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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Àngel Brunet

Àngel Brunet

@las

Tarragona, Spain

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    Enrique Silguero Enrique Silguero @enrique_silguero Director de fotografía Madrid, Spain
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    • Film, Video & TV
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    • Capítulo 0. Film, Video, and TV project by Enrique Silguero - 03.21.2019
    • Cam On . Film, Video, and TV project by Enrique Silguero - 03.18.2019
    • Fitness Forever: Baby Love. . Film, Video, and TV project by Enrique Silguero - 01.17.2019
    • El umbral de la puerta.. Film, Video, and TV project by Enrique Silguero - 01.17.2019
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    Luis Dengó Luis Dengó @luisdengo Colorista Las Palmas, Spain
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    7,762
    • Color Correction
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    • The way of peace. Film, Video, TV, Photograph, Post-production, Video, TV, Video Editing, and Color Correction project by Luis Dengó - 10.19.2021
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    • Lights and shadows. Film, Video, and TV project by Luis Dengó - 10.03.2021
    • Hados España by María Novo. Film, Video, TV, and Photograph project by Luis Dengó - 09.24.2021
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    Sergio Marquez Sergio Marquez @mhsergio Especialista en vídeo y audio digital Madrid, Spain
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      • Rastreator 6K. Video project by Sergio Marquez - 01.13.2020
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      • Nómadas 4K (High Frame Rate & 48 fps). Video project by Sergio Marquez - 01.13.2020
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
      • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
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      Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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      • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
      • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
      •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
      • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
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      Ibai Acevedo Ibai Acevedo @ibai Fotógrafo Barcelona, Spain
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      • Places. Photograph project by Ibai Acevedo - 10.15.2015
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      Guido Goñi Guido Goñi @tektrick Postproductor de imagen/sonido para cine, television y publicidad; Colorista senior; Docente, Trainer certificado por Blackmagic para DaVinci Resolve Tulsa, Chile
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      • La Jaula de los Vivos (serie web del rapero Portoriqueño Lito MC Cassidy). Audiovisual Post-production project by Guido Goñi - 09.05.2020
      • Colorista videoclip VAMOS LOS DOS de Chinoy. Color Correction project by Guido Goñi - 04.10.2014
      • corrección de color y master DCP documental CROSSEDWORDS MATTA-CLARK´S FRIENDS de Matias Cardone. Color Correction, Photograph, and Post-production project by Guido Goñi - 04.10.2015
      • correccion de color y master optico XDCAM 2da y 3ra temporada serie REQUIEM DE CHILE - TVN. Color Correction project by Guido Goñi - 04.10.2018
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Giacomo Prestinari Giacomo Prestinari @giacomo_prestinari Madrid, Spain
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      42,182
      • Design
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      • LEVEL - como editar antes del rodaje. Advertising, Film, Video, TV, and VFX project by Giacomo Prestinari - 04.25.2022
      • HERNAN - serie para Amazon Prime. Film, Video, and TV project by Giacomo Prestinari - 10.20.2020
      • VERVA PREMIUM FUEL. Film, Video, TV, Video Editing, Photograph, Post-production, Advertising, Stor, and telling project by Giacomo Prestinari - 04.29.2019
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      • Typography
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      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
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      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      Diffferent Diffferent @malviviendo Productora Audiovisual Sevilla, Spain
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      Domestika Domestika @domestika Berkeley, United States
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