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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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johnnelle4ever
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johnnelle4ever

@johnnelle4ever

Port of Spain, Trinidad and Tobago

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johnnelle4ever

Courses

  • Pop-Up Book Creation. Craft course by Silvia Hijano Coullaut (Libracos)

    Pop-Up Book Creation

    A course by Silvia Hijano Coullaut (Libracos)

    Craft

See all their courses

Professional listing

  • johnnelle4ever – @johnnelle4ever
    • 3D
    • Animation
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    • Traditional illustration
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Joined June 2025
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