A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@joelantao
Design Graphic
Seixal, Portugal
A course by Sara Luna
Craft
A course by Pupila
Design, Marketing, and Business
A list by Joel Antão