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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Heather Pham

Heather Pham

@heatherdpham

Surrey, Canada

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    Johanna Forster Johanna Forster @johannaforster Illustrator Saarbrücken, Germany
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    8,091
    • Digital Illustration
    • Ink Illustration
    • Mein Abschlussprojekt für den Kurs: Von der Natur inspiriert: Illustriere niedliche Charaktere. Character Design, Drawing, Digital Illustration, and Digital Drawing project by Johanna Forster - 03.23.2023
    • Forest guardian. Traditional illustration project by Johanna Forster - 05.17.2022
    • Fantastic creatures inspired by nature. Traditional illustration project by Johanna Forster - 05.17.2022
    • Nature studies. Sketchbook, and Traditional illustration project by Johanna Forster - 05.17.2022
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    Vals Vals @vals421 Ilustradora Mexico City, Mexico
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    5,066
      • Personal drawings . Digital Illustration, and Digital Drawing project by Vals - 05.28.2025
      • Special K Totebag // Cutoutlab. Traditional illustration, and Advertising project by Vals - 02.16.2022
      • Rising Moon Festival / Indie Rocks. Traditional illustration, Art Direction, and Events project by Vals - 02.16.2022
      • Chilango Magazine / They throw the party . Art Direction, and Traditional illustration project by Vals - 03.20.2018
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      Mirko Santangelo Mirko Santangelo @mirkosantangelo Creative Director, Designer, Figma Community Advocate New York, United States
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      25,833
      • Design
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      • Visual Expressions. Graphic Design, T, pograph, Creativit, and 3D project by Mirko Santangelo - 12.14.2023
      • The F-Suite. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
      • Substance. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
      • Social House. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
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      Vincent Mahé Vincent Mahé @vincent_mahe22 París, France
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      4,251
      • Web Design
      • IT
      • Auditorium de Lyon - 3 yrs of posters. Traditional illustration, and Advertising project by Vincent Mahé - 08.31.2022
      • The Parisianer - "fake" covers. Traditional illustration project by Vincent Mahé - 08.31.2022
      • The NY Times - Editorial illustrations. Traditional illustration, and Editorial Illustration project by Vincent Mahé - 08.31.2022
      • Modern Life - Insurance. Traditional illustration, and Advertising project by Vincent Mahé - 08.31.2022
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      Manuel Bortoletti Manuel Bortoletti @manuel_bortoletti Treviso, Italy
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      11,129
        • Fish World, LIVE magazine. Design, Traditional illustration, Graphic Design, Infographics, Information Design, Editorial Design, Vector Illustration, Digital Illustration, and Editorial Illustration project by Manuel Bortoletti - 03.12.2022
        • Le Guide, LIVE magazine. Design, Traditional illustration, Information Design, Infographics, Graphic Design, Vector Illustration, Editorial Illustration, and Editorial Design project by Manuel Bortoletti - 03.12.2022
        • Green&Blue. Design, Traditional illustration, Vector Illustration, Editorial Illustration, Information Design, Infographics, Editorial Design, and Graphic Design project by Manuel Bortoletti - 03.12.2022
        • The New York Times' T Brand Studio. Traditional illustration, Information Design, Graphic Design, Infographics, Vector Illustration, and Digital Illustration project by Manuel Bortoletti - 03.12.2022
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        Gabrielle Merite Gabrielle Merite @gab_merite Information Design Santa Monica, United States
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        2,947
        • Information Design
        • The Final project from this course  Creative Data Visualization for Beginners. Graphic Design, Information Design & Infographics project by Gabrielle Merite - 01.03.2023
        • Ideas Report - WePresent 2020. Design, Traditional illustration & Infographics project by Gabrielle Merite - 04.08.2022
        • Data Illustrations for WeTransfer. Design, Infographics, and Traditional illustration project by Gabrielle Merite - 04.08.2022
        • Underwater. Traditional illustration & Infographics project by Gabrielle Merite - 10.25.2021
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        Valentina D'Efilippo Valentina D'Efilippo @defilippovale Data Designer & Creative Director London, United Kingdom
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        8,692
        • Design
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        • My project for course: Information Design: Storytelling with Data in Illustrator. Graphic Design, Information Design, Interactive Design & Infographics project by Valentina D'Efilippo - 10.30.2022
        • Total War. Design, Traditional illustration, Infographics & Information Design project by Valentina D'Efilippo - 01.05.2022
        • The Brain: A user's guide. Design, Editorial Design, Traditional illustration, Infographics, Information Design, and Graphic Design project by Valentina D'Efilippo - 01.05.2022
        • A series of infographics for the BBC. Design, Editorial Design, Infographics & Information Design project by Valentina D'Efilippo - 01.01.2019
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        Marco Giannini Marco Giannini @marco_gnnn Data Journalist, information designer Copenhagen, Denmark
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        7,412
        • Design
        • Branding & Identity
        • Electricity Cost & Consumption in the US in 2019 Based on Data from the US Energy Information. Design, Traditional illustration, Editorial Design, Graphic Design & Information Design project by Marco Giannini - 03.16.2022
        • My project for course: Data Visualization: Design Infographics in Illustrator. Information Design, Infographics, Design, and Graphic Design project by Marco Giannini - 03.11.2022
        • Malaysian Flight MH17 Disaster in Eastern Ukraine. Information Design, Infographics, and Editorial Illustration project by Marco Giannini - 01.25.2022
        • Theft in Airport Check-ins and airplane Holds. Infographics, and Traditional illustration project by Marco Giannini - 01.25.2022
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        Martin Laksman Martin Laksman @laks ilustrador Buenos Aires, Argentina
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        1,584
        • Traditional illustration
        • Drawing
        • Mission: MATCHDAY. Traditional illustration project by Martin Laksman - 11.20.2020
        • ITTF . Traditional illustration project by Martin Laksman - 05.23.2021
        • Mi Proyecto del curso: Diseño de personajes vectoriales para principiantes. Character Design, and Vector Illustration project by Martin Laksman - 04.04.2021
        • Geometrical patterned characters. Digital Illustration, and Vector Illustration project by Martin Laksman - 03.28.2021
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        Sara Gaiaudi Sara Gaiaudi @taylor_ross1 Freelance Illustrator Pisa, Italy
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        16,985
          • My course project: Kawaii-style story illustration. Traditional illustration, Character Design, Digital Illustration, and Manga project by Sara Gaiaudi - 09.23.2021
          • Cute Patterns. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
          • Black Cat - T-shirt Project. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
          • Ellie's Adventures in Wonderland. Traditional illustration project by Sara Gaiaudi - 07.07.2021
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          Tim Peacock Tim Peacock @tim_peacock Illustrator and Cartoonist in Brooklyn, NY New York, United States
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          3,818
          • Editorial Illustration
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          • New York Times - Burnout. Traditional illustration, and Editorial Illustration project by Tim Peacock - 04.29.2021
          • Chief Investment Officer. 2D Animation, Editorial Illustration, and Traditional illustration project by Tim Peacock - 11.05.2020
          •  The New Yorker. Editorial Illustration, and Traditional illustration project by Tim Peacock - 11.05.2020
          • The Wall Street Journal - Cover. Editorial Illustration, and Traditional illustration project by Tim Peacock - 06.11.2019
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          Sonja Kuijpers Sonja Kuijpers @studio_terp data illustrator Eindhoven, Netherlands
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          11,791
          • Information Design
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          • Corruption Index . Traditional illustration, Information Design, Graphic Design, and Communication project by Sonja Kuijpers - 03.14.2016
          • Final project in Effective Data Visualization: Transform Information into Art course. Graphic Design, Information Design, Interactive Design, Infographics, Traditional illustration, and Vector Illustration project by Sonja Kuijpers - 12.05.2021
          • My Family, a datavisualization. Graphic Design, Information Design, Infographics, and Vector Illustration project by Sonja Kuijpers - 09.14.2018
          • The Hotel New Hampshire, a data-art project. Traditional illustration, Film, Video, TV, Information Design, and Vector Illustration project by Sonja Kuijpers - 05.04.2020
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          Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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          112,394
          • Branding & Identity
          • Programming
          • My project for course: Creative Coding 2.0 in JS: Animation, Sound, & Color. Motion Graphics, Multimedia, and JavaScript project by Bruno Imbrizi - 07.05.2022
          • Go With The Flow. Web Development, and JavaScript project by Bruno Imbrizi - 02.17.2017
          • DELL ICC. JavaScript, and Web Development project by Bruno Imbrizi - 02.06.2019
          • Digital Design Days 2018. 3D Animation, JavaScript, and Web Development project by Bruno Imbrizi - 03.19.2018
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          Diana Estefanía Rubio Diana Estefanía Rubio @diana_estefaniarubio Visual Information Designer Mexico City, Mexico
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          9,472
          • Design
          • UX / UI
          • My data resume. Information Design, and Editorial Design project by Diana Estefanía Rubio - 02.17.2020
          • The Most Appreciated Globals. Information Design, and Editorial Design project by Diana Estefanía Rubio - 01.26.2021
          • Commitment to banking. Information Design, and Editorial Design project by Diana Estefanía Rubio - 05.31.2019
          • Housing beyond the pandemic. Information Design & Infographics project by Diana Estefanía Rubio - 10.19.2020
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          Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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          36,782
          • Information Design
          • Interactive Design
          • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
          • Mapa de la ciencia. Graphic Design project by Victor Pascual - 06.02.2015
          • Análisis de las valoraciones en IMDB de mis series favoritas. Graphic Design project by Victor Pascual - 06.02.2015
          • My Working Pulse. Graphic Design project by Victor Pascual - 06.02.2015
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          Nicholas Blechman Nicholas Blechman @nicholas_blechman New York, United States
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          5,048
          • Traditional illustration
          • Fine Arts
          • 100% EVIL. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
          • Food Chains. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
          • Food Chains. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
          • NY Times Op-Ed . Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
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          Pavel Fomenko Pavel Fomenko @pavfom Oslo, Norway
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          17,864
          • Design
          • Architecture
          • RANDOM SCI-FI and CONCEPT DESIGN. Concept Art project by Pavel Fomenko - 10.18.2020
          • ARCHITECTURAL SCHEMATICS and COMPOSITES.. Architecture project by Pavel Fomenko - 10.18.2020
          • Random architectural, design and concept sketches.. Architecture project by Pavel Fomenko - 10.18.2020
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          Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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          387,854
          • Traditional illustration
          • Fine Arts
          • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
          • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
          • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
          • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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          Ilaria Ranauro Ilaria Ranauro @ilariapops Illustrator Berlin, Germany
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          31,513
            • My Kawaii Planner. Digital Illustration, Drawing, Design, Character Design, and Product Design project by Ilaria Ranauro - 05.27.2025
            • Kawaii Magnets. Digital Illustration, Drawing, Character Design, Accessor, and Design project by Ilaria Ranauro - 05.27.2025
            • Puddle & Lettuce - The Treehouse. Digital Illustration, Drawing, Art Direction, Children's Illustration, and Character Design project by Ilaria Ranauro - 05.27.2025
            • Bao & Mango sticker sheet. Digital Illustration, Drawing, Arts, Crafts, and Character Design project by Ilaria Ranauro - 05.27.2025
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            Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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            150,681
            • Art Direction
            • Children's Illustration
            • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
            • Flying Fox. Traditional illustration project by Brad Woodard - 08.19.2021
            • Space Rodeo. Traditional illustration project by Brad Woodard - 08.19.2021
            • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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            Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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            571,632
            • 3D
            • Branding & Identity
            • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
            • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
            • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
            • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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            Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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            40,830
            • Traditional illustration
            • Only Murders in the building. Motion Graphics project by Laura Pérez - 09.06.2021
            • Process of the illustrated album 'MERMAIDS OF LEGEND'. Traditional illustration, and Children's Illustration project by Laura Pérez - 09.01.2020
            • 'Spanish Women Graphic Designers and the Fantastic in the 21st Century'. Traditional illustration project by Laura Pérez - 05.02.2021
            • Final Project - Traditional Drawing Techniques with Procreate. Drawing, Digital Drawing, and Traditional illustration project by Laura Pérez - 12.12.2020
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            Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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            203,767
            • Design
            • Game Development
            • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
            • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
            • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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            Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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            56,511
            • Information Design
            • Infographics
            • Graphics for Data Europa EU. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, and Communication project by Federica Fragapane - 01.09.2023
            • Environmental taxes. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, Stor, telling, Communication, Digital Drawing, Narrative, and Editorial Illustration project by Federica Fragapane - 01.09.2023
            • The deepest lakes. Design, Traditional illustration, Graphic Design, Information Design, Infographics, and Digital Design project by Federica Fragapane - 07.22.2022
            • Stolen Paintings. Design, Traditional illustration, Education, Information Design, Infographics, Graphic Design, Vector Illustration, and Digital Design project by Federica Fragapane - 07.14.2022
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