • The Time Traveler Saga. Writing project by Alberto Chimal - 11.21.2020
      • La noche en la zona M. Writing project by Alberto Chimal - 08.10.2019
      • 7:19: La hora del temblor. Writing, and Script project by Alberto Chimal - 09.19.2016
    • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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      • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
      • Kids and us. Photograph project by Oriol Segon - 08.08.2019
      • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
      • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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      Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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      227,150
        • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
        • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
        • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
        • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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        Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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        459,807
        • Design
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        • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
        • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
        • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
        • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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        Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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        305,276
        • Film, Video & TV
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        • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
        • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
        • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
        • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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        Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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        306,287
        • Web Design
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        • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
        • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
        • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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        Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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        406,787
        • Creative Consulting
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        • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
        • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
        • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
        • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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        Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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        101,336
        • Animation
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        • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
        • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
        • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
        • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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        Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        575,731
        • Branding & Identity
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        866,707
        • Photography
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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        191,763
        • Photography Post-production
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        • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
        • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
        • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
        • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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        Masquespacio Masquespacio @masquespacio Valencia, Spain
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        440,182
          • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
          • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
          • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
          • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          329,380
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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            Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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            286,735
            • Design
            • Traditional illustration
            • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
            • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
            • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
            • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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            Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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            123,135
            • Advertising
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            • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
            • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
            • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
            • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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            Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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            58,070
            • Arts & Crafts
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            • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
            • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
            • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
            • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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            Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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            378,366
            • Advertising
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            • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
            • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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            Domestika Domestika @domestika Berkeley, United States
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