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    From invisible to memorable: how to tell the story behind your creative projects
    Latest blog post

    From invisible to memorable: how to tell the story behind your creative projects

    How to tell the process behind your creative projects. In the digital era, showing only the final result of a project is no longer enough. Audiences seek to understand what's behind each piece: the decisions, the mistakes, the doubts and the learnings. This is where the creative process takes on a differential value. Sharing your process not only enriches your work, but also becomes a powerful tool for connection, learning and professional positioning. This article will guide you to structure and communicate your process in a clear, strategic and attractive way, helping you to stand out in an increasingly competitive environment. [Why is it important to share your process? Showing how you work builds trust. It allows other people to understand your way of thinking and reinforces your credibility as a professional. It's not just about showing what you do, but explaining why you do it. It also humanizes your work. By sharing sketches, tests or even mistakes, you make visible the real side of the creative process, moving away from the idea of immediate perfection. It also brings educational value. Many people who follow your work are looking to learn, be inspired or improve their own skills. Showing the process turns your content into a source of knowledge. Finally, it strengthens your personal brand or the identity of your studio. Explaining your methodology positions you as someone with criteria, experience and a voice of your own within the industry.

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Diego Umbelino

Diego Umbelino

@diegou

Analista de testes

São Paulo, Brazil

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    Mireia Sanchez Mireia Sanchez @mireia_sanchez Barcelona, Spain
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  • Felipe L. De Marcos Felipe L. De Marcos @felipedemarcos São Paulo, Brazil
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    • PORTRAITS, BUT NOT MERE.. Street Art, Photographic Composition, Art Direction, Photograph, Fine-Art Photograph, Portrait Photograph, Digital Photograph, Documentar, Photograph, Outdoor Photograph, Stor, and telling project by Felipe L. De Marcos - 05.14.2020
  • juliana takeuchi juliana takeuchi @julianatakeuchi designer São Paulo, Brazil
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    • ABC. Traditional illustration, and Design project by juliana takeuchi - 08.31.2021
    • drinks, fruits & vegetables. Traditional illustration, Digital Illustration, and Pattern Design project by juliana takeuchi - 10.19.2020
    • da janela | lettering. Traditional illustration, Lettering, T, and pograph project by juliana takeuchi - 07.30.2020
    • músicas pra ficar bem • vol 1 . Animation, Poster Design, and Graphic Design project by juliana takeuchi - 06.28.2020
  • Raphael Libonati Raphael Libonati @rlibonati São Paulo, Brazil
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      • Bag of Tricks. Traditional illustration, Digital Illustration, and Vector Illustration project by Raphael Libonati - 06.27.2020
      • Quarantine on the Beach - Guarujá - SP - Brazil. Architecture, Creativit, Digital Drawing, Traditional illustration, and Architectural Illustration project by Raphael Libonati - 06.22.2020
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      Eva-Lotta Lamm Eva-Lotta Lamm @evalotta Designer & Visual Thinker Berlin, Germany
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      • Final project: Sketchnoting – Communicate with Visual Notes. Traditional illustration, Creativit, Drawing, Communication, Management, Productivit, and Business project by Eva-Lotta Lamm - 11.10.2022
      • Little People Templates. Sketching project by Eva-Lotta Lamm - 03.01.2020
      • Simple Portraits. Traditional illustration, and Sketching project by Eva-Lotta Lamm - 03.01.2021
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      Hanoi Morillo Hanoi Morillo @hanoimorillo Miami, United States
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      • Newsletter La Tribu de Hanoi Morillo. Design, Education, and Marketing project by Hanoi Morillo - 11.28.2022
      • 2 Weeks Calendar! . Creative Consulting, Design Management, and Marketing project by Hanoi Morillo - 01.13.2022
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      Jerry Trozt Jerry Trozt @trozt Monterrey, Mexico
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      • Mi proyecto del curso: Herramientas para mejorar tu productividad. Marketing, Digital Marketing, Management, and Productivit project by Jerry Trozt - 03.01.2023
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      Lygia Pontes Lygia Pontes @lygia São Paulo, Brazil
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      • Entrevista Você S/A. Communication project by Lygia Pontes - 10.02.2020
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      • Webinar Empreendedorismo como Ferramenta de Empoderamento. Communication project by Lygia Pontes - 12.18.2020
      • E-book Organização para a Eficácia. Creative Consulting project by Lygia Pontes - 08.31.2020
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      Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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        • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
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        • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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        Gemma Busquets Gemma Busquets @gemma_busquets Creative director Barcelona, Spain
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        • Nike responsive website. Digital Design, Web Design, Interactive Design & Infographics project by Gemma Busquets - 03.16.2023
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        • Camina Lab. Br, ing, Identit, Logo Design, Art Direction, and Graphic Design project by Gemma Busquets - 03.16.2023
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      • Patricia Esquivel Patricia Esquivel @patii_esquivel San Diego, Chile
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          • Mi proyecto del curso: Introducción a la visualización de datos. Information Design, Interactive Design, Multimedia & Infographics project by Patricia Esquivel - 03.27.2023
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          Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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          • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
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        • Fabian Andres Caicedo Rodriguez ( Andrew) Fabian Andres Caicedo Rodriguez ( Andrew) @andrewcaicedorec Futuro Ilustrador , cineasta y Animador en formación Washington, United States
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            • Mi proyecto del curso: Organización de agenda: gestiona tu tiempo y energía. Creative Consulting, Design Management, Marketing, Management, and Productivit project by Fabian Andres Caicedo Rodriguez ( Andrew) - 03.13.2023
          • Ana Carolina Ferraz Ana Carolina Ferraz @anacarolinagferraz Curitiba, Brazil
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              • Meu projeto do curso: Organização de agenda para gestão de tempo e energia. Management, and Productivit project by Ana Carolina Ferraz - 03.01.2023
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              Frances Odera Matthews Frances Odera Matthews @fro_dera Certified Notion Consultant York, United Kingdom
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                • My project for course: Introduction to Notion for Creative Projects. Web Development project by Frances Odera Matthews - 01.01.2023
                • Zine Notion Template. Graphic Design, Web Design, No-Code Development, and Digital Design project by Frances Odera Matthews - 05.25.2022
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              • Clodoaldo Silva Clodoaldo Silva @csilvabr São Paulo, Brazil
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                  Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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                    • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
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                    Marina Person Marina Person @marinaperson Apresentadora e cineasta São Paulo, Brazil
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                    • Meninas Veneno MTV. TV project by Marina Person - 05.04.2022
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                    Edney "InterNey" Souza Edney "InterNey" Souza @interney Consultant, Professor and Speaker - Innovation, Technology, Digital Business & Education São Paulo, Brazil
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                    • SigmaGeek. IT, Programming, and Marketing project by Edney "InterNey" Souza - 08.11.2022
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                    Domestika Domestika @domestika Berkeley, United States
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