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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Marcus Lemos

Marcus Lemos

@marcus_vclemos

Pirassununga, Brazil

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    Fritha Lewin Fritha Lewin @frithaland Freelance illustrator and PowerPoint designer London, United Kingdom
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      • Charlotte Tilbury. Traditional illustration, Motion Graphics, Design, Digital Illustration, Presentation Design, Digital Design, Br, ing, Identit, Education, Graphic Design & Infographics project by Fritha Lewin - 03.03.2020
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      Pedro Quintino Pedro Quintino @pedroquintino Lisbon, Portugal
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        • Santander voice system. Design project by Pedro Quintino - 11.20.2019
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        Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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        • Traditional illustration
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        • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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        Caroline Kjellberg Caroline Kjellberg @caroline_kjellberg Freelance Animator & Motion Designer Copenhagen, Denmark
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        Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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        • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
        • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
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        Isabella Agosti Isabella Agosti @isabella_agosti Digital Illustrator Plasencia, Italy
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        • My project for the course: Female Cartoon Character Design with Procreate. Traditional illustration, Digital Illustration, and Digital Drawing project by Isabella Agosti - 09.08.2021
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        Natália Dias Natália Dias @nataliadsw Artista Freelancer Estado de Paraná, Brazil
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        Eunice Adeyi Eunice Adeyi @eunicifyart Artist and illustrator Newcastle upon Tyne, United Kingdom
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        Ilaria Ranauro Ilaria Ranauro @ilariapops Illustrator Berlin, Germany
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          Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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          Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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          Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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          Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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          Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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          • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
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          • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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          Marcelo Tas Marcelo Tas @marcelo_tas Roteirista, educador, ator, diretor de TV e jornalista São Paulo, Brazil
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          • Branding & Identity
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          • Telecurso 2000. Education, and TV project by Marcelo Tas - 02.04.2020
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          Domestika Domestika @domestika Berkeley, United States
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