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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Elda Luz López

Elda Luz López

@eluzlopez

Naguabo, Puerto Rico

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Elda Luz López

Emprendedora, me gusta aprender, crear, inovadora, dar rienda suelta a la creatividad . Nuevos retos y conocimientos.

Courses

  • Practical Guide to Using your Digital Camera from Scratch. Photography, and Video course by Antonio Garci

    Practical Guide to Using your Digital Camera from Scratch

    A course by Antonio Garci

    Photography, and Video

  • Professional Photography and Video for Mobile. Photography, and Video course by Nay Jiménez

    Professional Photography and Video for Mobile

    A course by Nay Jiménez

    Photography, and Video

See all their courses

Projects

  • Mi escritorio estación de manualidades y banco. Woodworking, Creativit, Crochet, and Photograph project by Elda Luz López - 03.02.2021

Professional listing

  • Elda Luz López – @eluzlopez
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
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    • Film, Video & TV
    • Mobile Photography
    • Fashion Photography
    • Product Photography
    • Portrait Photography
    • Photographic Lighting
    • Photography Post-production
    • Photo Retouching
    • Fine-Art Photography
    • Studio Photography
    • Digital Photography
    • Outdoor Photography
    • Food Photography
    • Commercial Photography
    • Arts & Crafts
    • Fine Arts
    • Jewelry Design
    • Toy Design
    • Fashion Design
    • Furniture Design & Making
    • Paper Craft
    • Painting
    • Watercolor Painting
    • Screen Printing
    • Embroidery
    • Ceramics
    • Sewing
    • Decoration
    • Bookbinding
    • Acrylic Painting
    • Copywriting
    • Marketing
    • Naming
    • Advertising
    • Creativity
    • Social Media
    • Storytelling
    • E-commerce
    • Facebook Marketing
    • Instagram
    • Content Marketing
    • Digital Marketing
    • Mobile Marketing
    • YouTube Marketing
    See more...

Joined February 2021
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  • Nay Jiménez
  • Antonio Garci
  • Patricio Ortega (Maderística)
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  • Mi escritorio estación de manualidades y banco. Woodworking, Creativit, Crochet, and Photograph project by Elda Luz López - 03.02.2021

    Mi escritorio estación de manualidades y banco

    eluzlopez

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