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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Kat MERRIEN

Kat MERRIEN

@kat35

Rennes, France

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    Hermen Lutje Berenbroek Hermen Lutje Berenbroek @hermen Design Strategist Amersfoort, Netherlands
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    13,466
    • Traditional illustration
    • Sketching
    • Inside out. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 06.18.2022
    • The interactive purpose canvas. Creativit project by Hermen Lutje Berenbroek - 02.15.2022
    • either/org animation loop. Animation, and 3D Animation project by Hermen Lutje Berenbroek - 02.15.2022
    • How to navigate towards the future. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 02.15.2022
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    Agnès Decourchelle Agnès Decourchelle @agnes_decourchelle París, France
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    8,149
    • Design
    • Branding & Identity
    • NEW YORK TIMES. Traditional illustration, Drawing, Artistic Drawing, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
    • BEFORE THE MOON, illustration pour la Mairie de Paris, 16e. Traditional illustration, Drawing, Realistic Drawing, Communication, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
    • L'HISTOIRE DE KATI, Gallimard Jeunesse. Traditional illustration, Children's Illustration, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
    • DESSINS PERSONNELS. Traditional illustration, Drawing, Pencil Drawing, Realistic Drawing, Artistic Drawing, Naturalistic Illustration, Colored Pencil Drawing, and Fine Arts project by Agnès Decourchelle - 12.30.2021
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    Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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    126,008
    • Traditional illustration
    • Fine Arts
    • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
    • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
    • Rose Quartz. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
    • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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    Álvaro Franca Álvaro Franca @alvaroefe Tipografo Barcelona, Spain
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    4,892
    • Typography Design
    • Typography
    • Pararemos todo. Lettering, Digital Lettering, T, and pograph project by Álvaro Franca - 03.09.2020
    • Pacaembu Typeface. T, pograph, Design, T, and pograph project by Álvaro Franca - 12.19.2020
    • Discórdia Typeface. T, pograph, Design, T, and pograph project by Álvaro Franca - 12.19.2020
    • Aprova Sans. T, pograph, Design, T, and pograph project by Álvaro Franca - 12.19.2020
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    702,524
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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    151,527
    • Embroidery
    • Design
    • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
    • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
    • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
    • Portada Corazón. Embroider, Arts, Crafts, Fine Arts, Textile Design, and Editorial Design project by Señorita Lylo - 08.18.2022
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    Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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    158,950
      • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
      • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
      • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
      • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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      ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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      235,873
      • Fine Arts
      • Sketching
      • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
      • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
      • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
      • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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      Pepa Espinoza Pepa Espinoza @espinoza_mariajose Tulsa, Chile
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      16,170
      • Ceramics
      • Traditional illustration
      • Adornos de Navidad 2021. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 12.01.2021
      • Geometría Ceramic Vases. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 11.27.2021
      • Ceramic Vases. Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 01.06.2021
      • EDEN Collection . Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 12.16.2020
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      Beatriz Ramo (Naranjalidad) Beatriz Ramo (Naranjalidad) @naranjalidad Ilustradora freelance Madrid, Spain
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      28,673
      • Design
      • Photography
      • My Course Project: Illustrated Filters for Facebook and Instagram Stories. Facebook Marketing, Traditional illustration, Digital Illustration & Instagram project by Beatriz Ramo (Naranjalidad) - 03.12.2020
      • Huracán. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 05.07.2019
      • Welcome, spring.. Drawing, Pencil Drawing, Portrait Drawing, Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 03.28.2019
      • Especially. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 01.28.2019
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      577,413
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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      67,166
      • Embroidery
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      • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
      • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
      • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
      • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      410,157
      • Fine Arts
      • Arts & Crafts
      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Carlo Stanga Carlo Stanga @carlo_stanga Illustrator Berlin, Germany
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      29,048
      • Traditional illustration
      • Sketching
      • Moleskine: The Power of Colors. Traditional illustration, Animation, and Advertising project by Carlo Stanga - 06.02.2021
      • Popping Up Milano. Traditional illustration, Film, Video, TV, Motion Graphics, Design, Music, Animation, and Architecture project by Carlo Stanga - 05.27.2021
      • POPPING UP MILANO . 3D Animation, Architectural Illustration, and Traditional illustration project by Carlo Stanga - 04.23.2021
      • POPPING UP MILANO TEASER. 2D Animation, Architectural Illustration, and Traditional illustration project by Carlo Stanga - 04.07.2021
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      575,731
      • Branding & Identity
      • Creative Consulting
      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
      • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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      Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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      387,517
      • Traditional illustration
      • Fine Arts
      • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
      • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
      • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
      • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      866,707
      • Photography
      • Instagram Photography
      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Ximena Jiménez Ximena Jiménez @jimenezlettering Letrista independiente de Cali, Colombia. Estudié caligrafía y lettering por 5 años en Buenos Aires y en 2019 me radiqué en Bogotá. Entre mis clientes destacados se encuentran Facebook, Nokia, Nescafé, The Washington Post y Pepsico Bogota, Colombia
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      29,950
      • Design
      • Calligraphy
      • Lettering para Nokia Latam. Design, Advertising, T, pograph, Digital Lettering, and Lettering project by Ximena Jiménez - 02.21.2021
      • Lettering - Lost & Found . Calligraph, Costume Design, and Lettering project by Ximena Jiménez - 05.07.2019
      • Pizarras - Negro, cueva de café . Br, ing, Identit, Calligraph, and Lettering project by Ximena Jiménez - 05.07.2019
      • Logotipo Black Dog 902. Br, ing, Identit, Design, and Lettering project by Ximena Jiménez - 05.07.2019
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      Ale Casanova Ale Casanova @casanova_ale Valencia, Spain
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      194,991
      • Traditional illustration
      • Fine Arts
      • Calavera al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Bodegón al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Calavera en blanco y negro al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Simple still life in oil.. Oil Painting project by Ale Casanova - 11.20.2020
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      623,551
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Daniel "Pito" Campos Daniel "Pito" Campos @danieldibujador Acuarelista - ilustrador Córdoba, Argentina
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      132,907
      • Design
      • Traditional illustration
      • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • VIEW OF THE NATURAL LANDSCAPE. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • Algunas acuarelas que pueden servirte de inspiracion. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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      Lapin Lapin @lapinbarcelona Barcelona, Spain
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      142,947
        • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
        • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
        • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
        • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
      1. Creatives
      2. Rennes, France
      3. Typography in Rennes, France
      4. Kat MERRIEN

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