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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Zdzisława Drach
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Zdzisława Drach

@dzidka_drach

Kielce, Poland

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    Jeremy Bellina Jeremy Bellina @jeremy_bellina Berlin, Germany
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    4,238
      • Various Slab Building Projects. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Round Vase Serie. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Vestige Vase Serie. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Coffee Table stand. Interior Design project by Jeremy Bellina - 04.23.2023
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      Jana Büttner Jana Büttner @jana_buettner1997 Florencia, Italy
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      6,129
      • Design
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      • summer breeze. Sculpture project by Jana Büttner - 05.05.2023
      • Desire. Sculpture project by Jana Büttner - 05.05.2023
      • Fiamma . Sculpture project by Jana Büttner - 05.05.2023
      • awakening. Sculpture project by Jana Büttner - 05.05.2023
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      Pepa Espinoza Pepa Espinoza @espinoza_mariajose Tulsa, Chile
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      15,998
      • Ceramics
      • Traditional illustration
      • Adornos de Navidad 2021. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 12.01.2021
      • Geometría Ceramic Vases. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 11.27.2021
      • Ceramic Vases. Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 01.06.2021
      • Colección EDEN . Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 12.16.2020
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      Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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      71,063
        • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
        • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
        • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
        • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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        Julieta Álvarez Julieta Álvarez @julieta_alvarez Artista Madrid, Spain
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        18,839
        • Jewelry Design
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        • Georgia, my new collection!!. Arts, Crafts, Jewelr, Design, and Design project by Julieta Álvarez - 05.18.2021
        • Designing collections for Lladró!. Jewelr, Design, Ceramics, Accessor, Design, and Fashion Design project by Julieta Álvarez - 06.29.2020
        • Sculpture. Sculpture project by Julieta Álvarez - 07.08.2019
        • Jewelry collections . Jewelr, and Design project by Julieta Álvarez - 07.08.2019
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        Cristina Córdova Cristina Córdova @cristinacordovastudio Mitchell County, United States
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        38,402
          • Figurative Ceramic Sculpture By Cristina Córdova. Arts, Crafts, Fine Arts, and Sculpture project by Cristina Córdova - 12.09.2021
          • Cristina Córdova. Arts, and Crafts project by Cristina Córdova - 11.27.2021
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          Kiara Hayashida Kiara Hayashida @kiara_hayashida_ceramics Lima, Peru
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          1,768
          • Design
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          • Ceramic wall flower arrangement. Arts, Crafts, Ceramics, Sculpture, and Design project by Kiara Hayashida - 03.15.2021
          • Vasos Flora. Ceramics, Design, and Product Design project by Kiara Hayashida - 03.15.2021
          • Taza Mosaico. Ceramics, and Design project by Kiara Hayashida - 03.14.2021
          • Cuadro Inlay colores. Arts, Crafts, Ceramics, and Painting project by Kiara Hayashida - 03.14.2021
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          Clara Holt Clara Holt @clara_holt Milano, Italy
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          3,699
            • Tavoli di piastrelle decorate. Design, Furniture Design, Making, Traditional illustration, and Ceramics project by Clara Holt - 03.29.2022
            • Lastre per tavolo a mosaico, legate al mondo sottomarino. Ceramics, and Traditional illustration project by Clara Holt - 03.29.2022
            • "Blue Sphere": porcelain sphere decorated with blue slip and sgraffito technique.. Ceramics, and Traditional illustration project by Clara Holt - 03.24.2022
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            Mar Amoli Mar Amoli @maramoli Emprendedora, Dueña de Negocio Monterrey, Mexico
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            22,115
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            • Proyecto Final: Jabón Primavera. Arts, Crafts, and DIY project by Mar Amoli - 02.08.2023
            • Proyecto Postres. Arts, Crafts, Design, Product Design, and Creativit project by Mar Amoli - 11.25.2022
            • Proyecto Kerry Alimentos. Arts, Crafts, Product Design, Design, and Creativit project by Mar Amoli - 11.25.2022
            • Proyecto Naturaleza. Arts, Crafts, Design, Creativit, and Product Design project by Mar Amoli - 11.25.2022
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            Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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            176,821
              • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
              • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
              • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
              • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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              Daniela Navas Daniela Navas @lamareamacrame @la_marea_macrame Tulsa, Chile
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              6,681
              • Design
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              • Teñido a mano. Macramé project by Daniela Navas - 12.01.2021
              • Espejos y caminos de mesa. Macramé project by Daniela Navas - 12.01.2021
              • Eventos y proyectos a gran escala. Macramé project by Daniela Navas - 12.01.2021
              • Columpios y carpas. Macramé project by Daniela Navas - 12.01.2021
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              Clara Graziolino Clara Graziolino @claragraziolino ceramic artist Turin, Italy
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              25,720
              • Design
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              • Kintsugi con oro a ras. Ceramics project by Clara Graziolino - 06.11.2020
              • Kintsugi con oro en relieve. Ceramics project by Clara Graziolino - 06.06.2020
              • ceramica utilitaria. Ceramics project by Clara Graziolino - 05.26.2020
              • escultura. Ceramics project by Clara Graziolino - 05.26.2020
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              Svetlana Faulkner Svetlana Faulkner @svetlana_faulkner Award Winning ART Flower Artist &Tutor Norwich, United Kingdom
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              9,083
              • Accessory Design
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              • DENIM Wedding Flower Bouquet. Textile D, eing, Textile Design, Arts, Crafts, Fiber Arts, Floral, and Plant Design project by Svetlana Faulkner - 06.18.2025
              • Upcycled Denim Flower Medals. Textile Design, Upc, cling, Jewelr, and Design project by Svetlana Faulkner - 01.23.2025
              • Denim and Ribbon Flower Medal. Textile Design, Arts, Crafts, Jewelr, and Design project by Svetlana Faulkner - 12.24.2024
              • Denim Maple Leaf Brooches. Fashion Design, Photograph, Arts, Crafts, Jewelr, Design, and Textile Design project by Svetlana Faulkner - 10.06.2024
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              YUK FUN YUK FUN @yukfun Brighton, United Kingdom
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              9,294
              • Design
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              • HELLO T-shirt. Screen Printing, Printing, Textile Printing, and Textile Design project by YUK FUN - 05.24.2022
              • Illustration for Intercom. Traditional illustration project by YUK FUN - 07.01.2021
              • T-shirt designs for The Whistler Bar. Traditional illustration project by YUK FUN - 02.01.2022
              • Various illustrations for our shop and social media. Traditional illustration project by YUK FUN - 02.01.2022
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              Amanda McCavour Amanda McCavour @amandamccavour Toronto, Canada
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              9,431
              • Design
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              • My project for course: Embroidery with a sewing machine. Accessor, Design, Fashion Design, Embroider, Sewing, Fiber Arts, Botanical Illustration, and Textile Design project by Amanda McCavour - 08.21.2023
              • Living Room. Sewing, Embroider, and Fiber Arts project by Amanda McCavour - 02.23.2022
              • Accumulate. Embroider, and Fiber Arts project by Amanda McCavour - 02.22.2022
              • SKETCH, SAMPLE, SEW. Embroider, Sewing, and Fiber Arts project by Amanda McCavour - 02.21.2022
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              That Icelandic Guy That Icelandic Guy @arnulfur Content creator Stockholm County, Sweden
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              41,082
              • Photography
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              • One of my favorite photos. Photograph project by That Icelandic Guy - 02.15.2021
              • Verified Content Creator on TikTok. Photograph project by That Icelandic Guy - 02.15.2021
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              Katie Jones Katie Jones @katiejonesknit Crochet Designer Maker Hastings, United Kingdom
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              17,972
              • Photography
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              • My project in Granny Square Crochet: Make Your Own Sweater course. Fashion Design, Fiber Arts, DIY, and Crochet project by Katie Jones - 11.20.2021
              • V&A: Fashioned from Nature Exhbition . Crochet project by Katie Jones - 01.21.2018
              • Carnaby CAL. Fashion Design, and Crochet project by Katie Jones - 01.05.2020
              • CAL. Arts, and Crafts project by Katie Jones - 05.01.2020
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              Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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              65,996
              • Design
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              • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
              • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
              • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
              • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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              Domestika Domestika @domestika Berkeley, United States
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              4. Zdzisława Drach

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