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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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elenhive

elenhive

@elenhive

Madrid, Spain

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Courses

  • Biomaterials: Creating Materials Using Organic Waste. Craft course by Loana Flores

    Biomaterials: Creating Materials Using Organic Waste

    A course by Loana Flores

    Craft

  • Creative Data Visualization for Narrative Designs. Design course by Federica Fragapane

    Creative Data Visualization for Narrative Designs

    A course by Federica Fragapane

    Design

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  • elenhive – @elenhive
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Joined July 2016
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