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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Julio Manuel Gomez Coello

Julio Manuel Gomez Coello

@juliogomez

UI Designer

Saratoga, Ecuador

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    Index Studio Index Studio @jonathandc París, France
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    4,142
    • Photography
    • Film, Video & TV
    • Jérome Dreyfuss. UX / UI, and Photograph project by Index Studio - 05.11.2022
    • Eve's. UX / UI, Art Direction, and 3D project by Index Studio - 05.18.2022
    • Jean Dousset - Your Dream Ring. Web Design, 3D, UX / UI, Art Direction, Photograph, and Video project by Index Studio - 05.18.2022
    • Balenciaga. App Design, UX / UI, and Art Direction project by Index Studio - 05.18.2022
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    Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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    52,585
    • Traditional illustration
    • Drawing
    • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
    • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
    • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
    • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    381,728
    • Photography
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    Elastic Heads Elastic Heads @elasticheads User Experience Madrid, Spain
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    32,808
    • Design
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    • Mi Proyecto del curso: Técnicas para mejorar tu productividad. Design Management project by Elastic Heads - 02.15.2021
    • Metrovacesa. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • RiegaT - Smart Watering System. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • Tokio School. Web Development, and Web Design project by Elastic Heads - 01.07.2021
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    Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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    329,396
      • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
      • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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      David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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      49,880
      • Branding & Identity
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      • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
      • Vioty Ice Cream . Br, ing, Identit, Packaging, 3D Design, and Graphic Design project by David Espinosa - 06.28.2021
      • HÉBANO - BUSINESS CARD  . 3D, Br, ing, Identit, and Design project by David Espinosa - 04.23.2021
      • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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      Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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      26,234
        • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
        • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
        • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
        • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Laura Landaluce Laura Landaluce @l_landaluce Java, PHP and WEB and MOBILE (Contracts/ Freelance) Recruitment Consultant - Spain Barcelona, Spain
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        44
        • Design
        • Branding & Identity
      • Gabriela Marecos Gabriela Marecos @cajabierta_mkt Asunción, Paraguay
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        4
          • Gael. 3D project by Gabriela Marecos - 04.29.2019
        • Creativilab Comunicación Creativilab Comunicación @creativilab Jijona, Spain
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          68
          • Design
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          Marco Segovia Marco Segovia @markosego03 Portoviejo, Ecuador
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          763
          • 3D
          • Art Direction
          • Adaptable 2. Motion Graphics, 3D, Animation, Multimedia, and Art Direction project by Marco Segovia - 01.11.2024
          • CANCIONES  FANCY 2. 3D Lettering, 3D, and Art Direction project by Marco Segovia - 12.30.2022
          • Experiments Vol.1. Design, Traditional illustration, Motion Graphics, 3D, and Art Direction project by Marco Segovia - 07.19.2022
          • WAREHOUSE.. 3D, Design, Traditional illustration, Costume Design, and Fine Arts project by Marco Segovia - 06.12.2022
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          Leire y Eduardo Leire y Eduardo @leireyeduardo Profesores universitarios de diseño gráfico Erandio, Spain
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          20,292
          • Calligraphy
          • Typography
          • Desde la trinchera. Un día menos, un diseño más. Design project by Leire y Eduardo - 06.05.2020
          • Illusion and science at the UPV/EHU. Br, ing, Identit, Design, Graphic Design, and Events project by Leire y Eduardo - 11.26.2019
          • Paseo por la ciencia. Graphic Design, T, and pograph project by Leire y Eduardo - 12.17.2018
          • Identidad 2CDG. Br, ing, Identit, Editorial Design, and Graphic Design project by Leire y Eduardo - 11.13.2018
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          Sole Otero Sole Otero @sole_otero Gasteiz, France
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          112,809
          • Traditional illustration
          • Arts & Crafts
          • Los tres cerditos. Traditional illustration project by Sole Otero - 12.05.2014
          • I love you very much. Traditional illustration project by Sole Otero - 12.05.2016
          • Te quiero mucho papá/mamá. Traditional illustration project by Sole Otero - 12.04.2016
          • Ni se te ocurra. Traditional illustration project by Sole Otero - 12.05.2013
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          la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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          121,504
          • Design
          • Traditional illustration
          • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
          • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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          Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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          74,488
          • Traditional illustration
          • Fine Arts
          • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
          • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
          • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
          • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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          Masquespacio Masquespacio @masquespacio Valencia, Spain
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          440,182
            • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
            • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
            • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
            • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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            Flaminguettes Flaminguettes @flaminguettes Dúo de directoras creativas Mexico City, Mexico
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            49,672
            • Animation
            • Fine Arts
            • Multiples. Animation, Art Direction, 3D Modeling, and Video Editing project by Flaminguettes - 11.04.2022
            • Menstrual Paradise. Animation, Art Direction, and Photograph project by Flaminguettes - 10.01.2017
            • Espacio en blanco. Animation, Calligraph, Film, Video, TV, Art Direction, Design, T, and pograph project by Flaminguettes - 11.01.2013
            • Pepsi Mixes. Animation, and Advertising project by Flaminguettes - 08.01.2016
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            Javier Alcaraz Javier Alcaraz @javieralcaraz Dirección de arte, diseño editorial y tipográfico. Campanet, Spain
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            127,218
            • Branding & Identity
            • Calligraphy
            • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
            • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
            • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
            • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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            Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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            569,697
            • 3D
            • Branding & Identity
            • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
            • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
            • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
            • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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            Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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            92,592
            • Graphic Design
            • Branding & Identity
            • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
            • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
            • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
            • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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            Raquel Marín Álvarez Raquel Marín Álvarez @lalolagrafica Diseñadora gráfica Logroño, Spain
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            20,561
              • ORTOTIPOGRAFÍA PARA DISEÑADORES. Graphic Design, Editorial Design, and Design project by Raquel Marín Álvarez - 02.21.2023
              • Luis Burgos. Br, ing, Identit, Packaging, and Design project by Raquel Marín Álvarez - 12.01.2022
              • BOTANICAL. Design project by Raquel Marín Álvarez - 10.01.2021
              • Surefire tricks for polishing texts. Dictionary of good written communication practices.. Editorial Design, Graphic Design, Writing, and Communication project by Raquel Marín Álvarez - 09.04.2021
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              Fernando Gomez Baptista Fernando Gomez Baptista @fernandobaptista Washington, United States
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              42,983
              • Fine Arts
              • Traditional illustration
              • My Course Project: Create an infographic that will make history. Information Design, Sculpture, and Traditional illustration project by Fernando Gomez Baptista - 07.14.2014
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              Sergio Ortiz Sergio Ortiz @sergioortiz_87 Diseñador gráfico Senior Barcelona, Spain
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              31,373
              • Design
              • Photography
              • GAME. Design, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.18.2020
              • Historia de la Tipografía. Design, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.28.2014
              • The Rock and Elvis Presley. Design, Editorial Design, Graphic Design, and Packaging project by Sergio Ortiz - 02.07.2014
              • II Congreso Internacional de Nanotecnologia. Br, ing, Identit, Design, and Graphic Design project by Sergio Ortiz - 08.10.2014
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              Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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              702,524
              • Matte Painting
              • Concept Art
              • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
              • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
              • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
              • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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              Cruz Novillo & Pepe Cruz Cruz Novillo & Pepe Cruz @cruz-mas-cruz Madrid, Spain
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              12,362
              • Design
              • Architecture
              • Merry christmas!. Animation, Drawing, and Design project by Cruz Novillo & Pepe Cruz - 12.24.2020
              • Auditorio Agustín de Betancourt. Br, ing & Identit project by Cruz Novillo & Pepe Cruz - 05.20.2019
              • ABC animal 50 aniversario. Drawing, Design, and Traditional illustration project by Cruz Novillo & Pepe Cruz - 12.17.2018
              • Semana de Música Religiosa de Cuenca. Br, ing, Identit, and Music project by Cruz Novillo & Pepe Cruz - 04.14.2018
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              relajaelcoco relajaelcoco @relajaelcoco Diseño Gráfico, Editorial, Infografía, docencia, formación, ilustración, Identidad Corporativa, Cartelismo, Madrid, Spain
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              28,324
              • Information Design
              • Editorial Design
              • Feudal Fest 19 Branding . Br, ing, Identit, Logo Design, and Graphic Design project by relajaelcoco - 04.01.2019
              • Adega Régoa Rebranding. Br, ing, Identit, Logo Design, and Graphic Design project by relajaelcoco - 03.01.2019
              • The wonderful story of our democracy . Art Direction, Editorial Design, and Traditional illustration project by relajaelcoco - 10.01.2018
              • Covite 20th anniversary book. Art Direction, and Editorial Design project by relajaelcoco - 04.01.2019
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              Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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              228,893
              • Design
              • Packaging
              • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
              • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
              • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
              • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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              Joluvian Joluvian @joluvian Diseñador Gráfico Madrid, Spain
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              17,383
              • Design
              • Traditional illustration
              • Lorem Ipsum logotype . Br, ing, Identit, Calligraph, T, and pograph project by Joluvian - 06.27.2016
              •  USA - Calligraphy & Lettering Workshop. Calligraph, T, and pograph project by Joluvian - 02.14.2016
              • Salamat Typeface. Br, ing, Identit, Calligraph, T, and pograph project by Joluvian - 08.09.2015
              • QUICK - Notebook Covers 02. Calligraph, Art Direction, Design, Traditional illustration, T, and pograph project by Joluvian - 07.22.2015
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              Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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              85,588
              • Design
              • Branding & Identity
              • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
              • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
              • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
              • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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              Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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              108,998
              • Digital Illustration
              • 2D Animation
              • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
              • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
              • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
              • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
            1. Creatives
            2. Saratoga, Ecuador
            3. Design in Saratoga, Ecuador
            4. Julio Manuel Gomez Coello

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