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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Lilian Galadima

Lilian Galadima

@elgeeteaza

Jos, Nigeria

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    Jennifer Hayashi Jennifer Hayashi @jenniferahayashi Creative Director London, United Kingdom
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    1,217
    • Design
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    • Westfield TikTok Live Shopping . Art Direction, Design, Social Media Design, Social Media, and Advertising project by Jennifer Hayashi - 06.24.2022
    • Impulse Academy . Traditional illustration, Social Media, Motion Graphics, Animation, and Advertising project by Jennifer Hayashi - 02.23.2022
    • Lidl GB Recipes. Advertising, Art Direction, Motion Graphics, Design, and Graphic Design project by Jennifer Hayashi - 02.23.2022
    • Lidl GB Social Channels. Design, Social Media Design, Advertising, Instagram, and Motion Graphics project by Jennifer Hayashi - 02.23.2022
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    Jane French Jane French @janefrenchartist Artist Leicester, United Kingdom
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    25,045
    • Fine Arts
    • Oil Painting
    • My project for course: Portrait Painting with Oil: Explore Light and Shade. Fine Arts, Painting, and Oil Painting project by Jane French - 11.09.2022
    • Portrait Commissions. Painting, Oil Painting, and Fine Arts project by Jane French - 07.18.2022
    • Seventies Self Portrait. Fine Arts, Painting, and Oil Painting project by Jane French - 07.18.2022
    • Portrait of Mark Gatiss. Oil Painting, Painting, and Fine Arts project by Jane French - 07.18.2022
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    Biel Vazquez Biel Vazquez @splesser Edinburgh, United Kingdom
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    3,188
    • Design
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    • My final project. 3D, Photograph, Post-production, Photo Retouching, and 3D Modeling project by Biel Vazquez - 05.22.2022
    • city of no feelings available. Digital Architecture, ArchVIZ, Matte Painting, and Photomontage project by Biel Vazquez - 02.04.2022
    • Abandoned homes. Traditional illustration, Set Design, and Filmmaking project by Biel Vazquez - 01.27.2022
    • Life of an astronaut. Traditional illustration, Character Design, 3D Animation, and Digital Illustration project by Biel Vazquez - 01.25.2022
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    Domestika Domestika @domestika Berkeley, United States
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      Laura Busche Laura Busche @laurabusche Colombia
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      • Design
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      • Magmic. Br, ing & Identit project by Laura Busche - 07.14.2021
      • Santa Marta. Br, ing & Identit project by Laura Busche - 07.14.2021
      • Scura. Br, ing & Identit project by Laura Busche - 07.14.2021
      • Goelkel. Br, ing & Identit project by Laura Busche - 07.14.2021
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      Ilise Benun Ilise Benun @ilise Savannah, United States
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      • Branding & Identity
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      • The Simplest Marketing Plan. Marketing, Web Design, Graphic Design, Cop, writing, and Writing project by Ilise Benun - 02.11.2023
      • The Creative Professional's Guide to Money . Marketing project by Ilise Benun - 11.09.2021
      • Worth It: How getting good at the money talk pays off. Marketing project by Ilise Benun - 11.13.2021
      • The Marketing Mentor Podcast. Marketing project by Ilise Benun - 11.09.2021
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      Ray Smiling Ray Smiling @ray_smiling New York, United States
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      • Photography
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      • Under Armour - Will Finds A Way. Advertising, Film, Video, and TV project by Ray Smiling - 12.01.2021
      • Mishka - Global Sacrifice. Photograph, and Advertising project by Ray Smiling - 11.30.2021
      • Adidas - Football Needs Creators. Advertising, Film, Video, and TV project by Ray Smiling - 11.30.2021
      • Beats By Dre - It's The Music. Advertising, Music, Film, Video, and TV project by Ray Smiling - 11.30.2021
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      Óscar SP (Elastic Heads) Óscar SP (Elastic Heads) @oscarsp Diseñador de producto digital Madrid, Spain
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      19,095
      • Design
      • Traditional illustration
      • Rediseño web Metrovacesa. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
      • Tokio School. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
      • Rediseño Mirada.tv. UX / UI project by Óscar SP (Elastic Heads) - 06.18.2019
      • Rediseño WebApp RiegaT. UX / UI project by Óscar SP (Elastic Heads) - 09.01.2019
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      Saturna Studio Saturna Studio @bysaturna El Estudio Creativo con Visión Global Guadalajara, Mexico
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      15,469
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      • PRE Circuit. Br, ing, Identit, Art Direction, Editorial Design, Graphic Design, Web Design, Fine-Art Photograph, and Product Photograph project by Saturna Studio - 10.28.2019
      • La Bralette. Br, ing, Identit, Fashion Design, Graphic Design, Fashion Photograph, Traditional illustration, Packaging, and Art Direction project by Saturna Studio - 10.28.2019
      • Agálea. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
      • Efecto 10. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
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      Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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      45,547
      • Copywriting
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      • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
      • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
      • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
      • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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      Marcelo Sapoznik Marcelo Sapoznik @msapoznik Vicente López, Argentina
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      12,630
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      • Conductores del Asombro. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Cortinas Columbia. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Hunter Douglas Argentina. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Community: Convergencia de Medios . Logo Design project by Marcelo Sapoznik - 09.04.2020
    • Obieze Osuagwu Obieze Osuagwu @osuagwuart Abuja, Nigeria
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      Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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      123,135
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      • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
      • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
      • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
      • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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      Abraham Asefaw Abraham Asefaw @abrahamasefaw London, United Kingdom
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      3,031
        • Co-founder of The Pop Up Agency. Creative Consulting, Marketing, and Creativit project by Abraham Asefaw - 06.21.2021
        • Co-founder of Dicore. Creative Consulting, Editorial Design, and Events project by Abraham Asefaw - 06.21.2021
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        Steve Wolf Steve Wolf @stevewolfdesigns Kearney, United States
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        6,937
        • Design
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        • Archive Photography. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
        • The Hive. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
        • ROJI Tea. Br, ing, Identit, Packaging, T, and pograph project by Steve Wolf - 09.16.2020
        • R40. Br, ing, Identit, T, and pograph project by Steve Wolf - 09.16.2020
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        Patricia Reiners Patricia Reiners @ux_patricia UX/UI Designer Berlin, Germany
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        Anyssa Ferreira Anyssa Ferreira @anyssa São Paulo, Brazil
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        14,374
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        • Haste. Web Design, and Web Development project by Anyssa Ferreira - 11.20.2019
        • Onclick . Web Design, and Web Development project by Anyssa Ferreira - 03.20.2019
      • Oludayo Ogunyale Oludayo Ogunyale @dayoolubuk Lagos, Nigeria
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          Rubén Ferlo Rubén Ferlo @rubenferlo Diseñador gráfico y Director de arte Madrid, Spain
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          • My Course Project: Logo Design: Master Graphic Synthesis. Br, ing, Identit, and Graphic Design project by Rubén Ferlo - 11.11.2020
          • Doco. Art Direction, Logo Design, and Graphic Design project by Rubén Ferlo - 10.05.2020
          • Eclectic Workspace. Br, ing, Identit, Art Direction, Logo Design, Editorial Design, and Graphic Design project by Rubén Ferlo - 05.28.2020
          • 36 Days of Type —2019. Art Direction, Logo Design, Graphic Design, and Lettering project by Rubén Ferlo - 10.05.2020
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          Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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          • Web Design
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          • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
          • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
          • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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          Sagi Haviv Sagi Haviv @sagi New York, United States
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            • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
            • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
            • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
            • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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