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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Andy Giordano

Andy Giordano

@giordano4157

Montevideo, Uruguay

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    Liz Shim Liz Shim @eatcakebemerry Houston, United States
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    6,019
      • My project for course: Cupcake Decoration: Edible Art with Buttercream. DIY project by Liz Shim - 06.30.2022
      • Sunflower Cupcake. Design, Arts, and Crafts project by Liz Shim - 01.11.2022
      • Pretty Floral Cake. Design, Arts, and Crafts project by Liz Shim - 01.11.2022
      • Buttercream Crescent Floral Cake. Design, Arts, and Crafts project by Liz Shim - 01.11.2022
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      VanilleCouture (Lili Cuéllar y Willie Soto) VanilleCouture (Lili Cuéllar y Willie Soto) @vanillecouture Diseño y decoración de galletas con royal icing y pasteles con fondant. Mexico City, Mexico
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      86,038
      • Creativity
      • Instagram Photography
      • Galletas Enero / Febrero 2023. Design, Traditional illustration, Food St, ling, and Creating with Kids project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
      • Galletas de Marzo / Abril 2023. Traditional illustration, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
      • Galletas de San Valentín. Food St, ling, Instagram, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
      • Galletas Disney, Marvel y DC. Food St, ling, Graphic Design, Art Direction, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
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      Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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      126,008
      • Traditional illustration
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      • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
      • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
      • Rose Quartz. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
      • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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      David Poxon David Poxon @david_poxon Bridgnorth, United Kingdom
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      38,052
      • Traditional illustration
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      • NEW SERIES of LIMITED EDITION DAVID POXON RI  SIGNED PRINTS available NOW at WWW.DAVIDPOXON.CO.UK. Traditional illustration, Arts, Crafts, and Painting project by David Poxon - 10.16.2023
      • International Watercolour Masters IWM CONTEST OPEN www.IWM2024.COM. Watercolor Painting project by David Poxon - 05.10.2023
      • IWM2024 - International Watercolour Masters LIVE . Events project by David Poxon - 01.31.2023
      • My project in The Art of Watercolor: Paint Your Vision of the World course. Traditional illustration, Fine Arts, Painting, and Watercolor Painting project by David Poxon - 12.17.2021
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      Ale de la Cerda (LENPO) Ale de la Cerda (LENPO) @aledelacerda Mexico City, Mexico
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      17,003
      • Design
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      • Mi Proyecto del curso: Diseño de interiores con plantas desde cero. Interior Design, L, scape Architecture, Decoration, Interior Decoration, DIY, Floral, Plant Design, and Spatial Design project by Ale de la Cerda (LENPO) - 02.03.2022
      • MULIER: A collection honoring the women who inspire us. This is Lina!. Design, Industrial Design, Ceramics, Product Design, Architecture, Interior Architecture, L, and scape Architecture project by Ale de la Cerda (LENPO) - 09.17.2019
      • Diseño áreas verdes Joy Bosques. Architecture, Interior Architecture, Design, L, and scape Architecture project by Ale de la Cerda (LENPO) - 01.25.2019
      • Casa el Secreto. Design, L, scape Architecture & Interior Architecture project by Ale de la Cerda (LENPO) - 06.29.2018
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      Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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      82,925
      • Architecture
      • Digital Architecture
      • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
      • Fuente del rey. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
      • Design House. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
      • Alfonso Caso. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
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      Mazvtier Mazvtier @mazvtier Tatuador / Diseñador gráfico / Ilustrador Lima, Peru
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      55,676
      • Design
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      • AURORA. Design, Traditional illustration, Drawing, Digital Illustration, Concept Art, Realistic Drawing, Artistic Drawing, Tattoo Design, Digital Design, Figure Drawing, Digital Painting, Digital Drawing, Sketchbook & Ink Illustration project by Mazvtier - 02.21.2022
      • Tatuajes de Animales. Tattoo Design project by Mazvtier - 03.08.2021
      • Tatuajes de dragones y serpientes. Tattoo Design project by Mazvtier - 03.08.2021
      • Tatuajes de mascotas . Tattoo Design project by Mazvtier - 03.08.2021
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      Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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      167,535
      • Digital Illustration
      • Traditional illustration
      • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
      • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
      • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
      • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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      Lizzie Snow Lizzie Snow @fortyonehundred Contemporary Visual Artist Auckland, New Zealand
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      30,984
      • Design
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      • New art studio!. Interior Design, Painting, Design, Business, and Marketing project by Lizzie Snow - 02.17.2022
      • Golden Painting. Acr, and lic Painting project by Lizzie Snow - 02.17.2022
      • Black & Gold Mandala Painting. Acr, and lic Painting project by Lizzie Snow - 02.17.2022
      • Mandala Drawing "The Chakra Mandala". Traditional illustration project by Lizzie Snow - 02.17.2022
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      Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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      62,336
      • Design
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      • Lupe Gajardo Collection 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
      • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
      • SS Cantineras Collection. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
      • 10-Year Brand Campaign. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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      Camila Correa Castro Camila Correa Castro @camila_correa_castro_cortes Artista Visual especialista en retratos de mascotas en lápices de colores Cali, Colombia
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      22,464
      • Traditional illustration
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      • Retrato de Jonás. Portrait Drawing, Drawing, Realistic Drawing, Traditional illustration, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Portrait of Chela. Traditional illustration, Portrait Drawing, Realistic Drawing, Drawing, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Bruno y Emma. Traditional illustration, Portrait Drawing, Realistic Drawing, Colored Pencil Drawing, and Drawing project by Camila Correa Castro - 08.09.2020
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      Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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      303,422
      • Design
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      • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
      • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
      • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
      • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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      Taniidraw Taniidraw @taniidraw Ilustradora
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      24,330
        • Scarlet : Coloring with Markers . Drawing, Manga, and Traditional illustration project by Taniidraw - 03.02.2021
        • Candy 🍭. Comic, Drawing, Manga, and Traditional illustration project by Taniidraw - 02.08.2021
        • New Year !. Manga, and Traditional illustration project by Taniidraw - 01.20.2021
        • Games/Comics. Traditional illustration, and Video Games project by Taniidraw - 12.09.2020
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        Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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        254,597
        • Photography
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        • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
        • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
        • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
        • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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        Ofelia & Antelmo Ofelia & Antelmo @ofeliayantelmo Mexico City, Mexico
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        92,662
        • Design
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        • Vería /2014/ Proyecto que hice en la universidad CENTRO con el que me inicié en el bordado a mano. Se presentó en el Premiere Vision de São Paulo y su versión en organdí blanco en la CDMX en el museo Franz mayer dentro del festival ASVOF. . Arts, Crafts, Embroider, and Fashion Design project by Ofelia & Antelmo - 10.09.2014
        • Memorias Bordadas/ Proyecto realizado con el apoyo de la beca de Jóvenes Creadores del FONCA 2018- 2019/ Fotografías tomadas en distintas playas de México dictan un camino de colores y texturas para su traducción al textil. . Fine Arts, Embroider, Photograph, Arts, Crafts, Textile D, and eing project by Ofelia & Antelmo - 10.22.2019
        • Wearable Art / Handcrafted, reversible, one-size-fits-all garments. Hand-embroidered with the help of urban artisans. . Arts, Crafts, and Embroider project by Ofelia & Antelmo - 10.22.2019
        • Textile art / hand-embroidered textile canvases . Arts, Crafts, Fine Arts, and Embroider project by Ofelia & Antelmo - 10.22.2019
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        Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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        105,242
        • Product Design
        • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
        • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
        • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
        • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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        Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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        362,883
        • Traditional illustration
        • Tattoo Design
        • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
        • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
        • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
        • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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        Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        575,731
        • Branding & Identity
        • Creative Consulting
        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        577,413
        • Traditional illustration
        • Fine Arts
        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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        Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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        123,135
        • Advertising
        • Branding & Identity
        • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
        • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
        • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
        • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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        Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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        125,579
        • Advertising
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        • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
        • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
        • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
        • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
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        Puño Puño @puno Medellín, Colombia
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        859,363
        • Traditional illustration
        • Photography
        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Domestika Domestika @domestika Berkeley, United States
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        2,183,633
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