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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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g4br1el

g4br1el

@g4br1el

Rio de Janeiro, Brazil

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g4br1el

Courses

  • Motion Design in After Effects: Make Compelling Cinemagraphs. 3D, and Animation course by James Daher

    Motion Design in After Effects: Make Compelling Cinemagraphs

    A course by James Daher

    3D, and Animation

  • Typography Animation with After Effects. 3D, Animation, Calligraphy, and Typography course by Érico Santana

    Typography Animation with After Effects

    A course by Érico Santana

    3D, Animation, Calligraphy, and Typography

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Joined June 2020
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