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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Ines Chávez

Ines Chávez

@inmar_2002

Managua, Nicaragua

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    Quentin Bresson Quentin Bresson @quentin_bresson París, France
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    2,163
    • Design
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    • Programme B - Dans l'ombre de Jack L'éventreur . Podcasting project by Quentin Bresson - 05.05.2022
    • Programme B - Arlette Laguiller Heroine Pop. Podcasting project by Quentin Bresson - 04.04.2022
    • A Bientôt de Te Revoir. Podcasting project by Quentin Bresson - 05.03.2018
    • Les Couilles Sur La Table . Podcasting project by Quentin Bresson - 01.01.2018
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    Mariano Alvarez Mariano Alvarez @mariano_33 São Paulo, Brazil
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    • Sound Design
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    Katarzyna Kmiecik Katarzyna Kmiecik @katarzyna_maria_kmiecik watercolor artist & illustrator Pulawy, Poland
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    • Watercolor Painting
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    • Join my 3-day watercolor workshops in the UK!. Watercolor Painting, Fine Arts, Painting, Gouache Painting, and Traditional illustration project by Katarzyna Kmiecik - 07.02.2025
    • Final project from my first Domestika course - Dreamy Watercolor Landscapes: Paint with Light. Painting, Watercolor Painting, Traditional illustration, and Fine Arts project by Katarzyna Kmiecik - 06.05.2022
    • "Misty Forest". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 08.05.2019
    • "The Home of Every Peaceful Thought". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 02.11.2022
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    ISABEL MARTIÑÓN ISABEL MARTIÑÓN @isabel_martinon Mexico City, Mexico
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    JNTHN STEIN JNTHN STEIN @jnthnstein Los Angeles, United States
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    • My Lo-fi beat. Music, and Music Production project by JNTHN STEIN - 07.25.2021
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    • I Made a Lofi Beat on Ableton Push in 1 Minute. Music, and Music Production project by JNTHN STEIN - 02.10.2021
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    Isabella Saes Isabella Saes @isabellasaes São Paulo, Brazil
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    • Locução para filme publicitário - Casa Shopping. Music, Film, Video, and TV project by Isabella Saes - 05.18.2021
    • Aquelas Duas Podcast - Episódio: O polvo prático. Music project by Isabella Saes - 05.02.2021
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    Sara de Araújo Sara de Araújo @saradearaujo Eivissa, Spain
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    • Sara de Araújo @ Pacha Ibiza. Music project by Sara de Araújo - 05.11.2022
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    Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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    • Architecture
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    • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
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    Ana Cecilia Calle Ana Cecilia Calle @calleanac Productora de audio y editora Austin, United States
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    • Mi proyecto del curso: Narrativas sonoras: cuenta historias con sonido. Script, Communication, Narrative, Non-Fiction Writing, Podcasting, and Audio project by Ana Cecilia Calle - 03.22.2023
    • Pterocast Episode #13. Noemí Segarra: «En Puerto Rico dijimos ‘basta’ de una manera creativa». Podcasting, Stor, telling, and Sound Design project by Ana Cecilia Calle - 07.12.2020
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    Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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    • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
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    Simon Smith Simon Smith @simon_smith Barcelona, Spain
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    • TRACES OF SANDALWOOD - feature film. Music Production, and Film project by Simon Smith - 09.04.2014
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    Jonah Schwartz Jonah Schwartz @jonahschwartz Musician, Composer, Voiceover Actor Buenos Aires, Argentina
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    David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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    • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
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    Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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    • Traditional illustration
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    • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
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    Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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    • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
    • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
    • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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    Raúl Hidalgo (Loup Rouge) Raúl Hidalgo (Loup Rouge) @louprouge New York, United States
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    • Traditional illustration
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    • Mi proyecto del curso: Loup Rouge Mezcla Final. Music, Music Production, and Audio project by Raúl Hidalgo (Loup Rouge) - 11.18.2022
    • Invitacion a Competencia del Legendario Ski Beatz: SmackPack Live EP.4. Music, Sound Design, and Music Production project by Raúl Hidalgo (Loup Rouge) - 11.14.2022
    • Clases Junto a Grand Wizzard Theodore . Music, and Education project by Raúl Hidalgo (Loup Rouge) - 11.14.2022
    • Session con OMNE de El Salvador. Music, and Music Production project by Raúl Hidalgo (Loup Rouge) - 11.09.2022
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    Chuck Pereda Chuck Pereda @chuck_pereda Dj profesional Mexico City, Mexico
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    • Mi proyecto musical y mis remixes oficiales. Music Production project by Chuck Pereda - 09.23.2004
    • Video blog sobre deejaying para Prodigy/MSN. Music Production project by Chuck Pereda - 06.23.2020
    • Mis mixes como invitado. Music Production project by Chuck Pereda - 06.23.2010
    • Mi show en la radio: Ruco de Onda. Writing, and Audiovisual Production project by Chuck Pereda - 06.16.2015
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    Emma Mussoll Emma Mussoll @emmamussoll Barcelona, Spain
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      • Mi proyecto del curso: Creación de ficciones sonoras: de la idea al guion. Script, Communication, Narrative, Fiction Writing, Podcasting, and Audio project by Emma Mussoll - 09.20.2022
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      • Cortometraje: (Un)locked. Film, Script, and Fiction Writing project by Emma Mussoll - 07.30.2015
      • Anuncio: Cruz Roja. Advertising, Creativit, Cop, writing, Film, Video, and TV project by Emma Mussoll - 03.11.2013
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      Puño Puño @puno Medellín, Colombia
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      • Traditional illustration
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      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Domestika Domestika @domestika Berkeley, United States
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