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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Daniel Piłat

Daniel Piłat

@hooll

Koszalin, Poland

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Daniel Piłat

Courses

  • Content Creation and Editing for Instagram Stories. Photography, Video, Marketing, and Business course by Mina Barrio

    Content Creation and Editing for Instagram Stories

    A course by Mina Barrio

    Photography, Video, Marketing, and Business

  • Techniques and Effects for TikTok and Instagram Videos. Photography, and Video course by Helena Palau Arvizu

    Techniques and Effects for TikTok and Instagram Videos

    A course by Helena Palau Arvizu

    Photography, and Video

See all their courses

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  • Daniel Piłat – @hooll
    • Design
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    See more...

Joined August 2021
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