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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Marta Dorado
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Marta Dorado

@doramar

Gijón, Spain

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Marta Dorado

Instagram > @martadorado

Courses

  • Naturalistic Illustration in Watercolor and Gouache. Illustration course by Georgina Taylor

    Naturalistic Illustration in Watercolor and Gouache

    A course by Georgina Taylor

    Illustration

  • Stamp Making with Typography and Imagery. Illustration, and Craft course by Maria López

    Stamp Making with Typography and Imagery

    A course by Maria López

    Illustration, and Craft

See all their courses

Course lists

  • Quiero! Storytelling

    Quiero! Storytelling

    A list by Marta Dorado

    0
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Projects

  • Mi proyecto del curso: Introducción al gouache: viaje cromático a Japón. Fine Arts, Gouache Painting, Traditional illustration, and Painting project by Marta Dorado - 09.05.2024
  • La Música Durmiente. Editorial Design, and Digital Illustration project by Marta Dorado - 04.15.2021
  • Ilustración infantil. Children's Illustration project by Marta Dorado - 05.07.2021
  • Estampados de naturaleza con patrones de repetición. Pattern Design project by Marta Dorado - 01.11.2021
  • Mis primeras prendas: camisa y vestido. Sewing project by Marta Dorado - 08.30.2020

Professional listing

  • Marta Dorado – @doramar
  • www.martadorado.art/

Joined March 2015
35
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6
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9
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  • Georgina Taylor
  • Maria López
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Recent projects
  • Mi proyecto del curso: Introducción al gouache: viaje cromático a Japón. Fine Arts, Gouache Painting, Traditional illustration, and Painting project by Marta Dorado - 09.05.2024

    Mi proyecto del curso: Introducción al gouache: viaje cromático a Japón

    doramar

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    • 0
  • La Música Durmiente. Editorial Design, and Digital Illustration project by Marta Dorado - 04.15.2021

    La Música Durmiente

    doramar

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    • 5
    • 1
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