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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Juliana Coutinho

Juliana Coutinho

@juhcdr

Rio de Janeiro, Brazil

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  • laeiris1992 laeiris1992 @laeiris1992 Cataluña, Spain
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      Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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      194,665
        • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
        • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
        • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
        • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
      • Anna Aragão Anna Aragão @anna_luiza_ao Estado de São Paulo, Brazil
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        • Paty Dibona Paty Dibona @patytristan Río Grande del Sur, Brazil
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          4
          • Traditional illustration
          • Fine Arts
        • marianamimura marianamimura @marianamimura Campos de São José, Brazil
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          11
            •  Retrato ilustrado com elementos botânicos. Drawing, and Digital Drawing project by marianamimura - 05.14.2020
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            Isadora Zeferino Isadora Zeferino @imzeferino Ilustradora freelance Rio de Janeiro, Brazil
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            23,142
            • Traditional illustration
            • Fine Arts
            • Disney Hearts (personal). Traditional illustration, and Digital Illustration project by Isadora Zeferino - 11.03.2019
            • Personal flower illustrations. Traditional illustration, Botanical Illustration, and Digital Illustration project by Isadora Zeferino - 01.03.2020
            • End - Creative Mornings. Traditional illustration, and Digital Illustration project by Isadora Zeferino - 08.03.2019
            • Autores Extraordinários - TAG Livros. Editorial Design, Traditional illustration, and Digital Illustration project by Isadora Zeferino - 01.03.2019
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            Weberson Santiago Weberson Santiago @webersonsantiago Lisbon, Portugal
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            9,385
              • The Merchant of Venice. Design, Traditional illustration, and Lettering project by Weberson Santiago - 04.20.2022
              • Terra Mystica. Traditional illustration, Graphic Design, and Lettering project by Weberson Santiago - 04.18.2022
              • My course project: Editorial Illustration: Sharpen Your Conceptual Skills. Traditional illustration, Drawing, and Editorial Illustration project by Weberson Santiago - 03.02.2022
              • Diário de um amnésico. Traditional illustration, Design, Digital Drawing, Lettering, and Digital Lettering project by Weberson Santiago - 06.25.2021
            • Veronica Elisa Rojas Gutierrez Veronica Elisa Rojas Gutierrez @verogutierrezart Ilustradora Digital Caracas, Venezuela
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              2
              • Design
              • Branding & Identity
              • Character Creation for Illustrated Stories course | Vero Gutierrez. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, Narrative, Fiction Writing, and Children's Literature project by Veronica Elisa Rojas Gutierrez - 01.17.2022
              • Mi Proyecto del curso: Retrato ilustrado con elementos botánicos. Portrait Drawing, Traditional illustration, Botanical Illustration, and Digital Illustration project by Veronica Elisa Rojas Gutierrez - 11.25.2020
            • Lidia Terol Lidia Terol @lidia_terol Rubí, Spain
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              416
              • Fine Arts
              • Traditional illustration
              • Mi proyecto del curso: Ilustración infantil con Procreate: crea escenas mágicas. Digital Illustration, Children's Illustration, Digital Painting, and Picturebook project by Lidia Terol - 11.19.2023
              • Mi proyecto del curso: Muñecos de tela: diseño, costura y creación de contenido. Arts, Crafts, To, Design, Social Media, Mobile Photograph, Product Photograph, Sewing, Instagram Photograph, Patternmaking, and Dressmaking project by Lidia Terol - 01.28.2023
              • Mi Proyecto del curso: Técnicas de acuarela para ilustraciones de ensueño. Traditional illustration, Drawing, Watercolor Painting, and Editorial Illustration project by Lidia Terol - 08.05.2021
              • Verde. Traditional illustration project by Lidia Terol - 12.05.2019
            • bea mayumi bea mayumi @mayumibea São Paulo, Brazil
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              486
              • Traditional illustration
              • Sketching
              • My course project: Lighting Principles for Digital Painting. Concept Art, Traditional illustration, Children's Illustration, Digital Painting, and Color Theor project by bea mayumi - 10.14.2020
            • Sinai Wright Sinai Wright @sinaiwright Diseñadora Gráfica y Ilustradora San Diego, United States
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              11
                • Mi proyecto del curso: Dibujo de personajes llenos de personalidad. Character Design, Sketching, Drawing, Stor, telling, Stor, board, Artistic Drawing, and Narrative project by Sinai Wright - 09.24.2022
                • Mi proyecto del curso: Ilustración manga con Procreate. Traditional illustration, Character Design, Comic, Digital Illustration, Digital Drawing, and Manga project by Sinai Wright - 08.24.2022
                • Mi Proyecto del curso: Risitos de Oro. Design, Character Design, Digital Illustration, and Children's Illustration project by Sinai Wright - 02.01.2020
              • Francisco Javier Llobregat Garcia Francisco Javier Llobregat Garcia @frank65llobregat Ilustrador, Dibujante Alicante, Spain
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                506
                • Digital Drawing
                • Character Design
                • Memories. Digital Illustration, Editorial Illustration, Digital Drawing, and Narrative project by Francisco Javier Llobregat Garcia - 06.06.2025
                • WARRIOR. Digital Illustration, Character Design, and Realistic Drawing project by Francisco Javier Llobregat Garcia - 04.10.2025
                • La Casa de Sigrid, Mi proyecto del curso: Desarrollo visual desde cero: ilustra escenarios imaginarios. Drawing, Digital Illustration, Concept Art, and Digital Drawing project by Francisco Javier Llobregat Garcia - 06.15.2023
                • Tren Circo Ciudad: Mi proyecto del curso: Concept art para animación: diseña entornos mágicos. Traditional illustration, Digital Illustration, Concept Art, and Digital Painting project by Francisco Javier Llobregat Garcia - 05.09.2023
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                Marta Pineda Marta Pineda @martosauriuss Ilustradora Madrid, Spain
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                14
                • Traditional illustration
                • Digital Illustration
                • CABALLITO Sea Photography. Design, Br, ing, Identit, Graphic Design, and Logo Design project by Marta Pineda - 09.03.2021
                • Mi Proyecto del curso: Diseño gráfico para principiantes. Design, Br, ing, Identit, Graphic Design, T, pograph, Logo Design, T, pograph, and Design project by Marta Pineda - 08.31.2021
                • Mi Proyecto del curso: Ilustración y diseño de personajes para cuentos infantiles. Digital Illustration project by Marta Pineda - 12.16.2019
                • Mi Proyecto del curso: Ilustración digital con lápices de colores. Character Design, and Traditional illustration project by Marta Pineda - 03.08.2018
              • Anne COLLET Anne COLLET @pattes_de_velours_and_co illustratrice - graphiste Overland Park, France
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                324
                • Traditional illustration
                • Graphic Design
                • Print your design with... a pasta machine!. Traditional illustration, Drawing, Fine Arts, DIY, Creativit, Creative Consulting, Pencil Drawing, Children's Illustration, Upc, cling, Gouache Painting, Creating with Kids, and Engraving project by Anne COLLET - 04.17.2025
                • Mr. Philibert GOUDRON / Mr. Gilbert BALL. Traditional illustration, Sketchbook, Character Design, Drawing, Gouache Painting, Pencil Drawing, Children's Illustration, Ink Illustration, Artistic Drawing, Stor, and telling project by Anne COLLET - 01.02.2025
                • Mon projet du cours : Techniques de gouache pour l'illustration. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Sketchbook, Gouache Painting, Architectural Illustration, and Editorial Illustration project by Anne COLLET - 06.09.2024
                • Mon projet du cours : Illustration rétro : du crayon traditionnel aux outils numériques. Traditional illustration, Digital Illustration, Digital Drawing, Children's Illustration, and Editorial Illustration project by Anne COLLET - 06.02.2024
              • Alessandra Canu Alessandra Canu @zaubi Udine, Italy
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                37
                • Traditional illustration
                • Fine Arts
                • The Night Journey. Digital Illustration, Children's Illustration, Picturebook, Editorial Design, Concept Art, and Character Design project by Alessandra Canu - 03.22.2024
                • Equinox celebration. Digital Illustration, Children's Illustration, Children's Literature, Editorial Design, and Picturebook project by Alessandra Canu - 03.22.2024
                • The Daughter of the Sun - Italian Folktale. Digital Illustration, Character Design, Concept Art, and Children's Illustration project by Alessandra Canu - 03.20.2024
                • The Chronicles of Narnia - The Horse and His Boy. Digital Illustration, Character Design, Concept Art, Children's Illustration, and Children's Literature project by Alessandra Canu - 09.09.2023
              • michele_marti michele_marti @michele_marti Lucerne, Switzerland
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                212
                  • Final Project for the course Artistic Watercolor Techniques for Illustrating Birds by Sarah Stokes. Traditional illustration, Watercolor Painting, Realistic Drawing, and Naturalistic Illustration project by michele_marti - 07.14.2025
                  • Final Project for the course "Expressive Watercolor Painting" by Reha Sakar. Fine Arts, Painting, and Watercolor Painting project by michele_marti - 07.13.2025
                  • My project for course: Artistic Charcoal Portraiture: Creating Atmosphere. Traditional illustration, Fine Arts, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by michele_marti - 08.05.2024
                  • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by michele_marti - 01.02.2024
                • Stacey Kyme Stacey Kyme @threadendroad Hamilton, Bermuda
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                  42
                    • “Little Boy Blue” aka Alex & Rachel’s Son. Embroider project by Stacey Kyme - 11.16.2022
                    • Anatomical Heart. Embroider project by Stacey Kyme - 02.14.2023
                    • Aunt Debbie. Embroider project by Stacey Kyme - 12.18.2023
                    • Tattoodo Contest Winner. Traditional illustration, and Tattoo Design project by Stacey Kyme - 12.04.2018
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                    Gabriel Gomez Gabriel Gomez @gabriel_gomez Liège, Belgium
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                    5,844
                    • Traditional illustration
                    • Fine Arts
                    • Klaus Movie Backgrounds. Animation, Painting, and 2D Animation project by Gabriel Gomez - 08.27.2021
                    • Klaus Movie Designs and research . Animation, 2D Animation, and Painting project by Gabriel Gomez - 08.27.2021
                    • Personnal work. Traditional illustration, Painting, Animation, and Art Direction project by Gabriel Gomez - 08.27.2021
                    • The Suicide Shop - Background color painting. Animation project by Gabriel Gomez - 08.27.2021
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                    Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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                    96,493
                    • Traditional illustration
                    • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
                    • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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                    Valentina Toro Valentina Toro @valentinatorog Ilustradora y escritora Medellín, Colombia
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                    55,929
                    • Traditional illustration
                    • Drawing
                    • Mi Proyecto del curso: Creación de personajes para historias ilustradas. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Valentina Toro - 09.08.2021
                    • Exploraciones ll. Traditional illustration project by Valentina Toro - 09.07.2021
                    • Exploraciones. Traditional illustration project by Valentina Toro - 09.07.2021
                    • My monster and I. Traditional illustration, and Writing project by Valentina Toro - 09.14.2019
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                    Rafael Yockteng Rafael Yockteng @rafaelyockteng Bogota, Colombia
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                    3,537
                    • Photography
                    • Film, Video & TV
                    • Mi Proyecto del curso: Víctor y el gigante. . Editorial Illustration, Traditional illustration, Digital Illustration, and Children's Illustration project by Rafael Yockteng - 12.10.2020
                    • El pollo Chiras. Editorial Illustration, Traditional illustration, and Children's Illustration project by Rafael Yockteng - 10.07.2020
                    • PAPÁ OSO. Editorial Illustration, Traditional illustration, Digital Illustration, and Children's Illustration project by Rafael Yockteng - 10.07.2020
                    • El libro de los ángeles. Editorial Illustration, Traditional illustration, and Digital Illustration project by Rafael Yockteng - 10.07.2020
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                    Bianca Nazari Bianca Nazari @biancanazari São Paulo, Brazil
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                    5,264
                    • Traditional illustration
                    • Fine Arts
                    • Zine história da arte. Traditional illustration, Fine Arts, and Artistic Drawing project by Bianca Nazari - 09.23.2022
                    • Glossário ilustrado de plantas. Traditional illustration, and Botanical Illustration project by Bianca Nazari - 09.23.2022
                    • Parceria com Wacom. Traditional illustration, and Social Media project by Bianca Nazari - 09.23.2022
                    • Infográficos Faber-Castell. Traditional illustration, and Social Media project by Bianca Nazari - 09.23.2022
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                    Gaby Niko Gaby Niko @gabrielaniko Kraków, Poland
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                    246,853
                      • Playful Color Thinking E-Book & Practice Worksheets. Traditional illustration, Drawing, Color Theor, and Portrait Drawing project by Gaby Niko - 12.15.2025
                      • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gaby Niko - 06.16.2025
                      • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gaby Niko - 10.11.2022
                      • My project in Portrait Sketchbooking: Explore the Human Face course. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Gaby Niko - 09.09.2021
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                      ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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                      237,911
                      • Fine Arts
                      • Sketching
                      • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
                      • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
                      • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
                      • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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                      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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                      579,128
                      • Traditional illustration
                      • Fine Arts
                      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
                      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
                      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
                      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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                      Emillie Ferris Emillie Ferris @emillieferris Embroideress Royal Leamington Spa, United Kingdom
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                      49,932
                      • Embroidery
                      • Pet Portrait Collection . Embroider project by Emillie Ferris - 07.16.2017
                      • The Fly Agaric Mushroom . Embroider project by Emillie Ferris - 07.16.2018
                      • Our magical friend - The Emperor Moth. Embroider project by Emillie Ferris - 08.14.2019
                      • Blue Morpho Butterfly. Embroider project by Emillie Ferris - 06.14.2018
                    • Laura Cyinder Laura Cyinder @lauracyinder Graduada en Bellas Artes. Córdoba, Spain
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                      73
                      • Arts & Crafts
                      • Fine Arts
                      • Mi Proyecto del curso: Dibujo y composición naturalista en acuarela. Product Design, and Watercolor Painting project by Laura Cyinder - 02.11.2021
                      • Martina: Diseño de personajes para animación con Photoshop. Animation, 2D Animation, Drawing, and Character Design project by Laura Cyinder - 11.20.2020
                      • Mi Proyecto del curso: Retrato realista con lápiz de grafito. Pencil Drawing, and Portrait Drawing project by Laura Cyinder - 06.17.2020
                      • Diseño de patrones ilustrados: Pinocho. Drawing, Artistic Drawing, Traditional illustration, and Pattern Design project by Laura Cyinder - 05.20.2020
                    • Andrea Bäbler Andrea Bäbler @dreabam_art Ilustradora, diseñadora y profesora Barcelona, Spain
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                      232
                      • Traditional illustration
                      • Poster Design
                      • Habitat. Drawing, Digital Drawing, Realistic Drawing, Traditional illustration, Digital Illustration, Children's Illustration, and Vector Illustration project by Andrea Bäbler - 09.01.2020
                      • Minneapolis. Drawing, Artistic Drawing, Portrait Drawing, Digital Drawing, Traditional illustration, and Digital Illustration project by Andrea Bäbler - 05.30.2020
                      • Afro Spring. Fine Arts, Sketching, Creativit, Portrait Drawing, Traditional illustration, and Photo Retouching project by Andrea Bäbler - 09.13.2019
                      • Stars. Drawing, Pencil Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, Traditional illustration, Digital Illustration, Painting, and Watercolor Painting project by Andrea Bäbler - 08.04.2019
                    • Scholarship winner
                      Vrigit Smith Vrigit Smith @vrigit Diseño gráfico, ilustración Barcelona, Spain
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                      666
                      • Branding & Identity
                      • Art Direction
                      • Mi Proyecto del curso: Retrato con técnicas mixtas: captura emociones y expresiones. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Vrigit Smith - 12.06.2021
                      • Mi Proyecto del curso: Sketchbook de retrato: explora el rostro humano. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Vrigit Smith - 11.06.2021
                      • My Course Project: Experimental Portrait: Fusing Oil, Acrylic, and Spray Paint . Fine Arts, Painting, Acr, lic Painting, and Oil Painting project by Vrigit Smith - 09.19.2021
                      • My Course Project: Expressive Oil Portraiture: Explore the Alla Prima Technique. Fine Arts, Painting, and Oil Painting project by Vrigit Smith - 09.29.2021
                    • Maria Paniagua Maria Paniagua @mariapaniaguaa Ilustradora Madrid, Spain
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                      605
                        • Jugando al tenis con estrellas. Character Design, Children's Illustration, Drawing, and Pencil Drawing project by Maria Paniagua - 10.21.2025
                        • "Edgar y la buena estrella". Traditional illustration, Drawing, Digital Illustration, Children's Illustration, and Picturebook project by Maria Paniagua - 07.28.2024
                        • Hermanos. Traditional illustration, Drawing, Digital Illustration, Children's Illustration, and Digital Painting project by Maria Paniagua - 01.23.2023
                        • Amigos. Traditional illustration, Character Design, Drawing, Digital Illustration, Artistic Drawing, Digital Drawing, Digital Painting, Children's Literature, and Picturebook project by Maria Paniagua - 01.20.2022
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                      1. Creatives
                      2. Rio de Janeiro, Brazil
                      3. Traditional illustration in Rio de Janeiro, Brazil
                      4. Juliana Coutinho

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