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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Kuper Bermudez

Kuper Bermudez

@kupersitoads

Santiago de Querétaro, Mexico

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    Ignacio de los Reyes Ignacio de los Reyes @idelosreyes Experto en redes sociales y digital storytelling Mexico City, Mexico
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    1,551
    • Marketing
    • Social Media
    • Media Partnerships Manager - Snapchat. Content Marketing, Social Media, Video, Multimedia, and Digital Marketing project by Ignacio de los Reyes - 10.24.2022
    • Estrategia de Contenido para Voices of Youth - UNICEF. Digital Marketing, Content Marketing, Content Writing, and Social Media project by Ignacio de los Reyes - 10.24.2022
    • Instagram Content and Community strategy for LATAM and Hispanic audiences. Social Media, Digital Marketing, Instagram Marketing, and Content Marketing project by Ignacio de los Reyes - 10.24.2022
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    Guillermo Flores Guillermo Flores @orbehstudio Director de arte e ilustrador Guadalajara, Mexico
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    2,610
    • Traditional illustration
    • Fine Arts
    • Adobe Photoshop Splash Screen 2025. Digital Illustration, Collage, Photographic Composition, Character Design, Advertising, Photo Retouching, Photograph, Post-production, and Graphic Design project by Guillermo Flores - 10.03.2024
    • Mi proyecto del curso: Diseño Gráfico: Composición de imágenes comerciales. Design, Graphic Design, Collage, Advertising, and Digital Illustration project by Guillermo Flores - 02.12.2022
    • Preemptive Love Vol. 8. Collage, and Editorial Illustration project by Guillermo Flores - 01.02.2024
    • doTERRA. Design, Traditional illustration, Advertising, Art Direction, Motion Graphics, Graphic Design, and Collage project by Guillermo Flores - 03.03.2022
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    Anna Walls Anna Walls @annawalls Digital Marketing Mexico City, Mexico
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    1,240
    • Marketing
    • Growth Marketing
    • Tubbies . Advertising project by Anna Walls - 02.26.2019
    • BeautyJunkies. Social Media project by Anna Walls - 03.01.2020
    • Mi regalo Mattel. Advertising project by Anna Walls - 12.24.2017
    • Red de Sonrisas. Advertising project by Anna Walls - 05.02.2021
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    VanilleCouture (Lili Cuéllar y Willie Soto) VanilleCouture (Lili Cuéllar y Willie Soto) @vanillecouture Diseño y decoración de galletas con royal icing y pasteles con fondant. Mexico City, Mexico
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    86,038
    • Creativity
    • Instagram Photography
    • Galletas Enero / Febrero 2023. Design, Traditional illustration, Food St, ling, and Creating with Kids project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
    • Galletas de Marzo / Abril 2023. Traditional illustration, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
    • Galletas de San Valentín. Food St, ling, Instagram, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
    • Galletas Disney, Marvel y DC. Food St, ling, Graphic Design, Art Direction, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
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    Cristóbal Henestrosa Cristóbal Henestrosa @henestrosatype Mexico City, Mexico
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    1,147
    • Typography
    • Editorial Design
    • Fondo. T, and pograph project by Cristóbal Henestrosa - 09.02.2007
    • Soberana. T, and pograph project by Cristóbal Henestrosa - 11.28.2012
    • Gandhi. T, and pograph project by Cristóbal Henestrosa - 02.14.2022
    • Espinosa Nova. T, and pograph project by Cristóbal Henestrosa - 02.14.2022
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    Heavy Heavy @heavy Guadalajara, Mexico
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    40,491
      • Meridian Café. Design, Br, ing, Identit, Packaging, and Graphic Design project by Heavy - 03.02.2022
      • Shark Bar. Design, Graphic Design, Br, ing & Identit project by Heavy - 03.02.2022
      • Silq. Design, Packaging, Br, ing, Identit, and Graphic Design project by Heavy - 03.01.2022
      • Mr. Gonzales. Design, Br, ing & Identit project by Heavy - 02.25.2022
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      Bren Navarro Bren Navarro @bren_navarro Diseñadora Gráfica, Letrista, Ilustradora Cancún, Mexico
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      2,480
        • Stickers Mclark Candy Co. Traditional illustration, and Lettering project by Bren Navarro - 06.07.2022
        • Year of the Tiger 2022. Design, Traditional illustration, and Lettering project by Bren Navarro - 04.01.2022
        • Toronto Floral 2022. Design, Traditional illustration, and Lettering project by Bren Navarro - 03.23.2022
        • Mixología Chalk Lettering Digital RRSS . Lettering, Traditional illustration, and Design project by Bren Navarro - 03.29.2022
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        Daniel Romero / Tuux Daniel Romero / Tuux @daniel_romero_valencia Diseñador industrial Mexico City, Mexico
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        43,798
        • Woodworking
        • Architecture
        • Chapultepec Macro Model — Environmental Culture Center. Design, Industrial Design, and Woodworking project by Daniel Romero / Tuux - 07.16.2024
        • La Ribereña Environmental Recreational Space. Design & Industrial Design project by Daniel Romero / Tuux - 07.16.2024
        • Mi Proyecto del curso: Diseño y producción de mobiliario personalizable con router CNC. Furniture Design, Making, Industrial Design, Product Design, and Woodworking project by Daniel Romero / Tuux - 11.17.2021
        • Banco y banquito tijuana . Woodworking, Furniture Design, Making, Product Design & Industrial Design project by Daniel Romero / Tuux - 10.06.2020
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        Isabel Martínez Isabel Martínez @isabelmabascal Mexico City, Mexico
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        105,262
        • Architecture
        • Museografía para la exposición Almudena Lobera: Instrumentos visionarios. Architecture project by Isabel Martínez - 04.06.2019
        • Baños públicos y kioskos en la Ciclopista Central. Architecture project by Isabel Martínez - 05.01.2015
        • Museografía para la exposición Mapas en construcción en La Tallera. Architecture project by Isabel Martínez - 04.06.2019
        • Ampliación Casa L. Architecture project by Isabel Martínez - 04.01.2017
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        Paola Palazón Seguel Paola Palazón Seguel @paolapalazonseguel Comunicadora Social especializada en dirección, gestión y desarrollo de negocios Mexico City, Mexico
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        1,638
        • Branding & Identity
        • Creative Consulting
        • Mi proyecto del curso: Hacer un pitch para tu proyecto creativo. Information Design, Cop, writing, Stor, telling, Communication, and Presentation Design project by Paola Palazón Seguel - 11.24.2023
        • Consultoría para El Idearium. Creative Consulting project by Paola Palazón Seguel - 09.11.2023
        • TOCA. Events & Industrial Design project by Paola Palazón Seguel - 09.11.2023
        • Consultoría Moda UCAB. Creative Consulting, Education, and Events project by Paola Palazón Seguel - 09.11.2023
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        Futura Futura @futura Mexico City, Mexico
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        8,572
        • Design
        • Branding & Identity
        • Blend Station II. Br, ing & Identit project by Futura - 04.17.2019
        • Papaya Playa Project. Br, ing & Identit project by Futura - 03.23.2019
        • Simca. Br, ing & Identit project by Futura - 03.23.2019
        • Superthing. Br, ing & Identit project by Futura - 01.23.2019
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        Ani Castro Ani Castro @ani_castro Consultora de Productividad Consciente & Emprendimiento Mérida, Mexico
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        29,724
          • Planner Digital: Focus Pages. Management, and Productivit project by Ani Castro - 04.06.2022
          • Tengo Planes Podcast. Creativit project by Ani Castro - 08.09.2021
          • Playbook: Bye bye procrastinación. Creativit project by Ani Castro - 08.09.2021
          • Cursos presenciales. Creativit project by Ani Castro - 07.20.2021
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          Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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          150,512
          • Photography
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          • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          866,707
          • Photography
          • Instagram Photography
          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
          • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
          • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
          • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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          Germán Rodríguez Germán Rodríguez @germandres_r Diseñador Gráfico Monterrey, Mexico
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          929
          • Design
          • Motion Graphics
          • Mi proyecto del curso: Diseño de emblemas a través del lettering. Graphic Design, Lettering, and Digital Lettering project by Germán Rodríguez - 05.05.2024
          • I'm Wearing It. Design, Traditional illustration, Animation, Art Direction, Br, ing, Identit, Character Design, Graphic Design, Screen Printing, Lettering, Pattern Design, Logo Design, Fashion Design, Digital Illustration, Printing, Digital Lettering, Digital Design, H, and Lettering project by Germán Rodríguez - 01.24.2020
          • Crimen - Branding. Textile Design, Textile Printing, Fashion Illustration	, Design, Traditional illustration, Art Direction, Br, ing, Identit, Graphic Design, Screen Printing, Calligraph, Lettering, Logo Design, Digital Lettering, H, and Lettering project by Germán Rodríguez - 02.07.2019
          • LIMITLESS. Design, Traditional illustration, Art Direction, Br, ing, Identit, Graphic Design, Screen Printing, Calligraph, Lettering, Pattern Design, Logo Design, Digital Lettering, H, Lettering, and Textile Printing project by Germán Rodríguez - 09.11.2019
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          Tomás Salazar Tomás Salazar @tomassalazar Mexico City, Mexico
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          5,803
          • Branding & Identity
          • Logo Design
          • Alejandra De Coss. Br, ing, Identit, Logo Design, Fashion Design, and Fashion Photograph project by Tomás Salazar - 01.30.2021
          • Onely. Br, ing, Identit, Logo Design, and Fashion Design project by Tomás Salazar - 01.25.2021
          • Tatiana Cueva. Editorial Design project by Tomás Salazar - 06.25.2020
          • Marcos. Br, ing, Identit, and Packaging project by Tomás Salazar - 06.25.2020
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          BlueTypo BlueTypo @bluetypo San Luis Potosí, Mexico
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          15,549
          • Furniture Design & Making
          • Typography
          • Typographic Posters 2018 - 2019. Poster Design, T, and pograph project by BlueTypo - 05.16.2020
          • JOKER 2019. Typographic poster.. Film, Graphic Design, T, and pograph project by BlueTypo - 09.23.2019
          • Carteles tipográficos experimentales.. Film, Graphic Design, T, and pograph project by BlueTypo - 08.23.2019
          • Thank you. Design, Graphic Design, and Screen Printing project by BlueTypo - 10.08.2015
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          Ana Gómez Ana Gómez @anagomez___m Mexico City, Mexico
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          153
          • Photography
          • Film, Video & TV
          • Sunny Bakery - Brunch. Art Direction, Creative Consulting, and Creativit project by Ana Gómez - 09.03.2022
          • Sunny Bakery - Picnic. Art Direction, Creativit, and Creative Consulting project by Ana Gómez - 09.03.2022
          • Film Somos la Ciudad. Art Direction, and Creativit project by Ana Gómez - 09.03.2022
          • Trista 2017 Campaign. Art Direction project by Ana Gómez - 09.03.2022
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          Jimena Gadea Jimena Gadea @jimenagadea Mexico City, Mexico
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          6,126
            • YouTube Music Presenta. Music, Digital Marketing, and YouTube Marketing project by Jimena Gadea - 01.07.2019
            • Quiero Ver a Camila En El Foro Sol. Digital Marketing, and Content Marketing project by Jimena Gadea - 03.04.2012
            • Reik #Ciego (Lanzamiento). Music, Digital Marketing, and Content Marketing project by Jimena Gadea - 09.29.2013
            • Recap Temporada 1, 2 y 3 de Stranger Things - MissaSinfonia, Andru Geek y Juan Leon. Marketing, Digital Marketing, and Content Marketing project by Jimena Gadea - 05.19.2022
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            Domestika Domestika @domestika Berkeley, United States
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            2,183,633
            1. Creatives
            2. Santiago de Querétaro, Mexico
            3. Design in Santiago de Querétaro, Mexico
            4. Kuper Bermudez

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