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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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flam20c65

flam20c65

@flam20c65

Jipijapa, Ecuador

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flam20c65

Courses

  • Introduction to Unreal Engine 4 for Architectural Rendering. 3D, Animation, Architecture, and Spaces course by Miguel Albo
    Domestika Basics 4 courses

    Introduction to Unreal Engine 4 for Architectural Rendering

    By Miguel Albo

    3D, Animation, Architecture, and Spaces

  • Interior Renders with SketchUp and V-Ray Next. Architecture, and Spaces course by Giancarlo Pava Durand

    Interior Renders with SketchUp and V-Ray Next

    A course by Giancarlo Pava Durand

    Architecture, and Spaces

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Projects

  • Cuarto master . Architecture, Digital Architecture, Interior Architecture, ArchVIZ, Drawing, Digital Illustration, Design, 3D, Interior Design, Photograph, Post-production, and 3D Modeling project by flam20c65 - 10.20.2025

Professional listing

  • flam20c65 – @flam20c65
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Joined April 2025
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  • Cuarto master . Architecture, Digital Architecture, Interior Architecture, ArchVIZ, Drawing, Digital Illustration, Design, 3D, Interior Design, Photograph, Post-production, and 3D Modeling project by flam20c65 - 10.20.2025

    Cuarto master

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