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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Marta Dorado
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Marta Dorado

@doramar

Gijón, Spain

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  • Mi proyecto del curso: Introducción al gouache: viaje cromático a Japón. Fine Arts, Gouache Painting, Traditional illustration, and Painting project by Marta Dorado - 09.05.2024
    • Course project
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    • 0
    • 91

    Mi proyecto del curso: Introducción al gouache: viaje cromático a Japón

    doramar

  • La Música Durmiente. Editorial Design, and Digital Illustration project by Marta Dorado - 04.15.2021
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    La Música Durmiente

    doramar

  • Ilustración infantil. Children's Illustration project by Marta Dorado - 05.07.2021
    • 4
    • 1
    • 133

    Ilustración infantil

    doramar

  • Estampados de naturaleza con patrones de repetición. Pattern Design project by Marta Dorado - 01.11.2021
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    Estampados de naturaleza con patrones de repetición

    doramar

  • Mis primeras prendas: camisa y vestido. Sewing project by Marta Dorado - 08.30.2020
    • Course project
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    Mis primeras prendas: camisa y vestido

    doramar

  • Toñín y el cosmos. Traditional illustration project by Marta Dorado - 12.03.2017
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    • 12
    • 1,154

    Toñín y el cosmos

    doramar

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